Launch of Meiji Kids Formula product in Vietnamese market

VTC NewsVTC News12/05/2023


According to nutrition experts, children between the ages of 3 and 10 have already begun to have clear preferences in eating. This means that it is very difficult for parents to ensure that daily meals meet their children's nutritional needs in a sufficient and diverse manner.

After many years of research on the nutritional regimen necessary for the development of this age group, Meiji officially launched the product "Meiji Kids Formula supplement for children from 3 to 10 years old".

Meiji Kids Formula is considered a breakthrough in the international market of Meiji and is first launched in Vietnam when combining and supplementing more than 30 essential nutrients to support comprehensive development for children in the pre-puberty stage.

Launching Meiji Kids Formula product in Vietnamese market - 1

Mr. Kubota Norio - General Director of Meiji Food Vietnam Co., Ltd. said: “ In many times of conducting research on breast milk and surveying the development of children, Meiji always thinks about “appropriate nutrition for children” according to the needs corresponding to each age, in order to develop and improve products. From 3 to 10 years old, physical and mental activities increase, along with that, children need to be provided with a reasonable nutritional regimen in both quantity and quality.

However, in Vietnam, obesity and malnutrition in children due to excessive supplementation or unhealthy foods are social problems. Therefore, we launched a new product as a safe choice for parents who are hesitant about scientifically supplementing their children's nutrition .

As the official distributor of Meiji products in Vietnam for nearly 10 years, Song Than Hanoi Joint Stock Company (Magicwave) has been a bridge, successfully bringing Meiji's best nutritional products to Vietnam to serve Vietnamese consumers.

Launching Meiji Kids Formula product in Vietnamese market - 2

Currently, Magicwave has a network of more than 7,000 points of sale in 54 provinces and cities and operates through a centralized online data management system with 28/39 ISO processes focusing on continuously improving customer service quality.

Mr. Do Cong Luan - Director of Song Than Hanoi Joint Stock Company shared: " The launch of Meiji Kids Formula product is very important to the Vietnamese market, we continue to contribute to the comprehensive development of Vietnamese children up to 10 years old. With the desire to bring happiness to the community through high quality products ".

Bao Anh


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