Students do projects with businesses, a new training trend

The Faculty of Public Relations and Communications (Van Lang University) has pioneered in cooperating with businesses by organizing for the first time a large-scale practical semester for third-year students majoring in multimedia communications. This activity has created opportunities for students and businesses to work together and implement practical communication projects, supporting production and business activities.

Multimedia students have the opportunity to work with businesses in many fields to implement real-life media projects.

3-way benefits

Van Lang University and 26 enterprises in Ho Chi Minh City have just signed a cooperation agreement, officially implementing an internship in the form of a multimedia communication project. 470 full-time students of the 27th course of multimedia communication have the opportunity to work with 26 enterprises from many fields such as education, non-profit organizations, restaurants, real estate, media companies, event organizations, state organizations, etc. to implement practical communication projects.

Accordingly, businesses will order students to carry out communication work for the business from organizing events, writing communication articles, building channels... Students will be commented by businesses on ideas, strategic proposals, and content creativity in solving their communication problems.

After that, students will work with the communications and marketing department to implement the project into reality. Through this learning method, students receive many values ​​from the comments and assessments of the business and draw their own conclusions, understand the industry as well as gain valuable experience for themselves for future work.

Dr. Vo Van Tuan, Head of the Faculty of Public Relations - Communication, Permanent Vice President of Van Lang University, shared: "The outstanding point of the 'handshake' between the school and businesses is to bring practical benefits to all parties. For the faculty and students, the combination with businesses trains students' thinking and creativity through problem analysis and solving practical problems according to market requirements, creating opportunities for learners to practice self-study, self-research, perseverance and the ability to work effectively in groups and withstand high pressure at work. Businesses will be introduced to suitable students by the faculty and assigned lecturers to guide and support their communication projects.

Ms. Nguyen Thu Trang, Account Manager of T&A Ogilvy, the unit participating in the project, said that the students have shown themselves to be 'young seeds' with good creative thinking and a professional approach to real-life communication problems of enterprises. "I believe that the internship time at T&A Ogilvy will bring you memorable 'working' experiences, contributing to improving your practical skills and increasing your chances of becoming a shining gem in the eyes of future employers," she shared.

Practical semester helps multimedia students have the opportunity to demonstrate dynamism, exploration and creativity.

Students have the opportunity to demonstrate dynamism and creativity.

After 2 months of project implementation, one of the things that impressed many businesses was that multimedia students showed dynamism, exploration, and creativity in solving the communication requirements of businesses.

Mr. Tran Quan, Director of AQ Garden Tree and Landscape Company, commented: "The students received and discussed the 'assignment' seriously, methodically and with professional skills. Although it was a short time, they did well with the assigned plan with the goal of bringing efficiency to the business. The image and video products were edited clearly, of high quality, and very commendable."

As for student Tran Viet Quy, the internship is both an opportunity and a challenge for himself. "At first, I always tried my best but was still not bold in my work. Therefore, I could not demonstrate my ability nor really convince the company. But the more I got involved in the project, the more confident and bold I became in handling situations," Quy shared.

Being able to freely create, be guided, and "run" real-life projects, the students have achieved small initial successes. Ms. Thai Thi Thanh Tuyen, founding and managing director of WEWIN Education English Center, headquartered in Binh Thanh District, Ho Chi Minh City, highly appreciated the level of investment and research of the students, and awarded certificates of merit and "hot" rewards to the winning team.

Other businesses also gave compliments and positive reviews about the students' working attitude. "Businesses were surprised by the students' understanding and comprehension. Most of the assessments from businesses were very positive. As for the students, they said that working in the field was very hard but extremely fun," said Master Le Tran Bao Phuong, coordinator of the multimedia communication project at Van Lang University.

With the goal of creating a diverse and dynamic learning space, maximizing the capacity of learners, the school and faculty will continue to expand activities that bring the best experiences to learners, as well as connect individuals and organizations to share and contribute to the career of training high-quality human resources to serve society.

Source: https://thanhnien.vn/sinh-vien-thuc-hien-du-an-voi-doanh-nghiep-xu-huong-dao-tao-moi-185240622152948805.htm