On February 19, Masterise Homes entered into a strategic partnership with S&S Christie's International Real Estate (S&S CIRE) to distribute luxury real estate in Vietnam.
This is a joint venture under the global luxury real estate marketing network branded Christie's, distributing high-value real estate portfolio developed by Masterise in Vietnam.
This cooperation not only helps promote the strengths of two leading names in the luxury real estate segment but also lays the foundation for a new development phase of the Vietnamese real estate market in the face of the increasing attraction of this special segment in the eyes of foreign investors.
Accordingly, S&S CIRE will officially market and distribute products developed by Masterise Homes, including the first branded real estates in Vietnam: Grand Marina, Saigon - the world's largest Mariott & JW Marriott branded apartment complex, located on the heritage land of Ba Son (District 1, Ho Chi Minh City); The Rivus - the Elie Saab-branded mansions, which are extremely rare in the world, owning the first designated marina in Vietnam (District 9, Ho Chi Minh City); and high-value commercial townhouses SOHO located in the international standard urban area, a symbol of Southeast Asia, The Global City (Thu Duc City).
The Rivus is one of the masterpieces in the marketing and distribution portfolio of S&S CIRE.
S&S CIRE is the Vietnam branch of Christie's International Real Estate (CIRE), a globally renowned luxury real estate brand with over 30 years of experience, in a joint venture with S&S Group - a unit with in-depth understanding of the super luxury market in Vietnam and Southeast Asia.
CIRE's entry into the market demonstrates the long-term potential and attractiveness of Vietnamese real estate while affirming the reputation of domestic high-end segment developers such as Masterise Homes.
The presence of a brand with a presence in over 50 countries and territories will help expand access to global markets, especially for high net worth individual customers and investors for high value real estate in Vietnam.
Christie's International Real Estate and S&S Group are famous for their reputation and service quality. The cooperation with the joint venture of these two units not only helps Masterise Homes expand its distribution network, increase access to the right segment, but also brings customers a classy experience in buying and selling real estate developed by the company.
This partnership will also provide S&S CIRE customers with easy access to the portfolio from luxury to ultra-luxury developed by Masterise Homes.
In addition, with the expertise and reputation of a pioneer, Masterise Homes is committed to supporting S&S CIRE to improve its position and competitiveness in the Vietnamese market.
With the S&S CIRE joint venture, Christie's International Real Estate is the first global luxury real estate brand to appear in Vietnam.
Ms. Tu Le, Operations Director, S&S Group, said: "As one of the fastest growing and most stable economies in the region, Vietnam is a new and potential destination for luxury brands. Possessing a unique culture, beautiful natural landscapes, and visionary developers, luxury real estate in Vietnam is truly an untapped gem, especially in the context of the high-end customer segment increasing in both quantity and asset value.
Entering this market, S&S CIRE fulfills its commitment to providing excellent service and ensuring access to the world's most prestigious assets for customers. Choosing Masterise Homes as one of the first strategic partners in the Vietnamese market will help us fulfill that important mission."
"This partnership helps Masterise Homes increase its reach to high-end customers while making it easier for customers to access our branded real estate products. S&S CIRE will accompany Masterise Homes to continue to carry out the mission of bringing customers worthy experiences in the process of marketing and distributing products.
In the future, we will also elevate this strategic partnership to strengthen Masterise's presence and position in the international market, introducing the timeless values of Vietnamese real estate to investors around the world," said Ms. Nguyen Thi Minh Phuong, Director of Southern Business Development - Masterise Homes.
Source: https://diaoc.nld.com.vn/masterise-homes-hop-tac-chien-luoc-voi-ss-christies-international-real-estate-196250219141349574.htm
Comment (0)