Export activities of the textile and footwear industry nationwide are recording positive signals with an expanding growth rate compared to the first months of 2024. Sharing this trend, enterprises in the textile and footwear group in Thanh Hoa have also achieved many encouraging growth results, contributing greatly to export turnover and creating jobs for hundreds of thousands of local workers.
Up to now, many enterprises have signed production orders until the end of the first and second quarters of 2025. Typically, Sunrise Sports Equipment Company Limited has signed a long-term contract to export sports equipment and sportswear with international partners worth more than 200 billion VND, ensuring continuous production until the end of the second quarter of 2025. The volume of orders this year is expected to increase by about 5-7% compared to the same period last year and the unit price compared to the same period also increased by about 3%. The company's products have successfully penetrated major sports retail chains in the US, Europe and Japan, meeting the market's increasing demand for sustainable and high-quality sportswear.
With perseverance in improving product quality and expanding export markets, in 2024, Tien Son Group Joint Stock Company also signed many long-term export contracts, especially to demanding markets such as the US and Europe. Tien Son's products have successfully penetrated global supply chains, expanding its influence and affirming the company's position in the international market. To date, the company has signed about 30 - 40% of export orders until the end of June 2025, creating a solid foundation for production activities and growth in the coming time. This is a positive signal, demonstrating the stability and long-term development potential of the company.
In addition to improving product quality to meet increasingly stringent market demands, the company also focuses on investing in technology and sustainable development. Improving production processes, applying advanced technologies, and complying with international standards on sustainable development have helped the company maintain its competitiveness in the market.
According to the Provincial Statistics Office, Thanh Hoa's textile and garment industry currently has more than 300 operating enterprises and is recording impressive results in 2024. Thanks to a flexible strategy in diversifying products and exploiting potential markets, in the first 10 months of 2024, textile and garment enterprises in the province produced more than 610 million products, an increase of 17.7% over the same period last year. This growth reflects the strong recovery of the province's textile and garment industry after the impact of the COVID-19 pandemic and affirms the increasing competitiveness of Vietnamese textile and garment products in the international market.
Mr. Trinh Xuan Lam, Chairman of the Thanh Hoa Textile and Garment Association, said: “Thanh Hoa textile and garment, leather and footwear enterprises have continuously innovated, applied advanced technology, improved production processes and product quality management to meet domestic and international market demands with high standards. Enterprises are particularly flexible in operations, making the most of market opportunities; focusing on producing high-tech products with high added value instead of popular items that are difficult to compete. Many enterprises are also actively expanding their export networks to new markets such as the Middle East, South America and Africa, helping to increase output and export turnover. In addition, the textile and garment export market in late 2024 and early 2025 has many favorable factors to help textile and garment, leather and footwear enterprises increase revenue. In major markets such as the US and EU, inflation is currently on a downward trend, helping to stimulate consumption. Some competing countries in the textile and garment industry are facing uncertainties such as supply chain disruptions and political upheavals, which have created more opportunities for Vietnamese textile and garment enterprises to receive shifting orders. In addition, reduced freight rates are also a strong supporting factor for the industry’s export growth.”
In addition to the efforts of enterprises themselves in investing, upgrading modern machinery and improving productivity and product quality, functional sectors have also actively supported sustainable development. The industry and trade sector has implemented trade promotion programs and digital transformation in supply chain management, helping to improve the competitiveness of enterprises as well as consolidate the position of Thanh Hoa textile, garment and footwear industry in the market.
With these favorable factors, Thanh Hoa textile and garment industry expects to fully recover and aims to produce more than 700 million products and export about 450 million products in 2025. However, major import markets are requiring enterprises to meet standards on sustainable development index and green production criteria. For example, garment products exported to Europe must be made from cotton, polyester fibers mixed with recycled fibers from natural products or waste products. That requires enterprises to invest in technology, while taking advantage of signed free trade agreements to expand to new markets.
Article and photos: Chi Pham
Source: https://baothanhhoa.vn/doanh-nghiep-det-may-da-giay-no-luc-vuot-kho-tiep-can-thi-truong-moi-231936.htm
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