'Arrangement' of year-end promotions 2025: Imported Christmas trees at preferential price of 99,000 VND/set, capital city consumers 'hunt'

At the end of the year, when big retailers rush to launch "huge" promotional programs to stimulate year-end consumption, many consumers hunt for imported pine trees to decorate their homes for Christmas.

At this time, when Christmas (the evening of December 24-25) is about 10 days away, the Christmas decoration market is very bustling. Typically, the Christmas tree product. This year, in addition to the Christmas tree product,   While fake Christmas trees made of paper, plastic and zinc are kept in cardboard boxes and sold year after year, real Christmas trees are attracting special attention from consumers. On December 14, a survey by reporters showed that fresh Christmas trees (real Christmas trees) imported from China and European countries are in high demand, with preferential prices starting at VND99,000/set.

At the clean food and ornamental plant store of Ms. Luong Thi Thom (in Duong Noi Urban Area, Ha Dong), real pine trees are sold for 99,000 VND/set. Photo: Bao Loan

Ms. Luong Thi Thom (39 years old) - owner of Eco Farm clean food and ornamental plant store in Duong Noi urban area, Ha Dong district, Hanoi   said, the reason why real pine trees are sought after by consumers is because when decorated in the family space, real pine trees can filter the air, create a fresh environment and the gentle scent of pine can create comfort for the homeowner. Also according to Ms. Thom, this year, on the market there are many types of pine trees imported from China, Denmark, France, Russia... Depending on the size and height of each tree, the price is different. Moreover, pine trees imported from China are the cheapest, with each set from 50 - 60cm long will have a preferential price of 99,000 VND/set or more. With products imported from other countries, the price is very expensive, from 2 million VND to 30 million VND, depending on the type.

According to Ms. Luong Thi Thom, when buying pine, customers just need to put the pine branches in a foam block to retain water, the pine leaves and branches will be fresh again. Photo: Bao Loan

"It depends on the customer's need to create a large or small pine tree. If the customer likes a large pine tree with thick foliage, they will need 2 sets of pine trees and the price for 2 sets is 198,000 VND. I apply this preferential price, consumers will not hesitate too much when "paying"", said Ms. Thom. According to Ms. Thom, pine trees imported from China are cheap, suitable for the budget of Vietnamese consumers, so pine trees imported from China are the easiest to sell compared to products imported from European countries. Ms. Nguyen Thi Hang - 35 years old, owner of a bonsai shop in Ho Tung Mau (Bac Tu Liem, Hanoi) said that at this time, although the demand for Christmas decoration is increasing, leading to the excitement of the real - fake pine tree market, the consumer trend is still towards real products because of their beauty and characteristic fragrance.

At the end of the year, when big retailers rush to launch "huge" promotional programs to stimulate year-end consumption, many consumers hunt for imported pine trees to decorate their homes for Christmas. Photo: Bao Loan

However, Ms. Hang said that the business of natural pine trees also faces many difficulties, such as transportation, preservation, distribution, etc. The reason why pine trees imported from European countries have high prices is also because of the above factors.

"Transporting real pine trees from Europe to Vietnam will cost a lot, not to mention the weather and climate in Vietnam is hot and humid. In addition, there are strict regulations on plant quarantine, complicated import procedures... so just a small mistake in the transportation and preservation process, the real pine tree can wither and be damaged, the trader can lose both "lead and net", Ms. Hang said. Sharing more about imported pine trees, Ms. Hang said, the selling price of this type ranges from 900,000 VND/tree with a height of about 80cm (not including shipping costs). In addition to imported pine trees, other real tree products such as pine trees and fresh pine branches are also popular. Fresh pine branches cost from 120,000 - 150,000 VND for two branches. Undecorated pine trees cost from 150,000 - 300,000 VND for trees 50 - 80 cm high. If it is A simply decorated tree will cost from 200,000 to 500,000 VND. With many outstanding advantages, fresh pine trees bring natural beauty, luxury and a warmer Christmas atmosphere than fake pine trees. In addition, fresh pine trees can keep their green color for a long time if properly cared for. Therefore, it is understandable that consumers tend to buy real pine trees to be closer to nature. Owning a real pine tree not only highlights the festive space but also brings a different experience, helping families bond more and appreciate the meaning of the Christmas season. Source: https://suckhoedoisong.vn/dan-tran-khuyen-mai-cuoi-nam-2025-cay-thong-noel-nhap-khau-gia-uu-dai-99000-dong-set-nguoi-tieu-dung-thu-do-san-lung-169241214203905631.htm