LIXCO was honored as Vietnam National Brand 2024

LIX Detergent Joint Stock Company (LIXCO) is one of 190 enterprises in many industries honored in the framework of the "Vietnam National Brand Product Announcement Ceremony" recently held in Hanoi , with products: LIX detergent powder, laundry detergent, fabric softener; LIX dishwashing liquid; LIX cleaning solution.

The National Brand Program (NBS) is organized to promote the national image and national brand by supporting businesses to develop brands of Vietnamese products, goods and services, enhancing the position and added value in each industry and sector of the economy as we increasingly actively integrate into the international economy and participate deeply in the value chain of the global economy.

This is a unique national certification organized by the Vietnamese Government, assigned to the Ministry of Industry and Trade to conduct an assessment every 2 years. The program aims to recognize and honor domestic brands that are leading in the industry and share and pursue the values ​​that the country is aiming for in the current period: quality - innovation, creativity - pioneering capacity. With the theme of the Ceremony to Announce Products that Achieve Vietnam National Brand in 2024 "Strengthening the Green Era", the Program wants to convey a message about the combination of economic development and sustainable development. On the journey to elevate Vietnamese brands to "stand shoulder to shoulder with the world's powers", the National Brand Program not only represents the quality and reputation of Vietnamese enterprises but also marks a strong commitment to the goal of green development. For the second consecutive time, LIX Detergent Joint Stock Company was honored to receive the National Quality Certificate (first time in 2022) with certified product brands including: LIX laundry detergent, laundry detergent, fabric softener; LIX dishwashing liquid; LIX cleaning solution... is a recognition of the LIX brand's tireless efforts over the past 50 years to serve and care for Vietnamese families.

Mr. Cao Thanh Tin - General Director of LIXCO received the Vietnam National Brand 2024 logo

Sharing after receiving the certificate and the National Brand logo at the Announcement Ceremony, Mr. Cao Thanh Tin - General Director of LIXCO said that the National Brand is one of the prestigious awards in Vietnam, achieving this award is a testament to the recognition of brand reputation, product quality... of Vietnamese enterprises in general and LIXCO in particular. Therefore, receiving this award for the second consecutive time is an honor and also a testament to the trust and confidence of consumers in LIX products.

“To continue to maintain our position in the industry with the motto of taking care of Vietnamese families, we have been focusing on investing heavily in technology and modern equipment to automate stages in the production line, in order to improve productivity and reduce product costs. At the same time, we continue to focus on training high-quality human resources with good expertise and ethics to maintain the culture of the business to continue to develop in the future,” said General Director Cao Thanh Tin.

Some LIX products certified as National Brand 2024

With continuous efforts, in 2023, LIXCO's total revenue reached VND 2,801 billion, reaching 95% of the plan approved by the General Meeting of Shareholders. Pre-tax profit reached VND 246 billion, completing 109% of the plan approved by the General Meeting of Shareholders. This result helped LIXCO basically complete the plan on net revenue target and exceed the plan on pre-tax profit target approved by the 2023 Annual General Meeting of Shareholders. In 2024, LIXCO will continue to achieve sustainable development goals through specific orientations such as developing new product lines to meet the diverse needs of customers, contributing to the overall success of the enterprise in the face of market fluctuations and challenges.

Tienphong.vn

Source: https://tienphong.vn/lixco-duoc-vinh-danh-thuong-hieu-quoc-gia-viet-nam-2024-post1689092.tpo