Over the past 8 years, the HUBA Entrepreneurs Cafe program has been officially organized for 77 sessions and brought many practical topics. Up to now, the program has attracted nearly 15,000 attendees. At the event celebrating the 8th anniversary of the HUBA Entrepreneurs Cafe program, the topic "Building a Vietnamese brand to develop and reach out to the world" is the issue that experts and policy makers are concerned about and share in the program held on the morning of August 10.
At the seminar, businesses and experts with reputations in many fields shared their orientations and experiences for Vietnamese businesses to quickly reach international standards. Within the framework of the event, Mr. Nguyen Quoc Ky - Vice Chairman of HUBA, Chairman of the Board of Directors of Vietravel Group shared:
“In the context of increasingly deep international economic integration, building and developing Vietnamese brands to reach out to the world has become a strategic goal of many businesses. The success of large corporations and companies is clear evidence of the ability and potential of Vietnamese brands in conquering the international market. This is also a valuable lesson affirming that corporations and companies in Vietnam have had the right strategies, pioneered innovation, and invested in product quality to be able to bring Vietnamese brands to the international arena and affirm their position on the world economic map.”
The current context poses an urgent task for businesses to build global brands, while constantly greening, digitizing and connecting deeply in the value chain of the economic sector. Mr. Ky also emphasized:
“A brand is not just a logo, color or slogan, but also the crystallization of product quality, service, cultural values and consumer trust. In the tourism sector, building a Vietnamese brand to integrate into the world requires constant efforts, along with specifically planned strategies.”
In addition, at the event, Mr. Ky also mentioned the measures to affirm the Vietnamese brand in the international market that Vietravel has been applying such as: improving service quality; building brand image & value; promoting brand & global marketing strategy; researching & understanding the international market; always innovating & creating; strengthening cooperation & association; as well as the necessity of brand protection policy.
As a pioneering enterprise in sustainable development, Vietravel has been implementing many major strategies to affirm its brand in the international market through improving and building more high-class products and services.
Source: https://www.vietravel.com/vn/nhat-ky-vietravel/chu-tich-hdqt-tap-doan-vietravel-giai-bai-toan-kho-tai-toa-dam-xay-dung-thuong-hieu-viet-vuon-tam-the-gioi-v15579.aspx
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