Bringing Thanh Hoa brand to the international market

Tien Nong introduces Tien Nong Super Fertilizer product to international partners at HAN Asia 2025 event. Photo: Hoang Duyen

Horti Agri Next Asia 2025 (HAN Asia 2025) - Asia's leading agricultural and horticultural technology event, held from March 12 to 14 in Bangkok (Thailand), attracted many investors and businesses from all over the world. At this exhibition, Tien Nong Agricultural Industry Joint Stock Company participated in the exhibition with advanced plant nutrition solutions, attracting a large number of visitors and international partners. Also at this event, the company had direct working sessions with partners from Thailand, Japan, the Netherlands and some European countries to create a premise for future development cooperation projects. Tien Nong also participated in specialized seminars at the event, sharing experiences in applying technology to fertilizer production and plant nutrition solutions.

Through the series of events, Tien Nong Super Fertilizer product has attracted special attention from Thai partners. The partners have highly appreciated the superiority of the product, especially the combination of advanced science and technology and balanced nutrition, helping to reduce fertilizer costs while still ensuring high productivity. Many businesses in the industry have expressed their desire to cooperate with Tien Nong to bring this product to the international market.

According to the representative of Tien Nong Agricultural Industry Joint Stock Company, by participating in this event, in addition to the desire to expand connections with international partners, introduce the latest research achievements, the company also learns from leading companies in the industry to continue improving products, bringing the best value to the agricultural sector of Vietnam and the region. This is also an opportunity for businesses to access international markets, connect with potential partners and grasp industry trends.

Along with "exploring" new markets, many enterprises in the province continue to take advantage of opportunities from free trade agreements to improve competitiveness and expand product consumption markets in traditional markets. Typically, from the end of 2024 to present, Lam Son Sugarcane Joint Stock Company has successfully exported Japonica J02 rice products to the Singapore market, produced from purebred rice varieties originating from Japan. Mr. Tran Xuan Trung, Deputy Director in charge of Import and Export Trade, Lam Son Sugarcane Joint Stock Company, said: "Japonica J02 rice products are grown according to modern agricultural technology processes, VietGAP standards and have been recognized as a 4-star OCOP product of the province. Currently, the enterprise is targeting a major partner, Kematsu Company of Japan - the second largest rice trader in Japan. After Singapore, the enterprise is aiming to conquer the Australian and Japanese markets".

Ships dock at Nghi Son Port carrying Long Son brand cement and clinker products for export. Photo: Tung Lam

In early 2025, busy ships arriving at Long Son Bai Ngoc General Port in Nghi Son Economic Zone continue to bring Long Son brand cement and clinker products to markets in the US, Korea, Taiwan, etc. Currently, Long Son Cement Company's products have been successfully exported to countries such as the US, Brunei, Singapore, Japan, Philippines, Taiwan, Australia, Bangladesh and some African countries. In particular, products are increasingly being consumed in the US market - one of the most demanding markets in the world, contributing to revenue growth, reducing domestic consumption pressure, and at the same time being an opportunity for the company to perfect, equip and apply strict international standards, creating opportunities for the company's product brand to continue to reach far in the international market.

According to the representative of the Department of Industry and Trade, export activities not only bring foreign currency and contribute to economic growth, but also create conditions for enterprises to improve their management level, product quality and competitiveness. Currently, the department continues to accompany enterprises in supporting market information, connecting trade and participating in international fairs and exhibitions. In addition, Thanh Hoa province is investing in infrastructure.

logistics, upgrading seaports and industrial zones, creating favorable conditions for enterprises to carry out export activities. Enterprises also need to be proactive, constantly improve quality and build brands, adapt to the trend of green and sustainable development and strict regulations on technical standards and origin of goods from import markets to seize new opportunities.

Tung Lam

Source: https://baothanhhoa.vn/dua-thuong-hieu-hang-hoa-thanh-hoa-ra-thi-truong-quoc-te-243990.htm