In 2022, BIDV will continue to maintain its position as the number 1 retail bank in the market, leading in terms of market share of deposits, loans and customer base. To achieve these impressive results, BIDV's retail banking activities in 2022 will be marked by efforts and creativity.
BIDV received the award for Best International Credit Card in Vietnam.
Transforming business model, defining customer-centric principles
BIDV deploys service models according to customer segments, promotes new sales models, builds product and service packages suitable for customer characteristics, focuses on digitizing operational processes and bringing products and services to digital channels.
BIDV pays attention to every touchpoint in the customer journey, listens to customers through all channels (voice, chat, email, zalo, facebook, app store, tiktok...) and applies automatic tools and data analysis to proactively detect and handle breakdowns in a timely manner. Proactively implementing solutions to minimize breakdowns in customer experience is an important highlight that differentiates banks in the market.
In particular, BIDV is the first State-owned commercial joint stock bank in Vietnam to deploy affluent customer service according to international standards, establishing a high-class Private Banking Science and Technology Center with a modern, high-class experience space and service quality. Here, customers are served wholeheartedly by a team of Asset Management Directors and Consultants who are well-trained by leading international consulting partners.
BIDV is the first bank to win the award for Best Private Banking Service in Vietnam.
Market leading Private Banking and premium international credit cards
BIDV identifies the core values of Private Banking services including: Trusted Partner, Global Connection, Specialized Services and Unlimited Privileges to provide specialized, sustainable and differentiated financial solutions according to international standards.
With the most diverse and comprehensive product portfolio on the market, the exclusive services not only bring customers a classy experience, but also comprehensive care and attention for the customer's family, including 3 privileges: Lifestyle Privilege, Family Doctor Privilege and Premium Personal Assistant Privilege.
Among the specialized products, BIDV Private Banking high-end international credit card makes a difference and leads the card market for wealthy customers. In addition to the smart payment function of a financial product, this is also a powerful black card that shows the class of the cardholder, identifying BIDV's high-end Private customers at home and abroad.
With an ecosystem of thousands of partners across the market in the fields of aviation, resorts, cuisine, golf, spa, health care, and a team of asset management directors to provide dedicated support to customers, BIDV Private Banking card is a companion card, meeting all spending needs of customers, bringing unlimited high-class service experiences and enjoying a high-class life.
BIDV is honored to receive the title of Best Retail Bank in Vietnam for the 8th time (State-Owned Retail Bank category in 2023).
With standard steps in 2022, BIDV is honored to receive double awards for the wealthy customer segment: "Best Premium Banking Service in Vietnam" and "Best International Credit Card Product in Vietnam".
Comprehensive technology transformation, increased interaction and smooth experience on digital channels
Identifying technology transformation as the core for success, BIDV focuses on digitizing its products and services to the maximum. BIDV SmartBanking application provides a complete ecosystem of products and services on digital channels, covering all retail banking operations and many features that increase convenience such as creating a receipt and payment book, accumulating Membership Rewards, redeeming points and instant cashback... enhancing seamless experience and customer engagement.
In particular, BIDV launched Smart Kids - the first digital bank on the market for children, accompanying parents in early financial education for children with outstanding features and utilities.
BIDV is also extremely proud to be the first bank in Vietnam to deploy home loans on the Mobile App platform with the BIDV Home application integrating an automatic loan origination system (RLOS) to help digitize and automate the lending journey.
The best home loan product in Vietnam was awarded to BIDV representative.
BIDV's home loan products continue to maintain their leading position for many years thanks to standardized processes, simplified procedures and the application of modern technology to shorten loan processing time, providing the best service.
In addition, BIDV Home becomes an all-in-one application for the home loan product ecosystem, providing a great experience at every touchpoint for customers, creating a sales channel and reaching new customers for project investors and BIDV on a digital platform.
With its achievements, through rigorous interview and profile evaluation rounds, BIDV was honored to receive 4 prestigious awards voted by The Asian Banker this year:
- Best Retail Bank in Vietnam for the 8th time (State-Owned Retail Bank category in 2023).
- Best Private Banking Service in Vietnam.
- Best international credit card in Vietnam.
- The best home loan product in Vietnam.
Bao Anh
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