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| Identifying the Vietnam National Brand Program at the national pavilion at Anuga Fair 2023. (Source: Department of Trade Promotion) |
From October 7 to 11, within the framework of the Vietnam National Brand Program (VBS), the Ministry of Industry and Trade (Department of Trade Promotion - XTTM) will carry out propaganda and promotion activities for the VBS and products achieving the VBS at the Anuga 2023 International Food Industry Fair (Anuga), Koelnmesse Exhibition Center, Cologne, Germany.
At the Fair, visual propaganda activities were deployed synchronously and diversely by the Ministry of Industry and Trade (Department of Trade Promotion), thereby creating a ripple effect, helping to promote the National Brand Program and businesses with products achieving the National Brand. These include: designing and staging the National Brand banner at the Vietnam National Pavilion; placing standee systems in many places within the fair grounds; leaflets; issuing publications (printed and electronic versions in flipbook format) introducing the National Brand Program and products achieving the National Brand...
Enterprises with products achieving the National Brand Award have been planned in a common area, called the National Brand Award booth. This will highlight the identification system of the National Brand Award Program and the products achieving the National Brand Award, attracting many visitors, partners, investors, and promoting effective development cooperation. Moreover, the National Brand Award booth has created a difference in scale, demonstrating the methodical and serious investment of enterprises when participating in the Exhibition, as well as participating in the Vietnam National Brand Award Program.
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| A Vietnamese national brand participates in the Anuga 2023 International Food Industry Fair. (Source: Department of Trade Promotion) |
This is also an activity to encourage Vietnamese enterprises to strive to achieve national brands so that when participating in the fair, enterprises not only find partners but also grasp the trends of the world market this year and many years to come.
Enterprises with products achieving National Brand in general and in the food industry in particular are dynamic Vietnamese enterprises, representing the Vietnamese private enterprise sector that always accepts new things to change, improve to suit and modernize the organization, synchronize improvements, focus on smart initiatives to put into practical application.
Through the Vietnam National Brand booth, we will help promote the image of Vietnam, the image of Vietnamese enterprises and brands, and help promote the export of food products that are considered to be Vietnam's strengths and have development potential in the European and world markets.
The implementation of propaganda and promotion for the National Brand Program and products achieving the National Brand at Anuga not only helps to introduce and promote products in the food, beverage and agricultural industries achieving the National Brand according to the 3 criteria: "Quality - Innovation, creativity - Pioneering capacity" to the community, consumers, investors, international trade and import-export partners, but also supports, enhances propaganda, promotion and boosts the consumption of products and services achieving the National Brand in the international market, as well as promotes the outstanding features, advantages and quality of products achieving the National Brand of Vietnam in foreign markets.
2023 is also the first year that the Ministry of Industry and Trade (Department of Trade Promotion) will combine propaganda and introduction activities about the Vietnam National Brand Program and products achieving the Vietnam National Brand with the National Brand of the food industry of Vietnam (FoodsofVietnam).
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