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| Amazon and Meta both own online retail platforms that attract many participants. (Source: Newage Business) |
Recently, the UK Competition and Markets Authority (CMA) said that two American technology giants, Amazon and Facebook's parent company Meta, have both voluntarily committed to changing their retail platforms to help "protect fair competition".
The two US online giants have agreed a series of commitments, the CMA said, after it launched investigations into competition concerns over their use of advertising data.
In July 2022, the CMA opened an investigation into Amazon amid concerns that it was abusing its dominant position as the UK’s leading online retail platform by giving its own sales division an “unfair advantage” over rivals. Amazon was also accused of “favouring” sellers who used its own delivery and warehousing services.
An Amazon spokesperson said Amazon had “engaged constructively with the CMA” during the investigation. Amazon also welcomed the CMA’s resolution, saying the commitments would enable Amazon to continue serving consumers and the more than 100,000 small and medium-sized businesses on its platform in the UK.
As for Meta, the CMA began investigating this “giant” in June 2021 due to concerns that Meta had an “unfair competitive advantage that could distort competition” on the Facebook Marketplace platform.
Meta has also signed commitments that prevent it from mining data from advertising customers, according to the CMA. Meta has also pledged to be more restrained in its use of advertising data to develop its products.
Meta welcomes the CMA's decision to drop its investigation after the company committed to putting in place systems and controls to ensure that advertising data from competitors is not used on Marketplace."
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