WinCommerce partners with local businesses to stabilize prices

ANTD.VN - WinCommerce (a member of Masan Group) is cooperating to connect with reputable suppliers, purchasing directly in large quantities, contributing to promoting domestic agricultural products and supporting the reduction of product prices to consumers.

Accompanying Vietnamese agricultural products

To promote the consumption of domestic agricultural products, WinCommerce actively implements long-term cooperation and agricultural product purchasing programs with many localities across the country, bringing agricultural specialties of each region to be consumed in supermarkets. In addition, WinCommerce is also ready to transfer quality management processes, product preservation processes, send highly skilled technical personnel to farming areas to provide guidance on farming methods; support investment in additional warehouse systems in raw material areas and key domestic production areas, which helps create a closed chain from planting, raising, supplying, purchasing and retailing.

According to records, on average, WinCommerce purchases and supplies more than 83,000 tons of high-quality agricultural products to consumers nationwide each year, including 45,000 tons of vegetables and 38,000 tons of fruits. In addition to purchasing products from farmers and local businesses, this unit also distributes exclusive products - WinEco clean vegetables at competitive prices.

WinCommerce đồng hành cùng doanh nghiệp địa phương

WinCommerce accompanies local businesses

To create a stable supply, WinCommerce is connecting with 131 suppliers and 19 suppliers operating under the cooperative model of supplying fresh vegetables; and 61 domestic fruit suppliers. All products before and after being transported to the point of sale are inspected for food hygiene and safety to ensure that the goods delivered to consumers always meet standards. In addition to clean vegetables, WinCommerce also signs long-term purchase contracts with many other suppliers (NCC), B2B2C model, thereby helping to reduce intermediaries to reduce product costs.

WinCommerce has increased negotiations with manufacturers, proposing reasonable policies such as: increasing purchasing output, reducing production costs, adding product display locations in supermarkets and stores, and implementing promotional activities and product introductions. With 90% of Vietnamese goods in the entire system, revenue from agricultural products accounting for 30%, this retailer is gradually succeeding in enhancing the brand of Vietnamese agricultural products, stabilizing supply sources and ensuring that consumers nationwide have access to high-quality domestic goods at every point of sale.

It is known that WinCommerce will continue to cooperate with local provinces to support domestic agricultural products, such as Cao Phong oranges, Song Da fish, Kim Boi bamboo shoots, etc.

The optimal model helps save costs

In the first 9 months of 2023, WinCommerce launched 3 new supermarket models including "premium", "urban" and "rural", respectively suitable for the core central, urban and rural areas. In particular, the Rural model is the "trump card" in the strategy to conquer the rural market with a portfolio adjusted to suit the region, including "good price" domestic goods, mid-range imported fruits, focusing heavily on promotional programs.

WinMart+ Rural cung ứng danh mục nhu yếu phẩm có giá luôn rẻ cho người tiêu dùng

WinMart+ Rural provides a wide range of essential goods at always low prices for consumers.

WinMart+ in rural areas is deploying an island to display 100 products at always low prices, especially some food items, household goods and essential household items such as: Ngoc Nuong rice (WinMart's private label), Chinsu soy sauce, Kokomi noodles (Masan Consumer's product), tissue paper, laundry detergent (WinMart Good)...

Or WinEco vegetable products - prices are always better than the average with a 20% discount for WIN members. WinCommerce has created a smart and creatively optimized supermarket model, opening up not only business opportunities but also bringing real value to customers, contributing to promoting the local economy.

Mô hình cửa hàng tinh gọn, nhận diện đơn giản tại khu vực nông thôn

Lean store model, simple identification in rural areas

According to the Q2/2023 report of Masan Group Corporation, by the end of June, WinCommerce had converted 124 WinMart+ stores in rural areas to the low-cost rural store model WinMart+ Rural. These 124 stores achieved a 30% increase in daily revenue/store compared to pre-conversion performance. This is an important milestone in WinCommerce's strategy to increase market share in rural areas where 65% of Vietnam's population lives.

Moving towards optimizing the supermarket model, WinCommerce recorded a strong start in the first half of 2023. MEATDeli, the flagship brand, has recorded a 30% increase in sales per WinCommerce store since joining the WIN membership program. The strong compatibility between MEATDeli products and the WinCommerce model is creating positive resonance, while contributing to a better shopping experience for customers.

WinCommerce cung ứng nông sản giá tốt tới người tiêu dùng

WinCommerce provides agricultural products at good prices to consumers

Since the beginning of 2023, Masan has launched the WIN membership program nationwide. In addition, the WIN membership program with a 20% savings incentive is the center connecting Masan's products and services with partner brands to serve up to 80% of members' consumption needs.

As a leading retailer with the largest distribution chain in the country, cooperation and connection with local businesses not only helps WinCommerce proactively source supplies, ensure product quality and price to consumers, but also contributes to increasing the value of Vietnamese agricultural products.

Source link