Keep the original mission and core values to innovate
At the event celebrating the 30th anniversary of the MobiFone brand on April 14, Minister of Information and Communications Nguyen Manh Hung gave an impressive speech suggesting the future of MobiFone.
In the beginning, the Minister said that MobiFone is one of the three largest telecommunications networks in Vietnam. MobiFone people have always been proud of their brand as number 1, a high-class brand in the mobile industry, a company with modern management and the most streamlined apparatus. MobiFone has actively contributed to popularizing mobile phones, turning mobile phones into a multi-purpose tool in the lives of Vietnamese people.
Minister Nguyen Manh Hung said that if MobiFone wants to innovate, reform, and go far, it must maintain its original mission and core values. If it wants to adapt to all changes, it must be unchanging.
“A kite that wants to fly high must have a string to hold it to the root. If this string breaks, it will be blown away by the wind and fall. Let's inherit the past and open up the future of the next 10 years to tell the story of our generation, write a new history page and this is the responsibility of the leaders and people of MobiFone today. The original mission of MobiFone people is to bring Vietnamese people international-class services, because Vietnamese people deserve it. The original value of MobiFone people is passion, creativity, professionalism and efficiency. Passion and creativity are the spirit of entrepreneurship. Enterprises will stay young forever if they always maintain the spirit of entrepreneurship. Professionalism and efficiency are sustainable development. This value is so strong that people outside of MobiFone also recognize it, although MobiFone has never declared it so. Today, the Ministry of Information and Communications presented a souvenir to MobiFone with the 8 words "Passion - creativity - professionalism - efficiency". Those quintessence are enough for MobiFone on a very long journey, helping MobiFone have an identity to compete" , Minister Nguyen Manh Hung affirmed.
MobiFone take on national mission
Minister Nguyen Manh Hung said that the leadership of the three largest telecommunications enterprises in Vietnam, Viettel, VNPT and MobiFone, has been strengthened and there are still 10 years left to write a new page in the development history of their enterprises. Inheriting the past to open the future is always the responsibility of the leadership. Opening a new future, a new space, going your own way, overcoming difficulties and challenges and creating success for your generation. For digital technology enterprises, 10 years is long enough to write a new page, creating a major change in strategy. The country is waiting for these three enterprises to create a digital infrastructure for Vietnam to be modern, with broadband universalized in a green and safe direction.
The Minister also noted that if MobiFone people want to change to always be at the forefront, pay attention to the 10-year number, don't wait 20 or 30 years to change.
The telecommunications industry is entering the second phase of innovation, shifting from telecommunications infrastructure to digital infrastructure. This infrastructure must be taken first, invested in first to promote national digital transformation, to turn Vietnam into a digital nation. MobiFone must continue to develop strongly to be in the top 3 most important enterprises in digital infrastructure in Vietnam.
Minister Nguyen Manh Hung said that the biggest transformation of a telecommunications enterprise in this era is to turn itself into a digital technology company. A technology company must invest at least 30% of its resources in technology and its revenue mainly comes from research and development. MobiFone has been slow in this transformation process, now is the time to take advantage of the opportunity of the latecomer to go faster and more accurately.
The head of the Information and Communications industry pointed out that large enterprises should take on a national mission to lead the enterprise further, attach themselves more closely to the country and thus the enterprise will survive. MobiFone wants to go a longer way, then determine its national mission. Vietnamese digital technology enterprises that want to become famous must respect the law, take on the mission of helping the country become a dragon, a tiger, making the country a high-income country by the middle of this century, making the country famous.
Responding at the event, Chairman Nguyen Hong Hien said that 30 years is a long journey, full of difficulties and challenges for MobiFone. The age of 30 is the age of maturity and rebirth, especially in the period of limited space. The next generations will maintain the pride of the MobiFone brand and will be at the forefront of applying new technology, diversifying experiences for customers.
MobiFone will transform from a traditional telecommunications company to a technology company, bringing new products and new services to customers.
MobiFone will focus on young people with the Say Mee brand aimed at digital citizens. MobiFone will apply ChatGPT, popularize smartphones for young Vietnamese people and promote cashless payments.
MobiFone is striving to develop in the context of a saturated telecommunications market and a decline in traditional telecommunications services. MobiFone is transforming from a purely traditional telecommunications enterprise to a provider of digital services. In the new development phase, MobiFone will face difficulties and challenges, requiring it to find new development space. The Committee will remove difficulties for MobiFone to overcome barriers to development.
(Mr. Nguyen Hoang Anh, Chairman of the State Capital Management Committee at Enterprises)
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