Masterise Homes' bold move stirs up the real estate market

A "bold" strategy in an unrecovered market

With its extensive experience, Masterise Homes has begun to adjust its strategy, restructure its products, and explore customer needs… right when the opportunity was still fragmented. Thanks to that, when the signs of recovery were still unclear, Masterise Homes has launched many sales programs and outstanding events to stir up the market and attract the attention of a large number of customers and the public.

Bước đi táo bạo của Masterise Homes khuấy động thị trường bất động sản - 1 — Customer confidence in the real estate market is gradually returning (Photo: Masterise Homes).

One of the most notable events was the opening sale of the West C Masteri West Heights building in Hanoi on March 25, with the presence of more than 500 customers interested in the project. This is a significant number in the context of the real estate market still not regaining people's confidence.

"Opening the project at the present time is a bold move by Masterise Homes. But if we look at the objective factors, this can also be a springboard for the business to accelerate and transform to create different values in this difficult year of 2023. With more than 500 customers present at this opening event, I think we should have a positive view of the current market," said Mr. Manh Hung, a professional real estate investor in the North.

Intrinsic strength helps West C Masteri West Heights attract customers

Created by Masterise Homes - an international real estate developer - Masteri West Heights has great appeal to customers. According to Mr. Do Trung Dung - Director of Masteri West Heights Agency Management - West C building owns a prime location in the Smart City metropolis, promising to meet high-class living standards for the upper-class community with 22 outdoor facilities directly under the project and 29 facilities from the internal park. This is also the only apartment tower in the project with a "million dollar" panoramic view, opposite the 4.2ha central lake and adjacent to 3 large interconnected parks, bringing a sophisticated living experience to the upper class.

Bước đi táo bạo của Masterise Homes khuấy động thị trường bất động sản - 2 — More than 500 customers attended the opening event (Photo: Masterise Homes).

Sharing at the event, most customers highly appreciated the investor's commitment to construction progress and expected handover time. In addition, the construction quality meets international standards and the superior sales policies. Attendees were also impressed with information about the exclusive utility system for residents, landscape design, exterior architecture and interior of the building from famous brands in the world with experience in international iconic projects (Tange Associates, Land Sculptor, Studio HBA ...).

Ms. Nguyen KA (Dong Da, Hanoi), one of the customers who attended the event, said: "I bought West C because I wanted to change to a more intelligently designed and convenient apartment to welcome my first child. Projects around the district usually have accompanying utilities, but their use is very limited, so family life is sometimes uncomfortable. The Masteri West Heights utility collection is tailor-made for each member, and there is also the opportunity to receive lucky gold at the beginning of the year."

Bước đi táo bạo của Masterise Homes khuấy động thị trường bất động sản - 3 — Customers love the project because of its high-end amenities, meeting the needs of all family members (Photo: Masterise Homes).

Masterise Homes representative said that customers attending all have real needs for the project with 2 main groups: buying to live and buying to invest.

"Most of the customers attending have real needs for the project. According to our preliminary calculations, about 60% of customers have real needs to buy, the remaining nearly 40% are investors with medium and long-term vision. Of which, the project's high-end amenities account for 35% of the reasons why customers choose to buy the product, 21% comes from the central core location of Smart City with 3 panoramic views, 27% of customers love the Masterise Homes brand with its international standard planning and the remaining 17% is our special sales policy in this opening sale", the business representative shared.

Customers attending the event not only received direct advice from the investor and visited the model home right at Sales Gallery Masteri West Heights - the event venue - but also had the opportunity to receive valuable prizes up to a gold bar and many other valuable gifts.