New breeze of Vietnamese music market
After attracting attention on the show Anh trai vu ngan cong gai, Cuong Seven and (S)Trong Trong Hieu surprised everyone when they decided to form the music group Sx7. The two artists just had an explosive performance on the final night of Chi dep dap gio, and were highly appreciated for their ability to "handle" many music genres and good dancing ability.
VibeQueens group with 2 singers Luu Huong Giang and Phuong Vy
Previously, Jun Pham, ST Son Thach, Kay Tran, Bui Cong Nam, BB Tran also announced the establishment of BOF, and released the MV Tet Dinh Noc. With this commemorative music product, the 5 members showed their investment not only in music but also in image. According to the revelation, BOF was inspired by the journey of building inner strength to help artists shine in the hearts of fans.
After the reality shows, many music groups were formed, taking advantage of the heat of the game show to continue to combine and perform for the audience. After Anh trai "say hi", fans also witnessed the birth of Mopius, consisting of 4 members Jsol, Quang Hung MasterD, Duong Domic and Hurrykng. Possessing good performance skills and a large fan base, the gathering of these 4 young faces promises to bring many surprises in the near future.
In the female artist segment, Lunas is a group that has attracted attention after the first season of the show Chi dep dap gio roe song. With 5 members including Trang Phap, Huyen Baby, Ninh Duong Lan Ngoc, Diep Lam Anh, Khong Tu Quynh, the group is considered to have an even lineup and good performing skills. This is proven through music products such as Moonlight, Hoa xuong cactus...
Similarly, the first season of the show Chi dep dap gio xu song also "brought together" Luu Huong Giang and Phuong Vy to form the group VibeQueens. The singer duo debuted Chi em minh on TV, showing a clear breakthrough after the reality show. Through their collaboration, VibeQueens hopes to create unconventional, unlimited creations to reach the highest level of freedom for an artist.
The formation of a series of music groups after the "game show fever" has brought a new breeze to the Vietnamese entertainment market. However, besides the support from the audience, there are also many people who are skeptical about the "longevity" of these music groups when they have to face some difficulties during their operation.
Advantages come with challenges
It is undeniable that maintaining the appeal after the reality show is a big challenge for artists. Some choose to release new products, some choose to participate in another game show... Trying their hand at being a member of a music group is also a direction chosen by many Vietnamese stars besides developing their own careers. However, this is also considered a bold decision because developing a music group model in Vietnam is not simple.
The music group Sx7 is a collaboration of (S)Trong and Cuong Seven.
In fact, each member of the group has their own career, so prioritizing time for the group's overall development is a big challenge. Not to mention, the story of harmonizing each person's musical personality is also a problem that each group needs to find a solution to.
Sharing about the collaboration with Trong Hieu, singer Cuong Seven said: "When working together, we have to respect each other. There are times when we have to sit down to discuss the performance and give our opinions to implement it."
Building a band is not simply a matter of gathering a few members to make music and perform shows. Instead, they need to calculate the direction of development, carry out joint projects to meet the expectations of the audience. The attraction of a game show brings a lot of attention to the artists, but it also comes with pressure. Not to mention, when the market has many new faces, the story of competition is also something to pay attention to.
Singer Luu Huong Giang said: "In the competition, there is a lot of pressure forcing us to compete. But here, no one gives us pressure except ourselves. Typically, Phuong Vy and I have to be self-reliant, go our own way so that the audience does not feel disappointed."
One problem that arises for music groups when gathering artists who are loved by the audience is the story of the salary. After the game shows, it is very difficult to invite an artist to perform because the salary is quite high. Therefore, adjusting the salary to invite a whole music group gathering "hot" faces is something that the organizing units are hesitant about.
Discussing this story, show producer Quang Cuong said that the music groups formed today are mostly famous artists, so "if you pay the right market price, it will be a lot of money". Meanwhile, Cuong Seven frankly shared: "That's why we chose a group of 2 people. The cost of performing for me and Trong Hieu is the same. If everyone invites the group to perform, the cost is no different from inviting me and Hieu to participate in the same program. We will have common songs and separate performances. With the current music groups, your influence in the market is very large, so if the organizer or brand feels it is appropriate, they can invite you".
Besides the challenges they face, a group formed after a reality show also has many advantages in terms of appeal, synergy when working together, and influence in the entertainment market... Recently, the fact that audiences are willing to spend millions of dong to enjoy concerts is a good sign. Therefore, considering the direction and creating quality products is necessary for a group to maintain the interest of the audience after the "game show fever".
Source: https://thanhnien.vn/lap-nhom-nhac-sau-con-sot-gameshow-185250206225413578.htm
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