Nearly 150 representatives of typical distributors nationwide of Viglacera sanitary ware and faucet industry spent a lot of time visiting and learning about the factories, "witnessing" the latest product lines and the world's leading modern equipment lines that Viglacera has just invested in.
“Strive to break through limits and conquer new levels of value” is the goal set for 2025 that the entire production and business sector of sanitary ware and faucets is unanimously aiming for.
Although it is an annual Spring Welcome event, this year’s program became more special when Viglacera officially launched two of the world’s most modern technology lines – low-pressure casting technology by electricity and PVD surface protection coating in the production of showerheads. This is not only a technological mark demonstrating Viglacera’s breakthrough efforts in elevating “made in Vietnam” showerheads to stand shoulder to shoulder with the world’s leading brands, but also affirming the determination of Viglacera people to break through in the “era of rising up” with the country.
BUSY SPRING OPENING - READY TO CONQUER GOALS
On February 8 and 9, Viglacera distributors had a spring trip combined with a visit to Viglacera Viet Tri Porcelain Factory and Viglacera Faucet Factory in the North - 2 of 5 key factories producing sanitary ware of Viglacera nationwide. Here, Viglacera confidently introduced the latest technological updates in the production of sanitary ware and faucets. This is a further step to realize the commitment to uphold the pioneering flag in innovation and sustainable development that the Corporation has always been steadfast in over the past decades. And the launch of PVD-coated faucet products at the time of welcoming the new year 2025 along with the declaration to continue to deploy a series of other fundamental technological innovations for the entire field of sanitary ware production has immediately created excitement for distributors. This meets the expectations of distributors, as Mr. Bui Manh Ha - representative of Manh Thang Distributor said at the event: "We always look forward to accompanying high-end products, worthy of Viglacera's position".
Viglacera and distributors go on spring outings, visit factories, explore advanced technology – ready for a breakthrough year
Mr. Nguyen Van Tien - Director of Viglacera Sanitary Ware and Faucet Department shared about the development orientation for 2025 and the vision for the next 5 years with two key goals: Expanding the market share of Viglacera sanitary ware & faucets in the domestic and international markets, and at the same time elevating the Viglacera sanitary ware brand to a new position. To realize this strategy, Mr. Tien emphasized: Viglacera will focus on three core tasks. First of all, investing heavily in production technology, especially in the shaping stages, applying automation and increasing the proportion of mechanization to optimize quality and productivity. At the same time, the company will promote commercialization through project and export channels, and develop a distribution system with in-depth consulting services before and after sales to enhance customer experience. Finally, Viglacera will focus on developing product lines suitable for each region's characteristics and market trends, prioritizing water-saving technology and smart devices for smart homes, contributing to promoting the trend of modern and sustainable living.
Mr. Nguyen Viet Cuong, representative of the Board of Directors of Viglacera Trading Joint Stock Company, affirmed: “2025 is the year of profound changes for the Viglacera sanitary equipment brand. With great impacts from the Government, the world geopolitical situation and Viglacera's strategic preparation, I believe we will achieve great success, be ready for new levels of value and make Viglacera a top brand in the market”.
In an open and sincere atmosphere, in response to the sharing from the Company's Leaders, the Distributor representatives expressed their joy, trust and above all, their commitment to accompany Viglacera in the coming time. Many Distributors have been associated with the brand for decades and consider Viglacera an important part of the 2025 business strategy. Representative of Viglacera Distributor, Mr. Bui Van Ha - Manh Thang agent in Binh Dinh market expressed his trust in the pioneering technologies that Viglacera is investing in the sanitary ware and faucet industry. At the same time, he affirmed his desire to closely accompany Viglacera, affirming the position of the Vietnamese brand.
LAUNCHING PIONEERING TECHNOLOGY - SETTING NEW STANDARDS
The 2025 Spring Welcome Program is even more special when for the first time, the extremely superior PVD Coated Faucet and Low Pressure Casting by Electricity technology is launched and introduced in detail to Distributors nationwide.
If the low pressure casting system by electricity brings outstanding advantages to the "core" of the shower faucet products such as higher smoothness and sophistication, then with the PVD surface coating technology by physical vapor deposition method, Viglacera has successfully realized a product line with a sustainable surface and outstanding beauty.
The combination of these two newly invested technology systems, combined with the entire previous innovation process in mechanical processing stages, has created a perfect shower faucet production line. Thereby, helping consumers access products that meet international standards at competitive prices. On the other hand, the export target to demanding markets such as North America and Europe will certainly expand.
PVD coating technology with products of diverse colors, superior quality, environmentally friendly. Viglacera showers and faucets meet 3 criteria at the same time: Green in production - Green for the environment - Green in use
PVD coating technology requires a higher initial investment than conventional plating methods, the implementation process also requires much more meticulousness and complexity, however, being closed in a fully automatic line, it creates a series of extremely rich surface colors for shower faucets. On that basis, Viglacera boldly commits to quality with an outstanding warranty policy: Warranty for the product body, including Cartridge and color coating, within 5 years; and warranty for other accessories within 2 years. This warranty policy is on par with the products of the world's leading brands in shower faucets today.
Viglacera commits to the quality of PVD shower products with a warranty policy for Cartridge and coating up to 5 years, warranty for accessories for 2 years, affirming the methodical and long-term investment in advanced technology.
This is not only a guarantee of quality but also a testament to Viglacera's methodical and long-term investment strategy in advanced production technology, bringing high-class, durable products that meet the increasing demands of the market.
Visiting the modern low pressure casting system of IMR (Italy), the distributors were excited and congratulated Viglacera for having completely mastered the high technology, helping the product achieve high purity, delicate surface, sharpness superior to traditional gravity casting products. Obviously, this technology not only ensures consistent quality but also increases productivity, bringing the price to a reasonable level, and opening up opportunities to produce products with sophisticated designs for modern bathroom and kitchen interior projects. These are the core things that businesses expect from a highly competitive product in the extremely rich and diverse faucet market.
Mr. Luca Maghet - CEO of IMR Engineering & Technologies SRL (Italy) shared: "In the world, this is the 17th electric low pressure casting system - and it has officially been transferred to Vietnam, to Viglacera." With this step forward, he affirmed that Viglacera can be completely proud to join the group of pioneering faucet manufacturers, possessing the most modern technology in the world.
Low pressure casting technology combined with PVD surface protection coating is not only a technical advancement but also a “perfect pair” that enhances the quality and aesthetics of “made in Vietnam” showerheads. This combination brings products with outstanding durability, sophisticated finishing and environmental friendliness, meeting the most stringent standards of the international market.
With a methodical investment strategy, combined with a strong spirit of solidarity, Viglacera and its distributors are constantly striving to bring international quality products to Vietnamese consumers. Therefore, in the early Spring meeting, the distributors chose to directly spend a lot of time visiting and learning about the production lines at the factories, directly witnessing and feeling the outstanding changes at Viglacera, sitting together, and being absorbed in the moment when Viglacera people spoke of their passionate wishes to be realized in the journey to conquer the market full of determination and ambition. At that moment, the will, affection and trust between the manufacturer - the sales team - the sales distribution system were in sync. The door to 2025 & "The era of rising with the country" has come to each person, each industry in a different way. But the same is the sense of responsibility for the prosperity and sustainability of the country, for businesses, for the lives of each person...
Previously, on February 8, 2025, the Sanitary Porcelain Board organized a spring trip with a trip to the first pagoda of the year at Hung Temple and Au Co Temple. In the sacred land of the ancestors, Viglacera representatives, distributors and customers nationwide had time to enjoy the spring scenery, as well as pray for health, peace, success, and fortune, motivating them for a new year of breakthrough and strong growth.
Let's take a look back at the series of photos of activities on February 8 and 9 with Viglacera.
Source: https://www.viglacera.com.vn/vi/portal/news.php/tin-tuc-su-kien/hoat-dong-kinh-doanh/nganh-hang-thiet-bi-ve-sinh-viglacera-nhung-no-luc-but-toc-id-10800.html
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