| Promoting Dak Nong agricultural products through trade promotion Promoting Chi Lang custard apple, a specialty agricultural product of Lang Son province in 2024 in Hanoi |
Thanks to the good climate and soil and the knowledge of care, the people and entities in Thai Nguyen province have created many valuable, high-quality agricultural products, many of which are large in quantity but seasonal. One of the agricultural products in season now is Vo Nhai custard apple. Vo Nhai custard apple is fragrant and nutritious.
In recent years, taking advantage of the land and climate potential, people in the mountainous district of Vo Nhai (Thai Nguyen) have strongly developed custard apple trees, especially on mountain slopes and hills. Up to now, the custard apple area is about 700 hectares, mainly concentrated in La Hien, Lau Thuong, Phu Thuong communes, Dinh Ca town... In the 2024 crop, Vo Nhai people are expected to harvest about 6,000 tons of custard apples.
Due to the increasing area and output of custard apples in the area, seasonal harvesting, to ensure full consumption without losing value, with the efforts of the district in coordinating with authorities, people and cooperatives, especially tiktoker groups, vloggers have livestreamed to promote and consume custard apples on social networking platforms Facebook, Tiktok... receiving widespread attention from society, promoting effective custard apple consumption.
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| Thai Nguyen promotes agricultural products on social media platforms. Photo: Hoang Hung |
On the first day of August 2024 alone, through the livestream program of custard apple and agricultural products, OCOP products of Thai Nguyen province at the custard apple garden in Xuan Hoa hamlet, La Hien commune, although the market lasted for 5 hours, tiktoker groups, vloggers and representatives of some cooperatives livestreamed on social networking platforms Facebook, Tiktok... attracted more than 500 visitors and more than 6 million live viewers, 865 online orders to buy nearly 4.7 tons of custard apple and Thai Nguyen agricultural products, with prices ranging from 40 - 65 thousand VND/kg of custard apple.
Live streaming custard apples from Vo Nhai on social media platforms is an effective form of consumption promotion. Not only selling custard apples at that time, the videos that were broadcast afterwards, gardeners and cooperatives have had a series of orders to sell to customers in distant provinces and cities such as Bac Ninh, Bac Giang, Hanoi... Many customers come to Vo Nhai to buy custard apples to sell, come to the garden to visit and buy custard apples, contributing to gradually stimulating tourism in the custard apple region.
Not only custard apple, recently, livestreaming on platforms such as TikTok, Facebook for OCOP Thai Nguyen products, Dai Tu Tea Festival, Phu Luong, Phu Binh hill chicken... with millions of followers and viewers has contributed to promoting and spreading Thai Nguyen agricultural products further and further, contributing to promoting the consumption of local agricultural products.
In addition, through livestreaming on social networking platforms, it not only promotes people, cooperatives, and businesses to improve productivity and product quality, but also creates motivation and positive energy for farmers, especially in the highlands and remote areas of Thai Nguyen province, to gradually approach, get acquainted with, and use technology in promoting and consuming products.
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