Basic solutions and orientations for tourism development in the South Central Coast region

In recent years, tourism in the South Central Coast region has taken advantage of natural and human tourism resources and is exploiting them more and more effectively, attracting international and domestic tourists to sea tourism.

These include solutions on mechanisms and policies such as researching, perfecting and applying a system of specific mechanisms and policies in the following areas: investment in tourism development, development of high-quality tourism human resources, market development, tourism socialization, development associated with conservation and sustainable development and inter-regional and inter-sectoral coordination mechanisms.

The development of marine tourism in the South Central Coast has contributed to promoting economic growth and creating jobs. Source: Internet

Increase investment and improve the efficiency of investment from the state budget for tourism development, in the direction of: prioritizing capital concentration to develop infrastructure of tourist areas, integrating national target programs with tourism development; promote mobilization of ODA capital through preferential foreign loans or issuance of government bonds for large investment projects such as airports, highways, cruise ports; seek international support to attract funding for long-term development programs. Maximize capital mobilization, fully promote financial resources among the people, financial potential of domestic and foreign organizations to ensure sufficient other capital sources for tourism development.

Develop a tourism workforce that is sufficient in quantity, balanced in terms of occupational structure and training level, ensuring quality to meet the requirements of high-end and sustainable tourism development in the Region. Specify the Tourism Human Resource Development Plan in the region through plans and programs for human resource development suitable to the tourism development needs of each locality.

Focus on building a team of lecturers, trainers, and tourism appraisers; focus on innovating training content, programs, and methods; strengthen on-site training to meet the human resource development requirements of each locality and in line with international integration requirements. Develop programs and plans to raise community awareness of tourism and awareness of protecting tourism resources and environment.

Cham culture needs to be preserved, conserved and promoted (Photo: TL)

Enhance the capacity and create a favorable and equal linkage environment among localities in the region. Implement close linkage within the region in tourism development investment, build common regional tourism programs, linkage in promoting regional tourism and linkage in training and developing human resources. Build a linkage model in which the roles and tasks of each linkage entity are determined for the central tourism management agency, local authorities, enterprises and tourism associations.

Strengthen cooperation and linkage between localities in the Region, with other Regions and localities nationwide; between tourism and related sectors and fields, especially with the Police and Border Guard to ensure the safety of tourists, contributing to maintaining order, social safety and national security. Strengthen international cooperation in tourism development to contribute to maintaining national sovereignty and territorial integrity.

Strengthen coordination and linkage in state management of tourism between the Central Government and localities in the region, continue to promote the role of the Steering Committee for Tourism Development of localities, especially the State Steering Committee for Tourism in inter-sectoral and inter-provincial coordination. Coordinate and link in planning, planning management, resource management, tourism human resource development. Implement thorough decentralization of management and unify with the state management agency for tourism at the Central level to manage according to industry standards, regulations and norms; localities in the region directly manage resources and develop tourism according to industry planning, in accordance with construction planning approved by competent authorities and specialized standards and norms.

Strengthening resources for promotion activities: increasing budget capital for tourism promotion, building the image and brand of the Region's tourism; promoting the implementation of socialization to mobilize all resources for tourism promotion and promotion. Improving professionalism in tourism promotion and promotion activities: Focusing on promoting and promoting the Region's tourism according to key campaigns, in many forms, diversely both domestically and internationally; effectively using the media, mobilizing the cooperation of Vietnamese representative agencies abroad to participate in tourism promotion and promotion. Periodically organizing assessments of the potential and current status of tourism development in the Region to fully and accurately update information serving tourism promotion and promotion.

Develop a strategy for the tourist market; market development mechanisms and policies, with priority given to developing nearby markets, maintaining traditional markets and moving towards expanded markets to develop tourism in a stable and sustainable manner; regularly research and study the market to grasp the characteristics and tastes of each market, thereby having a plan to develop appropriate tourism products. Diversify tourism products according to each sub-region and locality; mobilize all economic sectors to participate in investing in developing tourism products to contribute to promoting the effectiveness of socialization in tourism development; strongly develop specialized tourism products to increase the length of stay of tourists. Improve the quality of tourism products associated with developing typical tourism products of the Region, with high competitiveness; move towards building the brand "Beach resort" into a typical tourism brand of the Region.

Educate and promote awareness of the role and significance of resources and environment in tourism activities. Apply technical advances to control environmental issues, manage resources and develop tourism. Encourage environmentally friendly tourism activities; encourage and support the community to participate in investing in tourism development, share benefits and responsibilities in exploiting resources for tourism development. Raise awareness, enhance adaptability and response to climate change and sea level rise in tourism activities in the Region.

In the current stage of tourism development, tourism regions and localities have gradually formed infrastructure systems, technical facilities, developed many types of tourism products, and gradually shaped tourism images. The connection between localities in each region has also been promoted and is a current development need, suitable for the context and development level of Vietnam's tourism. The strategy and master plan for Vietnam's tourism development have set out solutions for tourism development according to 7 distinct tourism regions in accordance with current development trends and requirements./.

Vuong Thanh Tu