Bernabeu Stadium helps Real Madrid become rich

Real Madrid has made a lot of money since the beginning of this season. Photo: Reuters .

According to AS , in the first 6 months of the 2024/25 season, the Bernabeu stadium earned 43.9 million euros from activities and events on non-match days. This figure increased by 177% compared to the same period last season. Although it has not yet reached 100% capacity, this is still an impressive growth rate, equivalent to the entire previous season.

Matchday revenue also saw a big jump, from €94.5 million to €149.6 million. After becoming the first club to surpass €1 billion in revenue last season, Real Madrid are aiming to break their own revenue record.

The comprehensive upgrade at the Bernabeu stadium, from shops, entertainment areas to VIP areas, has made hunting for tickets to the stadium difficult.

According to records, this season, the match with the lowest number of spectators at Bernabeu was 67,480 people (against Alaves). Meanwhile, the remaining 19 matches (12 La Liga matches, 6 Champions League matches and 1 King's Cup match) all had over 70,000 spectators/match, a number rarely seen since the time Cristiano Ronaldo played for "Los Blancos".

Revenue from tickets, season cards and membership fees in the first half of the season reached 149.6 million euros, up 58.3% compared to the first half of last season. Many big matches in La Liga and the Champions League sold out on the first day of sale.

Real Madrid makes good use of Bernabeu Stadium. Photo: Reuters.

Despite the completion of the works, the Bernabeu renovation continues. Real Madrid have invested a further €60 million in the past six months to upgrade shops, expand the museum and rebuild the stadium tour system.

Currently, revenue from tours of the Bernabeu stadium has increased sharply by 77.5%, reaching 24.3 million euros compared to 13.7 million euros in the same period last season.

Real Madrid's marketing revenue also increased by 38.6% to €250.4 million. This is €70 million more than in the first half of last season. Retail revenue increased by 39.6% to €49.6 million, while sponsorship revenue also increased by 37.2% to €157.7 million.

The Bernabeu is becoming a "gold mine" for the club, helping the team earn impressive revenue.