On the afternoon of February 18, 2025, AUX Group - one of the four largest air conditioner manufacturing corporations in China, officially announced its presence in the Vietnamese market, aiming to achieve 15% market share within 3 years.
On the afternoon of February 18, 2025, AUX Group - one of the four largest air conditioner manufacturing corporations in China, officially announced its presence in the Vietnamese market, aiming to achieve 15% market share within 3 years.
Speaking at the launch ceremony, Mr. Miyaba from AUX R&D Center in Japan said: “In order to bring high-quality products to Vietnamese customers, AUX has conducted hundreds of market surveys and directly contacted consumers to deeply analyze their needs. Based on these studies, AUX decided to introduce to Vietnam the C-series air conditioner line - designed specifically for the Vietnamese market with criteria such as: high efficiency; smooth operation; superior durability; comfort; easy installation; health protection and easy maintenance”.
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| Mr. Ho Thanh Lam, Deputy General Director of AUX Vietnam |
AUX products also integrate many breakthrough improvements such as Golden Fin technology, with a double-sided anti-corrosion coating on the heat exchanger, helping to protect the condenser from the harsh effects of sunlight, significantly increasing corrosion resistance.
In addition, AUX also upgraded the control system, optimized water resistance, insect resistance, and dust resistance, thereby significantly increasing product life.
Regarding the upcoming direction, AUX plans to introduce a high-end product line integrating AI (artificial intelligence) technology, automatic voice control and optimizing utilities according to different user needs in May 2025.
Sharing about AUX's business investment strategy in Vietnam, Mr. Ho Thanh Lam, Deputy General Director of AUX Vietnam, said that AUX Group commits to investing 4 million USD/year in Vietnam, mainly for establishing a product supply network; equipment component storage (01 warehouse in Ho Chi Minh City and 01 warehouse in the North) and expanding the product warranty network nationwide. "AUX targets mid- and high-end customers in Vietnam with the goal of achieving 15% market share in the next 3 years."
AUX said that all air conditioner products supplied to the Vietnamese market are manufactured at the largest AUX factory in Southeast Asia located in Thailand.
Explaining the question of why AUX has only just started entering Vietnam despite being established for nearly 40 years, Mr. Ho Thanh Lam said that according to AUX's survey, Vietnam is one of the Top 5 fastest growing air conditioner markets in Asia in the past 5 years. Vietnamese customers' preferences are for products that cool quickly, save electricity and are durable, these are all distinct advantages of AUX products.
Answering Baodautu.vn's question about what makes AUX different from other similar products on the market, Mr. Ho Thanh Lam said that AUX implements a "1 for 1 exchange within 365 days" policy. Accordingly, in 2025, customers who purchase eligible AUX air conditioners will be able to exchange them for free if the product has quality problems due to component or technical errors from the manufacturer. "This is truly a different warranty policy. Because currently on the market, other suppliers only offer a 1 for 1 exchange warranty for components, not the entire product, and for a short period of time," Mr. Ho Thanh Lam emphasized.
According to Baodautu.vn's research, AUX is a completely new and strange brand in the Vietnamese air conditioner market, but according to Mr. Ho Thanh Lam, established in 1986, AUX Group developed from a small factory with only 7 members and a debt of 70,000 USD.
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| In addition to residential air conditioners, AUX also targets the industrial air conditioner market in Vietnam. |
Currently, AUX Group has become a corporation operating mainly in 5 fields: household appliances; electricity; distribution; renewable energy and healthcare, with more than 40,000 employees and annual revenue exceeding 12 billion USD.
In 2025, AUX will be in the Top 500 largest enterprises in China. AUX has 15 manufacturing plants (including more than 10 in China; 02 in ASEAN; 01 in Europe and 01 in South America) and 6 R&D centers globally.
AUX Group provides products and services in more than 140 countries and territories. In 2024, AUX's total sales of air conditioners alone reached 17.5 million units.
Initially, AUX, like most other Chinese corporations, invested in factories mainly to manufacture air conditioners for many major European and Japanese air conditioner manufacturers. AUX has officially developed products under the AUX brand name in the past 10 years.
Source: https://baodautu.vn/aux-dat-chan-tho-vao-thi-truong-may-dieu-hoa-viet-nam-d247684.html
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