BTV Quang Minh fined 37.5 million VND, Van Hugo 70 million VND

A representative of the Department of Radio, Television and Electronic Information said that after working with BTV Quang Minh and MC Van Hugo, the Department determined that both had committed false advertising. The Department of Radio, Television and Electronic Information said that it had drawn up a report and planned to administratively punish the two artists.

At the regular press conference of the Ministry of Culture, Sports and Tourism held on the afternoon of April 21, Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information - officially informed about the handling of cases. false advertising recently.

Specifically, the Department of Radio, Television and Electronic Information has drawn up a record to impose an administrative penalty. Editor Quang Minh, MC Van Hugo. Both were once called out by the online community for advertising HIUP milk products.

Ms. Nguyen Thi Thanh Huyen - Deputy Director of the Department of Radio, Television and Electronic Information - informed about the form of handling cases of false advertising. Photo: Tran Huan.

"The Department has closely coordinated with relevant authorities to verify and handle the case. Through the process of verifying related documents, both individuals have advertised inconsistently with the content and products that have been announced and licensed by the authorities," said Ms. Nguyen Thi Thanh Huyen.

The Department of Radio, Television and Electronic Information plans to fine BTV Quang Minh 37.5 million VND for advertising inconsistent with regulations and advertising using the name of a doctor. The Department plans to fine MC Van Hugo 70 million VND for advertising misleadingly about product quality and uses.

Advertising content by BTV Quang Minh and MC Van Hugo The implementation was assessed as "exaggerated advertising", advertising that did not match the announced product content. Although both individuals provided documents and scripts from the brand, the actual content in the advertising video did not match the documents and official announcement of the product.

Accordingly, MC Van Hugo advertised that her child drank milk for 3-6 months, growing 5-10 cm. Although she stated that it was her personal experience, when applied to the advertising context, it made the audience misunderstand that this was "true" for everyone.

Editor Quang Minh and MC Van Hugo were punished for false advertising.

"Authorities confirm that there is no document proving the effects and effectiveness increase height "specifically like that," Deputy Director Thanh Huyen stated.

Regarding Editor Quang Minh, Ms. Huyen said that his advertisement mentioned some ingredients in nutritional products but these ingredients were not in the official declared ingredients of the milk. This violates the provisions of the Advertising Law.

Advertising beyond its intended purpose and causing confusion is a very common violation nowadays. Therefore, Ms. Nguyen Thi Thanh Huyen reminded that celebrities in particular and all those involved in advertising activities must be highly responsible when accepting any advertising contract.

"In addition to carefully checking the relevant licenses, it is necessary to carefully consider the content and advertising script to ensure that it does not exceed the actual uses, features or ingredients of the product," Ms. Nguyen Thi Thanh Huyen emphasized.

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