In the first days of the new year, many international tourists coming to Hoi An city, Quang Nam province, choose to take a tour to Tra Que vegetable village in Cam Ha commune to visit and experience. This traditional vegetable growing village was formed more than 400 years ago. Coming here, tourists have the opportunity to admire the lush, long rows of green vegetables and cycle around to enjoy the cool atmosphere on the vegetable field of more than 18 hectares.
Mr. Michel and his wife, tourists from France, were extremely excited to experience being farmers for the first time. Mr. Michel and the farmers in Tra Que vegetable village, Hoi An city, personally dug the soil, made beds, sowed seeds and took care of vegetables….
“We feel very excited to be with the locals here digging the land and growing vegetables. We are very happy and impressed by the peaceful scenery, the gentle and kind people. The farming methods of the farmers here are very safe and environmentally friendly,” said Mr. Michel.
In recent days, streams of people have poured into Hoi An ancient town, creating a bustling and crowded atmosphere. On the main streets of Hoi An ancient town such as Tran Phu, Bach Dang, Nguyen Thai Hoc, thousands of tourists strolled and recorded beautiful images on the first day of the new year. At the Phuc Kien Assembly Hall, many tourists came to burn incense, pray for peace, get fortune-telling at the beginning of the year, and pray for luck in the new year.
According to statistics from the Department of Culture, Sports and Tourism of Quang Nam province, during the recent Tet holiday, the total number of visitors and guests staying in Hoi An city was about 300,000, an increase of 35% over the same period in 2023. The number of tourists staying reached 45,000, an increase of 48% over the same period last year, of which international visitors reached 37,000, with room occupancy rates estimated at 60% to 65%.
Mr. Le Quoc Viet, owner of Santa Sea Villa Hoi An Hotel, said that this is a good sign for the recovery of tourism activities in Hoi An: “Santa Sea Villa Hotel and many hotels in Hoi An city have been booked by tourists in advance. We are almost fully booked during the 2024 Lunar New Year holiday. This is the first time in many years that tourists have come to visit and stay in Hoi An city so crowded. We have also received bookings for the next 3 months, these are very good signs of tourism recovery when more European tourists have arrived.”
In 2023, the tourism - service - trade industry will continue to play a leading role in the economic recovery of Hoi An city, accounting for nearly 64% of the city's total economic structure. Tourist arrivals are estimated at 4 million, double that of the same period in 2022, of which international visitors are estimated at 3 million. Total tourism revenue is estimated at nearly 4,140 billion VND, double that of the same period in 2022.
A highlight in 2023 is that Hoi An city officially became a member of the UNESCO Creative Cities Network in the field of crafts and folk arts, thereby creating a new position and brand for the city. Mr. Nguyen Van Lanh, Vice Chairman of the People's Committee of Hoi An city, Quang Nam province, expects that in 2024, the city's tourism will continue to make a breakthrough. Hoi An city strives to become a high-quality destination in the direction of green tourism, based on the foundation of preserving and promoting cultural heritage, enriching natural resources, and efforts to protect the environment:
“Promoting the potential tourism resources as well as the existing advantages of Hoi An city. It is necessary to continue to create a space that spreads from Hoi An ancient town to the countryside, craft villages, and to the sea and island areas. Sea and island tourism will help us promote and exploit the potential of a 7 km long coastline area,” emphasized the Vice Chairman of Hoi An City People's Committee.
The People's Committee of Quang Nam province has just issued a Plan to organize a stimulus program to attract tourists in 2024. Accordingly, from March 2024 with the message "Quang Nam - Green tourism destination" lasting until the end of 2024, this locality will strongly deploy stimulus packages suitable for tourist markets during the low months of Quang Nam tourism.
Source
Comment (0)