NDO - According to data compiled from Google Destination Insights, the number of international searches for tourist accommodation in Vietnam from the end of November 2024 to the end of January 2025 increased by about 15-30% compared to the same period in 2024. Notably, in the first half of February 2025, the number of international searches increased sharply by about 30-45% compared to the same period last year.
According to the Vietnam National Administration of Tourism's Tourism Information Center, with its open visa policy, rich tourism resources and outstanding brand, Vietnam is an attractive destination on the world tourism map.
Data aggregated from Google Destination Insights tool has shown a significant increase in international searches for Vietnam tourism.
Accordingly, the markets with the most searches for Vietnam tourism are the US, Australia, India, Japan, South Korea, Singapore, UK, Canada, Germany and Malaysia. These are the key markets that our country's tourism industry has identified in the regions of Northeast Asia, Southeast Asia, Europe and North America.
Australia and India are the second and third largest markets for Vietnamese tourism searches, respectively, showing potential and room for growth.
The most searched destinations by international tourists are Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Da Lat, Phan Thiet, Hue and Vung Tau.
According to the Vietnam National Administration of Tourism, this figure is a positive sign for the Vietnamese tourism industry as it enters early 2025, after a period of time when the entire industry focused on recovery and breakthrough.
In January 2025, Vietnam welcomed nearly 2.1 million international visitors, an increase of 36.9% over the same period in 2024. This is a new record for the industry, surpassing the previous highest result of welcoming nearly 2 million international visitors in January 2020. Compared to the same period in 2019 - the time before the Covid-19 pandemic, the number of visitors to our country in January 2025 was 37.8% higher.
The increase in demand from international visitors to Vietnam shows the clear effectiveness of the newly issued open visa policy, and promotional programs over the past year have contributed to raising the level of Vietnam's tourism brand in the world.
At the same time, the system of tourism products and services in Vietnam is increasingly rich, attractive and of high quality; suitable to the needs and tastes of domestic and foreign tourists today.
Source: https://nhandan.vn/dau-nam-2025-luong-khach-quoc-te-tim-kiem-ve-du-lich-viet-nam-tang-manh-post861008.html
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