TH true Milk in the Far East: A new perspective on Vietnamese dairy products

As the only Vietnamese enterprise present at "GLOBAL EXPO Vladivostok 2024", TH Group's fresh milk products, nut milk and FVF dried fruits have left many impressions on customers in this region. Vladivostok International Fair 2024 takes place from May 23 to May 25, 2024 at a large exhibition area overlooking the Vladivostok Bay (capital of the Far East region - Russian Federation). From here, it is very close to the Vladivostok seaport, which is considered a strategic location of the Russian Federation in trading goods with the Asia-Pacific region, especially China, East Asia and Southeast Asia, including Vietnam. Leading the trend According to the representative of the organizing committee, for the first time, the Fair introduces different products in many fields with one goal: Introducing goods and services to customers. Attending the Fair, TH Group introduced many lines of healthy milk and beverage products such as sterilized fresh milk, calcium-rich low-fat milk (Hilo), fruit milk drinks, yogurt, drinking yogurt, nut milk, roasted rice water, natural fruit juice, purified water and dried fruit... In which, the most interested product line is nut milk. This is a premium nut milk product line launched by TH in 2018, a creative and scientific combination of nutrition between fresh milk from TH farm and nutritious nuts such as macadamia, walnuts... By 2020, TH Group had a stronger breakthrough when combining fresh milk, nuts and herbs endemic to Vietnam such as turmeric and gac to create a new flavor. In particular, the product does not use sugar but has a natural sweet taste from dates, suitable for all ages. TH true Nut milk is the result of many years of nurturing ideas and implementing research and development by TH Group. The revolutionary feature of this product is the use of fruits and seeds, contributing to balancing and replacing the habit of drinking synthetic water and drinks with too much sugar with completely natural products, superior nutrition, good for health. This is also the trend that Russian consumers in general and the Far East region in particular are interested in and pursuing.

Far East consumers are very interested in TH's nut milk products because of their delicious taste, leading the healthy trend, and not using refined sugar.

According to experts, TH true Nut is the only beverage product in Vietnam and the pioneer in the world that uses dates to create natural sweetness instead of using refined sugar. This product can be used for vegetarians, dieters, and is suitable for all rich eating styles of different regions and countries. When learning about nut milk at the Fair, Ms. Natali - a consumer in Vladivostok was surprised by the leading and outstanding trend of this product line being led by a Vietnamese enterprise. She said she tried the product right away and really liked it.

TH's milk and dried fruit products were introduced at the Fair.

FVF’s dried fruits such as dried bananas, longan, etc. are also of interest because dried fruits and nuts are a consumption habit in this region. Ms. Thu Hien, an overseas Vietnamese living in Vladivostok, shared that most markets in the region sell a variety of dried fruits imported from many countries. In particular, dried persimmons and dried bananas from Vietnam are also popular. Therefore, she believes that TH’s new products will be well received by consumers.

In traditional markets and supermarkets of the Far East, dairy products and dried fruits predominate.

Steady steps Having been present and studying this region since 2016-2017 and attending major economic forums such as the Eastern Economic Forum, TH Group has taken steps to explore the development of agricultural projects, production, processing of milk and dairy products in this region. At the Eastern Economic Forum, on September 6, 2017, Hero of Labor Thai Huong - Founder of TH Group commented on the Far East region in a speech before President Vladimir Putin: “The Russian Federation has vast land, but except for the lands in the South such as Sochi or Krasnodar... which have longer production periods, most of the year only 6 months can be cultivated, the remaining 6 months are hibernating. But I consider that a priceless gift that nature has bestowed upon the great Russia. Because during the 6 months of hibernation, microorganisms are active, creating a priceless clean nutritional ecosystem for the soil and also a time for the soil to rest. Just by applying science, technology and management science, these lands will bloom, bringing unlimited values ​​that the world is dreaming of and aiming for - that is organic clean agriculture serving human life". This is the event where the Founder of TH Group was the only woman and about 40 other investors to meet President Vladimir Putin, and was one of five foreign investors invited to speak. Before the Fair, on May 21, 2024, in Nikolo-Mikhailovka village, Yakovlevsky district, Primorsky Territory - more than 330km from the capital Vladivostok, TH Group started the project of raising dairy cows and processing TH milk with a total investment of 19 billion rubles (more than 5,200 billion VND). The product lines that TH introduced at the Fair are proof of the future of what TH will contribute to the diversification of agricultural and dairy products that this region needs.

Consul General Nguyen Dang Hien and his wife visited the exhibition booth of TH Group.

Mr. Nguyen Dang Hien, Consul General of Vietnam in Vladivostok shared: “The Consulate General of Vietnam in Vladivostok has the task of supporting and helping domestic enterprises connect with Russian enterprises and enterprises of other countries participating in the international fair Global Expo Vladivostok 2024 because besides the participation of local enterprises, this is an opportunity for enterprises from Vietnam, China... to meet and interact with other enterprises in the Russian Federation and neighboring countries”.

Global Expo Vladivostok is set to be an event/platform that will contribute to the promotion of trade in all-Russian and international markets. The platform will operate year-round in online and offline formats and will allow business development in different directions.

AN LAM

Source: https://nhandan.vn/th-true-milk-tai-vien-dong-goc-nhin-moi-ve-san-pham-sua-viet-nam-post811546.html