Poet Nguyen Quang Thieu - Chairman of the Vietnam Writers Association - when discussing businessmen and the story of culture, commented: " Only culture can help people touch happiness and true values of life. A nation that can both develop its economy and ensure and preserve its culture, I consider it a happy nation ." Discussing further, he said that the greatest culture of a businessman is not simply the behavioral culture of a specific person, but more than that, it is the way they behave to create a business environment. People become meaningful, the power of money finds its true value when it contains kindness and cultural reserves.
Building corporate culture is essential in the new era.
The “perfect identity” of a strong brand
Each entrepreneur, with his or her own vision and strategy, will build a corporate culture that contains its own ideological values and codes of conduct. This is the core foundation that drives the business to develop and go in the right direction.
One of the great successes that the “technology giant” Google has built is its corporate culture. Google values diversity and tolerance, with the goal of creating a comfortable, fair working environment that respects differences in race, gender, religion and culture. These core values have helped Google attract and retain talent, creating unity in the organization to achieve the milestones it has today.
Van Phu - Invest's logo contains many meanings.
Another famous brand in Asia that has made an impressive transformation is Samsung. More than 20 years ago, Samsung was just a manufacturer of customized electronic devices. However, they have now become a multinational corporation that owns many famous brands and subsidiaries around the world. When asked about their success, this company shared that Samsung's corporate culture is the solid foundation that has helped the company rise and develop spectacularly.
It can be affirmed that corporate culture is the most perfect “identity” that creates the value of a brand in the market. It is the internal strength that helps businesses overcome the “turbulence” in a world with many variables like today.
Converting religion into life creates culture
In the history of building and defending the country of our people, Buddhism has made important contributions to the formation of Vietnamese ideology and culture. With national pride and self-respect, Van Phu - Invest, one of the leading real estate developers in Vietnam, has chosen Buddhist philosophy to build corporate culture. Realizing the aspiration to build Vietnamese stature based on the endogenous strength of Vietnamese cultural identity and people.
Buddha Yoga classes help improve physical and mental health
During the past 20 years, Van Phu - Invest has reaped the "sweet fruit" from its management orientation, creating motivation with love, respect and inheriting and promoting traditional spiritual and cultural values. "Looking at the present life to know the past/ Looking at the present work to know the future", the words appearing in the main lobby of Van Phu - Invest's office are like a message to shine into the consciousness of each person, to persistently practice looking deeply to live fully with the best things inside oneself, wisdom and awareness.
Even the logo of this company contains many qualities of Buddhism. The logo has 3 horizontal lines connecting to form a heart, representing many elements that the company wants to convey. One of them is the meaning of three qualities or the culture of the people here: "Sacrifice", "Patience" and "Diligence".
“Carrying the Bodhisattva’s thoughts through life”, contemplating from the journey of meditation to deeply feel the existence, Chairman To Nhu Toan of Van Phu - Invest has had talks about Buddhist philosophy with his staff. For him, Buddhism is wisdom, practicing is not something too far away but it is the way we think thoroughly about everything, slow down a beat, control our anger to make wise decisions, speak correctly, avoid hurting others and create a more caring “society”.
Van Phu - Invest leaders often have discussions with staff about the philosophy of Buddhism.
Taking “Heart” and “Mind” as the core for development, Van Phu - Invest builds a humane environment and creates conditions for employees to practice, maximize creativity, be ready to accept new things and constantly change and improve every day.
Besides the busy and bustling work, Van Phu people also go to meditation classes, Buddha yoga... organized outside of working hours, which are a place of refuge, helping them improve their physical health and create mental resistance.
The circle of energy, where every individual effort is resonated and multiplied, will create a nurturing circle, creating a special genetic code called VPI. Van Phu people receive and absorb the good philosophies of Buddhism, cultivate themselves through the work and environment they come into contact with every day so that "Religion enters Life" and "Life enters Religion". They are a class of dedicated and compassionate people, who know how to apply intelligence to create valuable products for the community. From within their consciousness, before putting pen to paper to design a drawing or build a project, they seek the law of natural harmony and goodness. Peace and happiness are not far away but lie in every moment of the present, in the smiles that VPI people give each other every day, in the aspiration and belief in working together to create a better, more compassionate, and more peaceful life. And each person doing their best work is the path to the Way.
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