Elon Musk is said to have changed the recommendation algorithm on the X platform (formerly Twitter) to promote content supporting Donald Trump.
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The role of the media in US presidential elections since 2007 has expanded. Obama's campaign marked the first election of the 21st century to employ a digital media strategy.
In a 2017 interview after his election, billionaire Trump also affirmed, “If it weren’t for social media, I wouldn’t be here today. I have almost 100 million followers on Facebook, Twitter and Instagram. I have my own media without having to rely on anybody else.”
Next, in the 2024 presidential election, Trump won again and along with him, we cannot fail to mention the role of social network X and Elon Musk - also the owner of the platform.
Elon Musk admitted to changing the recommendation algorithm on the X network, to make his personal posts and content related to Donald Trump more prominent, thereby attracting more views.
A TWS investigation found that X's content recommendation algorithm prioritized all posts by Trump supporters, to the detriment of Kamala Harris, especially in "battleground" state geographic locations.
Recommendation algorithms on social networks refer to features that help users access content to maximize their time spent on that platform.
For example, users will be recommended content based on their interests. In addition, “sensational” content is also more easily recommended to attract readers’ attention.
Mr. Trump is no stranger to social media. Before being banned from Twitter in early 2021, Donald Trump was one of the most prominent and influential users with more than 88 million followers.
He uses the platform to convey political messages, announce policies, and even make important decisions that often go beyond traditional media channels.
His strong presence on Twitter has allowed him to communicate directly with the American people and attract a lot of attention from both supporters and opponents.
However, because of controversial tweets, especially after the riots at the US Capitol building on January 6, 2021, Twitter decided to permanently suspend Trump's account for violating the platform's policy on inciting violence.
The decision marks a major event in the history of social media, sparking debate about freedom of speech and the role and responsibility of social media platforms for the content their users post.
Trump's account was restored after Elon Musk acquired Twitter and renamed it X. The Tesla and SpaceX CEO himself has more than 200 million followers, helping to create a "network effect" that pushes content from X to other social media and messaging platforms.
A report from the nonprofit Center for Countering Digital Hate (CCDH) found that Elon Musk's political posts since July have attracted 17.1 billion views, more than double the total number of views of US "political campaign ads" on X during the same period.
Source: https://vietnamnet.vn/elon-musk-da-thay-doi-gi-tren-mang-xa-hoi-x-de-giup-donald-trump-dac-cu-2340050.html
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