At the forum "Innovation and improvement of the effectiveness of propaganda work for Party Congresses at all levels" organized by three press agencies: Hanoi Moi, Thua Thien Hue and Saigon Giai Phong, the leader of the Press Department (Ministry of Information and Communications) informed that from the beginning of the year to September 20, there were about 16,000 articles promoting Party Congresses at all levels, of which Saigon Giai Phong Newspaper was one of the agencies with the largest amount of news and articles.
Ms. Mai Huong Giang, Deputy Director of the Press Department (Ministry of Information and Communications) informed that with the above amount of propaganda news and articles, on average, there are about 60 news and articles/day related to propaganda about the Party Congress. Through analysis and measurement of specific news and articles in Saigon Giai Phong Newspaper during the above period, there were 134 news and articles; the spread level was 582 (printed newspapers, electronic newspapers, social networks), Thua Thien Hue Newspaper 46 news and articles; Nghe An Newspaper more than 200 news and articles... showing that the role of local Party newspapers is very large, fulfilling their role well.
Discussing the spread of information not only on electronic publications, but especially on cyberspace according to the current trend, comrade Mai Huong Giang commented that press agencies have been taking quite strong steps in digital transformation. In 2023, for the first time, the Ministry of Information and Communications announced the digital transformation rankings of press agencies. In particular, the top 5 press agencies leading the local press sector include Saigon Giai Phong, Hanoi Moi, Nghe An, Khanh Hoa and Nguoi Lao Dong newspapers.
Currently, Sai Gon Giai Phong and Ha Noi Moi newspapers have full information pages on social networks Facebook, Youtube, Tiktok with a large number of followers. “Previously, readers often went to Facebook to read news, but now they have switched to the Tiktok platform, I myself often go to Tiktok. I also follow Sai Gon Giai Phong Newspaper on other platforms, on Facebook I have a blue tick and also have many followers on other platforms such as Youtube, Tiktok with millions of likes. We are the management agency so we often go to the social network platform Sai Gon Giai Phong Newspaper to see what the newspaper is promoting related to the Party Congresses at all levels, it really spreads very quickly and has a lot of information”, Ms. Giang said.
Through a survey conducted online in collaboration with Google, the Press Department found that the role of reporters and local press agencies is very important, and local news is of particular interest to the people. Therefore, local Party newspapers always have strengths, not only in propagating the Party Congress.
At the forum, journalist Ho Quang Loi, former Head of the Hanoi Party Committee's Propaganda Department, former Permanent Vice President of the Vietnam Journalists Association, Vice President of the Vietnam Digital Communications Association, shared that press agencies need to evaluate the 5-year implementation of the Party Congress resolutions at all levels, clarifying lessons learned. In the Party Congresses at all levels for the 2025-2030 term, it is necessary to identify key content, key points, and breakthroughs, thereby organizing the implementation of press products that are accurate, accurate, and fast.
Journalist Ho Quang Loi also commented that in order to effectively promote Party Congresses at all levels, press agencies need to create forums within the Party and among the people in localities with a relaxed, democratic, and constructive spirit.
“I hope that press agencies will launch political activities in their newspapers, from print, television, radio and digital platforms, to gather the intelligence of the entire Party and the entire people; gather the thoughts and aspirations of the people to create trust and great spiritual motivation. The method of propaganda in press works should follow the spirit of “content is king, form is queen”. When innovating in propaganda methods, newsrooms need to focus on using new technologies. This is an opportunity for us to carry out digital transformation more strongly,” commented journalist Ho Quang Loi.
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Source: https://www.sggp.org.vn/cuc-bao-chi-nen-tang-mang-xa-hoi-bao-sai-gon-giai-phong-co-hang-trieu-luot-thich-post761158.html
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