Coca-Cola held a New Year's Eve Festival at Nguyen Hue - Le Loi Square (District 1, Ho Chi Minh City) on January 11-12, 2025, officially setting a record for the most New Year's wishes sent through food in Vietnam and the world on social media platforms.
Coca-Cola held a New Year's Eve Festival at Nguyen Hue - Le Loi Square (District 1, Ho Chi Minh City) on January 11-12, 2025, officially setting a record for the most New Year's wishes sent through food in Vietnam and the world on social media platforms.
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| Record number of New Year wishes through food sent the most in Vietnam and the world on social networking platforms |
This is also the first time that this brand has brought a special fireworks display to welcome the New Year. The series of activities is the focus of the Campaign "Exchanging thoughts, connecting wonderful Tet", with the goal of evoking love, opening hearts to share so that every moment of Tet is filled with joy and happiness.
With the above message, Coca-Cola has turned traditional cuisine into a bridge, eliminating distances, calling on people to send unique Tet wishes on online platforms. From December 20, 2024 to January 5, 2025, a total of 68,686 wishes were sent via platforms, reviving the spirit of connection during the traditional Tet holiday, demonstrating Coca-Cola's commitment to creating magical Tet moments.
In addition to announcing the record, Coca-Cola's New Year's Eve Festival also brought a vibrant Tet atmosphere with a brilliant fireworks display, bursting with color and sound, touching the hearts of thousands of attendees with unforgettable experiences. The activity is also Coca-Cola's message to Vietnamese consumers, thereby igniting the Tet atmosphere, bringing joy and hope to start the new year with excitement.
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| Coca-Cola brings a special fireworks display to welcome the new year |
This year, in particular, the Food Truck Festival in Ho Chi Minh City and Hanoi is one of the highlights. The food trucks are dressed in bright red from Coca-Cola’s special Tet packaging design, along with the familiar Golden Swallow symbol - an image that has been associated with the brand every Tet for 3 decades.
Not only attracting attention, the activity also brings a unique culinary experience, as each car is a stop for people to gather and share warm moments at the beginning of the new year. In addition, Coca-Cola is also supporting the renovation of Tong Duy Tan Food Street with Tet decorations and entertainment activities, turning this place into a brilliant festive space to welcome visitors this Tet holiday.
Along with spreading the spirit of Tet, Coca-Cola is committed to taking practical actions for the community to create a warm Tet for Vietnamese families. Accordingly, the "Zero-VND Tet Market" program for the third consecutive year in cooperation with the Red Cross Society has supported more than 5.4 billion VND for more than 6,500 households in Hanoi, Ho Chi Minh City, Da Nang, Long An, and Hue. Each household will receive a voucher worth 600,000 VND to buy necessities for a more complete Tet meal. Contributing to this meaningful sharing journey, the Coca-Cola Foundation also supported more than 3.7 billion VND in cash for people affected by storm Yagi in Phu Tho and Lao Cai, helping them to overcome difficulties to welcome the new year.
Mr. Le Trung Tin, Marketing Director of Coca-Cola Vietnam shared: “Accompanying millions of Vietnamese families over the past 3 decades, Coca-Cola has always been a pioneer in creative campaigns, aiming to spread traditional and modern Tet values to every home, along with activities that bring practical values to the community. Through the Tet 2025 campaign with activities that are widely responded to by consumers, as evidenced by the world record that has just been set, Coca-Cola has become a bridge for giving thoughts, bringing a magical Tet season to every home.”
Source: https://baodautu.vn/coca-cola-khoi-dong-le-hoi-chao-don-nam-moi-2025-d242150.html
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