From shopping mall to “lifestyle selling” commercial street model
The global retail market after the pandemic is witnessing the rise of the trend of shopping combined with entertainment and lifestyle. In particular, the most dramatic change comes from the transformation of shopping centers or streets and shopping complexes. In the US, some shopping centers such as Biltmore Square Mall in Asheville, NC - have removed their domes, aiming to develop into an open shopping complex including chains of stores, restaurants, cafes, entertainment areas, entertainment, art viewing, along with amenities such as fountains, miniature gardens, rivers and lakes, along with unique architectural features. Or to revive the luxurious shopping street Orchard, Singapore has spent hundreds of millions of dollars to turn this place into a stylish destination, divided into special areas such as culture - art, cuisine, parks and areas dedicated to young people.
All of this shows the trend that modern shopping centers will focus on customer experience on every square meter, turning these places into “lifestyle cities” - not limited to the concept of conventional shopping.
Brian Solis, an expert at Salesforce.com, believes that consumers in the 2030s will not want to shop the way they did in 2020. The motivation for these people to leave their homes and go to shopping centers is that these places must integrate multiple experiences from shopping, cuisine to entertainment, performance, movement, interaction, discovery to satisfy all the needs and passions of customers, especially Gen Z who are digitally savvy and pursue creative and sustainable lifestyles. Thus, businesses that understand the shopping motivations of customers and put the buyer experience at the center will hold the key to opening the door to prosperity.
This vision is being realized in a super complex of shopping, entertainment, recreation and culture that is about to appear in Hanoi. Specifically, in the "destination city" Ocean City, which is formed synchronously from 3 large urban areas Vinhomes Ocean Park 1, 2, 3, Vinhomes launched another blockbuster called Mega Grand World. The investor wants to turn this place into a leading complex of shopping, entertainment, art enjoyment, entertainment, dining and resort in the region, becoming a major destination on the Vietnam tourism map. Visitors to Mega Grand World not only shop, but also have the opportunity to experience events, cheerleading and art performances held here, a series of activities as well as endless entertainment and recreation venues 24/7, all four seasons of the year.
Mega Grand World - A vibrant four-season destination with experiences
At Mega Grand World, next December, without a passport, visitors can take a gondola ride to see the Venetian architecture with hundreds of colorful houses on the riverbank and immerse themselves in the shopping street that recreates Korean culture right in the complex. This super complex is the perfect piece to create the destination city of Ocean City.
Here, on the slow Gondola, you can enjoy the soaring, impromptu opera sounds and immerse yourself in the bustling festival atmosphere on both banks, admire the colorful streets, check-in on the squares and ancient, romantic bridges across the canal. This is a great destination for visitors to stroll, watch the sunset, take in the poetic beauty of Hanoi Venice and feel it with all their senses.
Then just a few steps across the East-West bridge, you will enter The K-Town - where Korean cuisine and culture will be recreated from ancient times to the present with modern and classical architectural styles interwoven through K-Street and K-Legend. Visitors will "travel" through the bustling Itaewon culinary street with music and sparkling lights; to Hongdae - a creative art street with miniatures, exhibitions, artistic artwork clusters and the most upscale street in the land of kimchi - Gangnam with aesthetic areas, luxury fashion, parties with vibrant music, bustling electronic EDM melodies. The trendy domestic and foreign brands here also bring visitors a rich and emotional journey of experience.
With the advantage of being located at the heart of the destination city of Ocean City, including 3 "Districts" with rapid population growth, owning "huge" scale works, utilities, and parks, Mega Grand World Hanoi easily connects to the major utilities of Ocean City such as Royal Wave Park, Paradise Bay, Kinh Do of Light Square, Vincom Mega Mall. In the coming time, the investor will also bring exciting VinWonders adventure games such as Magic Bike, Sky Drop... Thanks to its prime location, visitors will fully enjoy the feeling of "one step touching thousands of unique experiences" when coming to Mega Grand World Hanoi.
Located on both sides of the Eastern Ring Road 3.5 of Hanoi, Mega Grand World Hanoi is conveniently connected to the city center and neighboring provinces such as Bac Ninh, Bac Giang, Hung Yen, Hai Duong, Hai Phong. From here, visitors can also easily travel to Noi Bai International Airport in just about 30 minutes.
Vinhomes will increase the number of free VinBus routes, going from many points in the center of Hanoi and the northern provinces to Mega Grand World Hanoi with a frequency of 10 minutes/trip, serving 24/7. This creates a huge source of tourists coming to shop - entertain - enjoy every day, thereby turning real estate here into a "golden goose" for investors.
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