Quang Ninh, with its rich tourism resources, long-standing historical traditions, and thoughtful, scientific, and methodical tourism development policies, has been and is one of the provinces with the fastest tourism growth rate in the country, both during and after the pandemic. From the beginning of 2023 to now, while many localities across the country are still making efforts to restore the tourism industry, Quang Ninh has attracted about 6.3 million visitors. These "telling" numbers clearly demonstrate the breakthrough development of the province's tourism industry, increasingly affirming its important role in Quang Ninh's sustainable economic development strategy.
Methodical and scientific development strategy
The 13th, 14th and 15th Provincial Party Congresses, from clearly identifying challenges and opportunities, determined to develop Quang Ninh tourism into a spearhead economic sector. To realize this goal, Quang Ninh has actively transformed its development method from "brown" to "green"; Successfully implementing three strategic breakthroughs, including focusing on completing the socio-economic infrastructure system, especially strategic transport infrastructure with all types (roads, highways, airports, international passenger ports, etc.), medical infrastructure, culture, sports, trade, tourism services synchronously, modernly, interconnectedly, comprehensively... Especially Van Don International Airport, Ha Long - Cam Pha coastal route, Van Don - Mong Cai expressway, Ha Long International Passenger Port, Tuan Chau... are fundamentally calculated, not only are they the most modern transport works in Vietnam, of international standards, but also are popular tourism products, with open tourism space.
From developing transport infrastructure, the province has focused strongly on developing infrastructure serving tourism, expanding tourism space as well as diversifying synchronous, modern and attractive tourism products to create breakthrough developments with the unique "character" of Quang Ninh; building and promulgating many policies to support promotion, promotion and tourism stimulus to bring practical results.
In particular, in order for the tourism industry to "take off" again after 3 years of interruption due to the Covid-19 pandemic, in 2023, Quang Ninh immediately identified the annual working theme as "Improving the efficiency of investment attraction and people's quality of life", striving to attract 15 million tourists to Quang Ninh. To achieve this goal, the province has synchronously and drastically implemented solutions to promote tourism and service development; maximized the new advantages from the strategic transport system that has come into operation; promoted the attraction of spiritual and cultural tourism right from the first month of the year; promoted linkages with domestic localities to support, promote advantages, and exploit resources reasonably for tourism development; signed cooperation agreements with many provinces and cities to build inter-regional tourism products.
To recover the international tourist market, Quang Ninh also plans to welcome international tourists, especially Chinese tourists when the Covid-19 epidemic is under control; develop plans to handle situations promptly, increase the application of information technology to effectively carry out disease control work and facilitate visitors when coming to Quang Ninh. In addition, pay attention to thoroughly solving problems of environmental pollution, social evils, insecurity and safety; improve the quality of tourism services, and improve the tourism business environment.
Creating and innovating tourism products is the solution to the problem of developing tourism in Quang Ninh. To achieve the goal of welcoming 15 million visitors with revenue of about 32,400 billion VND in 2023, the province promotes the development of diverse, unique and highly competitive tourism products and services, especially high-end resort tourism products, tourism products, night services, onshore and in Ha Long Bay, Bai Tu Long Bay... to attract domestic and foreign tourists.
Since the beginning of the year, Quang Ninh province has put into operation many new tourism products such as night cruise street, Bai Tho mountain tour, music listening service on Ha Long Bay; experience products at Nhat Vuong farm and Love valley in Mong Cai city; 2 new sea tourism products on Bai Tu Long Bay in Van Don district... Most recently, the Ha Long - Cam Pha coastal road with 6 lanes - a high-quality tourism product of the province has been officially completed and put into service for people and tourists.
In the coming time, it is expected that many new tourism products will be exploited in the province this year to create richness, diversity of products, and attract tourists. Typical products include night street products, walking streets; sports activities, entertainment and sailing on the bay; exhibition areas introducing geological - geomorphological values, biodiversity at Dau Go cave; rest stops, services, sightseeing combined with buying and selling seafood, introducing products at Cap Tao lagoon; Ha Long Bay check-in point associated with the heritage symbol at Dau Go cave lookout bridge in Ha Long city. Vietnamese - Chinese culinary tourism products; eco-tourism; Po Hen highland market in Mong Cai city. Van Don orange season week; walking routes in Minh Chau and Quan Lan communes in Van Don district...
Co To also plans to launch diving tourism products at Thanh Lan, camping on Ba Chau beach, on Thanh Lan island and visiting islands near the shore. In the eastern districts, there are entertainment and resort tourism products at Cai Chien island (Hai Ha); eco-tourism and resort products at Da Dung island (Dam Ha); experiential products associated with Ba Che river and historical, cultural and spiritual relics, unique cultural features of the Dao Ba Che people (Ba Che); experiential sea tourism products at Binh Minh village, Hai Lang commune and community tourism products at Dong Dinh village, Phong Du commune (Tien Yen district); eco-tourism products for cloud hunting on Cao Ly mountain top with activities such as camping, free climbing, taking photos and hunting clouds (Binh Lieu)...
Assessing the province's tourism approach, Comrade Nguyen Van Hung, Member of the Party Central Committee, Minister of Culture, Sports and Tourism, shared: The development path of Quang Ninh tourism is scientific and methodical, from planning to issuing Resolutions and action programs on developing tourism into a spearhead economic sector. Quang Ninh today has taken on a completely new look thanks to strategic changes. These achievements do not come naturally, they are the result of continuous efforts and attempts over a long period of time. Quang Ninh has struggled to find answers to two big questions: What to do to attract tourists to Quang Ninh? And why do tourists come to Quang Ninh? Thanks to this approach, Quang Ninh tourism has developed strongly and become one of the important tourism locomotives of the country.
With a large number of new tourism products being put into operation simultaneously, along with convenient and synchronous transportation infrastructure by sea and air, and the drastic directions of the province in recent times to have a safe tourism environment, there have been breakthroughs in the number of tourists coming to the province, continuing to firmly consolidate the Quang Ninh tourism brand "Safe - Friendly - Hospitable".
" Explode" during the holiday season
Synchronous transport and tourism infrastructure has shortened the distance, bringing unforgettable impressions to tourists. During the recent April 30 - May 1 holiday, Ms. Ngo Lan Huong's family (Hai Phong) had a memorable experience when traveling from Hai Phong to Mong Cai for the first time in just 2 hours. She shared: We were very surprised because we could reach Mong Cai city so quickly. The road was invested in and built very airy, the scenery on both sides of the road was very beautiful. Although we did not have a plan in advance, we decided to stay in Mong Cai for a day to visit and shop. Then, we were still in time to return to Ha Long the next day to attend the Ha Long Carnival. We chose the Ha Long - Cam Pha coastal route with 6 lanes to travel and sightsee. My family and I are really satisfied with the transport infrastructure of Quang Ninh. We will definitely have many trips to Quang Ninh with friends this coming summer.
Ms. Lan Huong's sharing is also the impression of many tourists when coming to Quang Ninh. The synchronous traffic infrastructure helps people and tourists not feel tired after a long journey, on the contrary, it is an opportunity to visit, sightsee and admire the local landscapes. Perhaps that is why, during this year's holiday, Ha Long, Quang Ninh is one of the 10 most searched destinations on the online travel site Booking.com. The number of visitors during the 5-day holiday (from April 29 to May 3) to tourist areas and spots in the province is estimated to reach nearly 700,000. 4-5 star hotel room occupancy rate reached 80%, other accommodation facilities were estimated at 65%. Cruise ships taking tourists to visit and stay in Ha Long Bay were always fully booked.
Mr. Dao Minh Khai, owner of Lacasta, shared: Before the holiday, the number of passengers booking the ships was quite modest, even less than the same period last year. However, starting from April 30, the number of passengers booking the ships skyrocketed, with the ships having to run an average of two trips per day to meet the needs of tourists. We are very excited to see so many tourists returning after a long period of being affected by the Covid-19 epidemic. Hopefully, this summer the number of passengers will continue to be maintained and increase.
Not only that, the newly launched tourism products have initially brought about encouraging results, creating momentum for development in the coming time. One can mention the Cruise Night Street with a system of restaurant ships on Ha Long Bay with large, systematic investment, high-class service quality, bringing new and unique experiences to tourists. The booking rate during the 4-day holiday always reaches 70-90%.
During this year's holiday, most tourists tend to choose 5-star hotels and resorts. With a scale of 1,654 tourist accommodation establishments with 33,593 rooms classified (including 108 3-5 star hotels with 13,016 rooms), it has brought classy and valuable experiences to tourists. According to Mr. David A. Hill, General Manager of Best Western Premier Sapphire Ha Long Hotel: Currently, the hotel has a total capacity of more than 1,000 rooms with the advantage of being located in a prime location, with a panoramic view of the World Natural Heritage Ha Long Bay combined with other convenient services such as indoor and outdoor swimming pools, gym, spa services, buffet meals, BBQ parties... bringing the most complete and best experience to tourists. To better serve the peak tourist season, the hotel upgraded all infrastructure, invested in new equipment, ensured professionally trained human resources, and ensured quality in the food court. Especially, the program of 30-40% discount on room rates and food service combos on weekends to stimulate demand and attract tourists.
During the 5-day holiday, the roads leading to Ha Long, Quang Ninh were always packed with visitors. The roads to tourist areas, attractions, beaches, and restaurants were crowded with tourists. In particular, the highlight event was the Ha Long Carnival 2023 program with the theme "Ha Long Dance - Harmony of Five Continents" which attracted about 23,000 people and tourists, creating an explosion, affirming the attraction of Quang Ninh tourism industry.
Along with the capital Ha Long, a series of cultural, artistic, sports and tourism programs have been organized throughout the province, creating a colorful, jubilant and vibrant picture. From the Cultural - Sports Festival of ethnic groups in Binh Lieu district, the 2023 Soong Co Festival with strong identity in Binh Lieu district to the art programs "Mong Cai - Imprint of the Fatherland's headland", or immersing yourself in the unique and impressive culinary festival in Van Don. In particular, localities with strengths in sea and islands such as Co To and Van Don attract thousands of tourists.
This year, the number of visitors to Quang Ninh has become more vibrant when expanding the southern market with the Quang Ninh - Can Tho route. The flight occupancy rate during this time is always 70-80%. For tourists in the river region Can Tho, traveling to Quang Ninh by air is an extremely memorable experience. Ms. Ngo Nguyen Hong Loan, a tourist from Can Tho, said: In the past, I wanted to go to Quang Ninh many times but the many stops made me hesitate. When I knew about this new flight route, I immediately booked a ticket. It was great to be in Quang Ninh in just 2 hours, even faster than going to Ho Chi Minh City by road. Surely, I will return to Quang Ninh many more times with my family and friends to explore more of this land.
To continue to maintain the impressive growth momentum of tourism this summer and in the coming time, the province will continue to improve the infrastructure, synchronous and modern technical facilities for tourism, with diverse, unique, professional and high-quality tourism products. The focus is on attracting investment, developing diverse and unique tourism products with high competitiveness, especially high-end resort tourism products associated with promoting the value of nature, people, culture of Quang Ninh, heritage, world natural wonders of Ha Long Bay, Bai Tu Long Bay and the province's sea and island areas, maximizing the new advantages from the strategic transport system that has come into operation, increasing spending and tourism revenue. Along with that, focusing on promoting stimulus activities, strongly recovering domestic and domestic tourism activities; taking advantage of every opportunity to recover the international market. From there, adapt safely, develop rapidly, and make Quang Ninh a prestigious destination with a competitive position in the region and internationally.
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