THACO AUTO's internal strength

Việt NamViệt Nam24/05/2024

After more than two decades of construction and development, with enthusiastic hands, creative minds, and sincere hearts, THACO AUTO has created a solid internal strength, leaving a strong impression in the hearts of customers.

To provide customers with suitable and quality products, THACO AUTO staff constantly improve their capacity, innovate their thinking, build an industrial style and discipline. That process has created the typical qualities of THACO AUTO employees in the spirit of "Dedication - Solidarity - Creativity".

“Dedicated service” - Core cultural value

Customer satisfaction and trust are always the most important goals of every THACO AUTO employee in the entire system, regardless of their job position. It is also the core value of the Group's culture.

When it comes to dedication, each employee has a different way of expressing it. Responsibility in work, sincerity in behavior or enthusiasm for each customer… all come from the smallest actions. That is what touches the hearts of customers and conquers them.

Having been with the Group for nearly 10 years, Ms. Nguyen Phung Bao Tram, Head of KIA THACO AUTO Khanh Hoa Car Sales Team, has contacted and met thousands of different car buyers. With her flexibility, ability to handle situations sensitively and her tireless efforts, Ms. Tram was recognized as an Outstanding Individual in 2023.

“My joy is when I advise and help customers choose the right vehicle. I always keep in mind that no matter what field I work in, I need to be responsible, thoughtful and dedicated to each customer,” Ms. Tram expressed.

Chị-Nguyễn-Phùng-Bảo-Trâm-đạt-giải-Cá-nhân-xuất-sắc-năm-2023
Ms. Nguyen Phung Bao Tram won the Outstanding Individual Award in 2023

With the motto "Each employee is a brand ambassador", all THACO AUTO employees are always aware of their roles and responsibilities, constantly improving their knowledge and skills; at the same time supporting colleagues to achieve common goals.

It is the dedication and contribution that has helped THACO AUTO reap many achievements such as: the excellent award for Customer Care Service in Southeast Asia; the Mazda "Increasing Market Share" award; honoring Sales Consultants and Dealers with excellent customer care services in 2023.

Unity - The factor that creates collective strength

At THACO AUTO, team spirit and solidarity have helped each individual gain more motivation, confidence and strive for the common goal. This is also the strength and factor that promotes the sustainable development of the Group.

The outstanding achievements of THACO AUTO Binh Duong in 2023 are a testament to the strength and solidarity of the team, thereby bringing satisfaction to customers. The unit has received many awards at the BMW and Peugeot brand service customer satisfaction survey program; the "Excellent Team 2023" award from the Kia Binh Duong Engine, Chassis, and Electrical technicians.

Tập-thể-CBNV-THACO-AUTO-Bình-Dương-tại-Lễ-Vinh-danh
THACO AUTO Binh Duong staff at the Honor Ceremony

Mr. Bui Minh Thong - Kia Binh Duong Electric Chassis Technician said: "During my time working at THACO AUTO Binh Duong, I have learned a lot of experience from the team leaders, deputy managers and colleagues - who are always willing to share, support and develop together."

Đội-ngũ-kỹ-thuật-viên-tại-tổ-máy,-gầm,-điện-xe-Kia-Bình-Dương
Team of technicians at the engine, chassis, and electrical system of Kia Binh Duong

Sharing the same opinion with Mr. Thong, Ms. Cao Thi Hang Nga - BMW THACO AUTO Binh Duong Customer Service Specialist shared: “To get the “sweet fruits” in 2023 is the close combination of dedicated service consultants, professional repair technicians, attentive waiting room staff... thereby bringing the best service experiences to customers. I feel very proud to be a part of the THACO AUTO Binh Duong staff.”

As the "Excellent Collective" in 2023, the THACO AUTO Bac Ninh Tourist Car Painting Team is always united, proactive and performs work methodically and scientifically.

Tổ-sơn-xe-Du-lịch-tại-THACO-AUTO-Bắc-Ninh
Tourist car painting team at THACO AUTO Bac Ninh

Mr. Nguyen Van Quan - Deputy Manager of THACO AUTO Bac Ninh Dong Son Workshop excitedly said: “In the common work, each person has a job, but always supports and progresses together every day. There are times when the number of cars entering the painting workshop increases, which means the workload is also greater. Although it is hard, the brothers in the team always support each other to complete the work well, ensuring the progress of delivering cars to customers.”

Creativity - The driving force behind development

In 2023, THACO AUTO recorded nearly 1,500 innovative initiatives applied to production, saving more than 60 billion VND. Since the beginning of the year, many individuals and groups at factories have actively researched and proposed solutions with nearly 450 projects implemented.

Anh Nguyễn Đình Hưng - Phó phòng Kỹ thuật, nhà máy THACO Mazda tại Hội thi Sáng kiến - Cải tiến (Kaizen) Quý I/2024
Mr. Nguyen Dinh Hung - Deputy Head of Technical Department, THACO Mazda factory at the Innovation - Improvement (Kaizen) Contest in the first quarter of 2024

“While working at the factory, I realized that many processes could be improved to save costs and labor. I researched and applied the knowledge and experience accumulated over many years to make technical improvements. Each successful project is a great motivation for me to try harder to contribute to the development of the Group,” Mr. Hung shared.

In 2023 alone, Mr. Nguyen Dinh Hung implemented 15 innovation initiatives, saving more than 3.7 billion VND for the company and unit.

It can be said that “Dedication – Solidarity – Creativity” are the values ​​that have existed throughout and nurtured in each person an enthusiastic attitude, pride, commitment to stick with and accompany the Group. With the right steps in the strategy of building, developing and managing human resources, THACO AUTO has formed a team of professional personnel, ready to contribute to the development of the Group in particular and the country's economy in general.

Source: https://thacogroup.vn/tan-tam-doan-ket-sang-tao-suc-manh-noi-sinh-thaco-auto


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