In early 2021, KDI Holdings Group announced a strategic cooperation with Melía Hotels International, a hotel management and operation group, at the Vega City Nha Trang beachfront resort complex. After the Vega Continental Shopping Plaza and Gran Melía Nha Trang mansion come into operation in 2023, Melía Nha Trang will be inaugurated at the end of 2024 and become a 5-star international hotel in Nha Trang, contributing to promoting this place to become an international crossroads, a leading attractive destination on the Vietnam tourism map.
Vega City Nha Trang - "landing point" of the world's leading hotel brands
In recent years, the land fund in the central area of Tran Phu - Nha Trang has gradually become scarce, North Nha Trang has become a new destination for the "smokeless industry", with the goal of developing new international-class resort urban areas, attracting a large number of visitors with strong purchasing power. The presence of a series of 5-6 star resort brands such as Accor Hotels, Rosewood, New World, Gran Melía Hotels & Resorts, Melía Hotels & Resorts... at Vega City Nha Trang has contributed to turning this place into an "international crossroads" of Khanh Hoa province, initially becoming a Southeast Asian-scale commercial and tourist city.
In early 2021, the world's leading hotel group Melía Hotels International announced its cooperation with KDI Holdings Group - the real estate developer behind the large-scale resort complex project in Khanh Hoa province Vega City Nha Trang, adding Gran Melía Nha Trang and Melía Nha Trang to the system of hotels and resorts managed by the group in Vietnam. The international 5-star hotel apartment building - Melía Nha Trang is expected to be launched in the market in 2023.
Melía Hotels & Resorts is the most recognizable brand in the Melía Hotels International brand ecosystem with 65 years of history. In Vietnam, Melía Hotels & Resorts owns a large number of rooms with more than 7,000 rooms and the occupancy rate is always at the top.
The appearance of the Melia Nha Trang hotel is the first step in the plan to add more than 2,000 luxury hotel rooms by investor KDI Holdings in the North Nha Trang area. The enterprise has the ambition to turn Melia Nha Trang into the top 5-star luxury hotel in Khanh Hoa province, turning Vega City Nha Trang into a new high-class tourist destination in the future of the province.
Ms. Nancy Ning - Director of External Relations, Melía Hotels International Group - shared: "With the signing of Gran Melía Nha Trang and Melía Nha Trang, we are delighted to have two more products under the Melía Hotels International brand in Vietnam, expanding the group's operational footprint to 15 different hotels and resorts across Vietnam".
New dawn of "recovery era" of Khanh Hoa tourism industry
Entering the second year of the "recovery era" and redevelopment of the post-Covid-19 tourism industry, Khanh Hoa province is expected to welcome 4 million visitors in 2023. The report of Khanh Hoa Department of Tourism showed many positive signs in the first quarter of the year, when in just 3 days of the New Year holiday, the total number of visitors to Khanh Hoa for sightseeing and relaxation reached 355,200, with an average room occupancy rate of over 63%, especially focusing on the 4-5 star hotel segment in the central area of Nha Trang city.
According to CBRE research, the supply of 4-5 star hotels in Khanh Hoa in 2021-2022 has increased by 4,000 rooms, bringing the total number of rooms in this segment to 25,000 rooms, accounting for 50% of the total number of rooms in the province. However, this number is not enough to meet Khanh Hoa province's long-term goal of returning to the 7.2 million tourist arrivals mark with 50% of international visitors from 2019.
Compared to other tourist cities in Vietnam, Nha Trang - Khanh Hoa always has a high proportion of international visitors and an outstandingly high average spending level. In Nha Trang, international 5-star hotel brands such as Intercontinental, Sheraton, Amiana, Evason Mandara... also always have good occupancy rates.
A representative of the Khanh Hoa Provincial Department of Tourism said that in 2023, the provincial tourism industry will implement many tourism promotion and advertising programs, especially quickly restoring the international tourist market. This requires strong improvements in facilities, planning, and overcoming weaknesses such as not really diverse products and services, a shortage of high-end international standard 5-6 star services, and entertainment areas that meet the diverse needs of customers. The presence of international brands such as Melía Nha Trang is considered by observers as a boost to promote the tourism position of Nha Trang in general, North Nha Trang in particular, and gradually complete high-end items in the Vega City Nha Trang project complex.
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