Since going solo, Jisoo (Blackpink) has continuously "pocketed" a series of new advertising contracts from famous brands such as Tommy Hilfiger, Alo, Self-Portrait, Dyson...
Not only does she dress beautifully, the eldest member of Blackpink also has the ability to create new fashion trends, making the things she wears "sold out" in a short time.
In 2024, Jisoo was honored as the most influential star in the world fashion industry, surpassing many famous names such as Kim Kardashian, Kendall Jenner, Hailey Bieber or her groupmate Jennie, according to Lefty .
The focus at fashion weeks
As the global ambassador of the Dior brand, the Flower singer has repeatedly become the focus of international media. At fashion events, she is likened by fans to a "chameleon" as she constantly experiments with many new looks.
Appearing in the front row of the Dior Haute Couture Spring Summer 2025 show, Jisoo impressed with her trendy and individual style.
The Kpop female idol chose a black outfit including a short leather jacket, a long see-through skirt combined with pointed-toe, pearl-studded high heels typical of the French fashion house.
The outfit Jisoo wore was originally designed from Maria Grazia Chiuri's Dior Fall 2025 collection. The singer attracted attention with her side-swept bangs, bow-shaped bun, and luxurious and attractive star accessories.
Jisoo was given priority by Dior to wear an outfit that has never been released before (Photo: Getty).
This is not the first time Jisoo has been entrusted with an "out of season" outfit by the French fashion house. At the Dior Spring Summer 2025 show, she was personally welcomed by the advertising director, sat next to powerful figures such as the CEO of Dior, the CEO of LVMH (the group that owns the Dior brand) and wore a design from the collection that was just launched that day.
Notably, Jisoo also helped Dior maintain its leading position in the ranking of fashion houses with the highest EMV (earned media value) at Paris Fashion Week (France), according to Vogue Business .
Previously, Jisoo was also one of the rare stars favored by the French brand to wear luxurious Haute Couture (high-end design) outfits up to 6 times.
The bomber jacket model continuously "sold out" after Jisoo wore it at "New York Fashion Week" (Photo: Tommy Hilfiger).
Returning to New York Fashion Week (USA) after 6 years, the Flower singer became a star with great influence on social networks. She successfully brought in more than 8 million USD (about 196 billion VND) in media value with a 5.06% interaction rate for Tommy Hilfiger.
Lefty said that successfully inviting the "big sister" of the Blackpink group also helped the American fashion house rise to the top of the rankings with 56.46 million USD (about 1,400 billion VND) EMV, an increase of 302% compared to last season.
Different from the image of an elegant lady at Dior fashion events, Jisoo attracts attention with her dynamic, youthful image when combining a short denim skirt with a bomber jacket embroidered with the American fashion house's signature motifs.
The jacket that Jisoo wore at the Tommy Hilfiger show quickly became "sold out". Many fans did not hesitate to spend a lot of money to have a "cheap moment" (a term for sharing an item) with their idol.
After her appearance brought impressive numbers, Tommy Hilfiger quickly announced Jisoo as a brand ambassador. She was also chosen as the face of the brand's Fall Winter 2024 campaign.
The "sold-out machine" of luxury brands
Madame Figaro revealed that to get Jisoo's nod, Cartier agreed to pay double the salary offered by Dior, helping the singer become the first Korean global brand ambassador of this luxury jewelry brand.
Dior and Cartier are arch-rivals, but both were willing to compromise to have Jisoo as their brand ambassador. When she was appointed to a new position with Cartier, the female idol was estimated to have generated $4.6 million (over VND108 billion) in media impact value for the brand.
Jisoo continuously brings great media effects to the fashion brands she collaborates with (Photo: Cartier, Alo, Self-Portrait).
In March 2024, the eldest member of Blackpink was chosen as the face of the fashion brand Self-Portrait. She and many famous stars such as Naomi Campbell, Gigi Hadid, Bella Hadid... participated in promoting the Pre-Fall 2024 campaign.
In the campaign promoting the British brand’s latest collection, Jisoo brought in $2.7 million (over VND66.6 billion) in EMV media value. Her personal page posts attracted a huge amount of interaction, covering billboards around the world.
Thanks to her ability to create explosive effects for collaborating brands, Jisoo once caused Alo - a sportswear brand - to continuously sell out after posting promotional images with her. In fact, during the initial launch of the collection, the brand's website was overloaded due to the large amount of traffic.
According to Launchmetrics , the collaboration between Jisoo and the Alo brand brought in $1.9 million (about VND 47 billion) in media impact value in just the first 5 days since the advertising partnership was announced.
Jisoo continuously appears in global campaigns for cosmetics brand Dior (Photo: Dior Beauty).
In addition to fashion, Jisoo has also expanded her global influence in the beauty industry. In 2024 alone, the Flower singer successfully "pocketed" 3 global promotional campaigns with Dior cosmetics including Dior Lip Glow (lip balm), Dior Forever (foundation), Dior Capture Totale Hyalushot (skin care products).
At the Dior Addict event held in Korea in 2022, 35 lipstick colors in the collection quickly sold out. The brand's international makeup artist said this was an unprecedented phenomenon and affectionately called it "Jisoo lipstick".
On the morning of February 4, information about Jisoo's (Blackpink member) first Asian tour, called 2025 Jisoo Asia Tour: LIGHTS, LOVE, ACTION!, was officially announced on social media.
Jisoo's tour this time will take place in 7 locations in Asia including Manila (Philippines), Bangkok (Thailand), Tokyo (Japan), Macau, Taipei, Hong Kong (China) and Hanoi (Vietnam).
In addition, Jisoo's new mini album AMORTAGE will officially be released on February 14, marking her return after two years of absence since the single album ME in 2023.
Source: https://dantri.com.vn/giai-tri/vi-sao-jisoo-duoc-cac-thuong-hieu-xa-xi-tren-the-gioi-tranh-gianh-20250205130640390.htm
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