With the difficult-to-copy “resort living” touchpoint, Mr. Do Chi Hieu and VinaLiving have created successes with the journey of “side by side” with customers as well as constantly transforming and creating outstanding versions in resort and housing real estate projects.
Businessman Do Chi Hieu, General Director of VinaLiving: Different development strategy creates a mark
With the difficult-to-copy “resort living” touchpoint, Mr. Do Chi Hieu and VinaLiving have created successes with the journey of “side by side” with customers as well as constantly transforming and creating outstanding versions in resort and housing real estate projects.
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15-year journey "side by side" with customers
“What is important is not the destination, but the real values and commitments that we have realized,” Mr. Hieu emphasized many times in our conversation.
VinaLiving was established in 2010, is a real estate development brand of VinaCapital, with the motto of development from difference. After 15 years of operation, VinaLiving does not consider itself a strong project investor, but only claims to have been and is "side by side", bringing outstanding investment values to customers.
Mr. Hieu shared that in 2024, VinaLiving reached the milestone of handing over nearly 2,000 high-end real estate products to customers in the "niche segment". In particular, 2024 is a year of "reversal" for VinaLiving. In the context of the real estate market with both bright and dark aspects, with the efforts of the whole team, VinaLiving has achieved many remarkable results, such as completing and putting into operation The Ocean Resort by Fusion in the Central region, and achieving important implementation milestones for upcoming projects.
Looking back on the development journey, Mr. Hieu said that implementing the strategy of expanding business in provinces and cities, VinaLiving has pioneered in building and developing many residential and resort projects with its own style and won many prestigious international awards.
“We are determined not only to be the one who brings real values, but also to be a friend who stands side by side with customers in any situation,” Mr. Hieu emphasized.
More than a decade ago, VinaLiving pioneered the exploration of the Da Nang market. At that time, this place was still a new land, not yet a "magnet" attracting large real estate projects as it is today. With a series of famous projects such as Fusion Resort & Villas Danang, Azura Danang, Hoiana Residences, The Dune Residences, The Point, The Ocean Suites, The Ocean Estates, VinaLiving has been "side by side" with customers since the very first days, accompanying and bringing strong, sustainable resonance values.
“Transformation is the keyword I chose to summarize VinaLiving’s continuous efforts over the past 15 years. The three outstanding advantages in VinaLiving’s journey of sustainable project development are pioneering - different - sustainable,” Mr. Hieu proudly said.
He explained that in terms of “pioneering”, VinaLiving is the first project developer to bring the model of beach villas and golf course villas to the Da Nang market. VinaLiving is also the first developer of the “compound” (separate, synchronized and closed residential area) in District 9 (HCMC) - The Garland, then The Nine South in Nha Be. The “difference” is that each project built by VinaLiving has its own unique features, creating a different mark and class. These pioneering steps and differences lay the foundation for a commitment to superior quality coupled with “sustainable” values.
Sustainable Development Goals
All of VinaLiving's efforts are to create high-quality products, good prices and stable profit margins for customers. VinaLiving's General Director revealed that in 2025, the Company will continue to explore new markets such as Quy Nhon (Binh Dinh), with a 236-hectare project and markets that have laid a solid foundation such as Da Nang, especially Ho Tram, after the success of Ixora Ho Tram I and II. In addition, VinaLiving will continue to develop "compound" products in satellite markets such as Ba Ria - Vung Tau and Long An to serve specialized customers.
“No matter how strongly VinaLiving develops, its unique and distinct values in upcoming projects will still be the highlight for sustainable development,” Mr. Hieu emphasized.
That is the mark of “resort living”. Over the years, Mr. Hieu and VinaLiving have consistently pursued the philosophy of “creating a resort lifestyle at home”, aiming for a creative, sophisticated design style that is in harmony with the natural landscape. VinaLiving’s products are always a combination of modern international standards and unique local values. Right from the planning stage, the company integrates resort facilities into the general system serving the community of residents.
“In terms of management and operations, we have Lodgis Hospitality Holdings - an international standard hotel and resort management brand, which is also a product of cooperation between parent company VinaCapital and Warbug Pincus Investment Fund. The cooperation between VinaLiving and Lodgis Hospitality Holdings is not simply a deal, but also a commitment to the mission of repositioning the true values of the Vietnamese resort real estate market,” Mr. Hieu shared.
VinaLiving's CEO is proud that the company has a solid foundation with its predecessor being VinaLand, the largest real estate investment fund in Vietnam, which was listed on the London Stock Exchange (UK). At the same time, the parent company VinaCapital has extensive experience in investing and developing famous 5-star hotel and resort projects such as Sofitel Legend, Metropole Hanoi, Mia Nha Trang, Hilton Hanoi Opera, Fusion Original Saigon.
Centre, Sheraton Nha Trang Hotel & Spa and many other projects. This is a solid foundation for VinaLiving to develop resort and residential real estate projects, meeting the high expectations of customers and investors.
To be successful with the new plans, Mr. Hieu said, the company has carefully prepared for strategic exploration and expansion steps, specifically preparing diverse land funds, with 3 forms, including direct land allocation from local authorities; M&A and cooperation with businesses with available land funds to contribute capital and develop the project. The cooperation with Lodgis Hospitality Holdings in the Ixora Ho Tram Project is one of the examples of the third cooperation method.
In Quy Nhon, the project that VinaLiving plans to deploy has a scale of 236 hectares, stretching along 2.7 km of beautiful pristine coastline of Nhon Hoi Economic Zone. With a strategic and potential location, this will be a complex of high-end resort villas with top-notch amenities such as golf courses, entertainment centers, cultural villages and luxury hotels/resorts operated by Hyatt. The project is suitable for customers who prefer health real estate, close to nature, like a peaceful lifestyle, and enjoy the true value of life. This product is also suitable for customers who are participating in the resort real estate market for the first time. Mr. Hieu hopes that this place will become an iconic tourist destination in Binh Dinh province.
For residential real estate, according to Mr. Hieu, choosing a development location is the core for success. “As an investment fund, we always focus on two main factors when choosing a market to develop a project, which are quality and development potential. The demand for buying houses in Ho Chi Minh City is very large, but everyone sees the challenges for residents living in the city, such as the burden of costs, infrastructure, limited land funds, etc. Therefore, we aim to develop land funds in satellite cities with full high-end amenities to ensure a quality life and, more importantly, there is still a lot of room for increasing value,” said Mr. Hieu.
He shared that before making decisions for the business in 2025, he and the business leadership team had to consider many factors, especially the level of market recovery, to launch the product. According to Mr. Hieu, the development of the project depends on geographical location, infrastructure, legality..., so businesses always calculate carefully before choosing a location to invest.
Talking about the 15-year development journey, Mr. Hieu said that VinaLiving has achieved its position today thanks to the factor of "different existence".
“What we are proud of is that we have developed many high-quality projects with special marks, and just by hearing the project name, we can immediately know the reputation of the investor. Each of our products is highly distinctive, each project has a lifestyle, bringing experiences and values that exceed customers' expectations. Another factor is corporate culture. I am proud to have built the foundation for VinaLiving to be an institution serving investors, becoming a part of the market. This is the most important thing,” Mr. Hieu shared.
Source: https://baodautu.vn/doanh-nhan-do-chi-hieu-tong-giam-doc-vinaliving-chien-luoc-phat-trien-khac-biet-tao-nen-dau-an-d244623.html
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