The Department of Communications and Advertising of the City of Moscow (Russia) officially issued a ban on the use of QR codes in outdoor advertising due to the risk of violating the law in the context of increasing hacker attacks.
According to a document issued on December 7, publicly displaying QR codes could create opportunities to spread content containing information that violates the Advertising Law.
This issue is especially urgent in the context of Russia's information and communication systems being actively attacked by hackers.
Notably, on December 6, posters with political content appeared in the cities of Moscow, St. Petersburg and Novosibirsk, with QR codes leading directly to the opposition's website.
According to a representative of an outdoor advertising operator, before the posters appeared on the streets, this QR code was a link to an all-Russian creative competition.
Moscow city authorities have confirmed that violations of Russia's Advertising Law could lead to administrative sanctions, although the ban has not been issued with the exact terms of action.
A representative of Russ - the largest advertising operator in Russia, confirmed that they had received the notice and recognized the appropriateness of the new measures amid the growing attacks and manipulation of networks using QR codes.
Russ also noted that QR codes are only used on 2% of their billboards, so the issue doesn't impact overall operations and the billboard change won't have a major impact on the company's budget.
(according to Securitylab)
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