NDO - On February 13, the Da Nang Department of Tourism announced that for the first time, the Da Nang tourism industry will attend the Asia Pacific Incentives & Meetings Event (AIME 2025), the leading MICE tourism fair in the region.
AIME 2025 takes place from February 10-12 at the Melbourne Convention and Exhibition Centre, Australia. The annual event aims to connect the community of businesses specializing in MICE tourism, golf, wedding tourism, luxury resorts, event experts and suppliers.
Mr. Tan Van Vuong, Deputy Director of Da Nang Department of Tourism, said that Da Nang has great advantages in developing MICE and golf tourism, as well as attracting high-quality wedding and resort tourists.
Recently, the tourism industry has actively researched and sought new markets to diversify the market and find more sources of customers.
In 2024, Da Nang City organized two tourism and investment promotion programs in Melbourne and Sydney, Australia. By participating in the AIME 2025 Fair this time, the Department of Tourism hopes to continue connecting with potential businesses specializing in exploiting high-spending customers in the Asia-Pacific region and globally.
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Partners learn and exchange information about the MICE tourism market in Da Nang. (Photo: Da Nang Department of Tourism) |
“By participating in the AIME 2025 Fair this time, the Da Nang tourism industry hopes to strengthen connections and expand cooperation with businesses in the Australian market and countries in the Asia-Pacific region, attract more visitors in potential markets and move towards opening direct flights from Da Nang to Australian cities in the near future,” Mr. Tan Van Vuong added.
It is known that during the 3 days of the Fair, Da Nang tourism industry connected nearly 200 appointments with potential Buyers in the fields of MICE tourism, golf, wedding tourism and luxury resorts from markets such as Europe, America, Australia, Singapore, India, Southeast Asia and hundreds of visitors visited the booth to learn about Da Nang tourism.
Australian tourists are in the top 10 international markets and are considered to have great potential for Da Nang tourism. Australia's MICE tourism website - MICENET voted Da Nang as an emerging destination for MICE tourism in the region.
Source: https://nhandan.vn/da-nang-mo-rong-thi-truong-du-lich-mice-tai-khu-vuc-chau-a-thai-binh-duong-post859755.html
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