Creating prosperity value for customers
Airing since late August, the show Our Songs - Our Song Vietnam has become a phenomenon in the Vietnamese entertainment industry. Right from the first episode, the show achieved top 1 rating on television and became a "must-see" playlist on digital platforms such as Youtube, Tiktok...
Our Song - Our Song Vietnam quickly captured the hearts of the audience with its explosive, surprising moments, touching the emotions of millions of viewers. The program brought together a line-up of generations who passed on the fire in the Vietnamese music industry such as Thanh Lam, Thu Minh, Quang Linh, Thanh Ha, Ngoc Anh, Hoang Hai, Luong Bich Huu, Mai Tien Dung. Accompanying the senior artists are the famous successors of Vpop such as: Orange, Vu Thao My, LyLy, Pham Anh Duy, Phan Duy Anh, Duong Edward, Lam Bao Ngoc and OgeNus.
According to the rules of the game, 8 artists from the older generation will combine with 8 artists from the younger generation to create 8 pairs to perform together, bringing back legendary songs in a new way, carrying the spirit of the new generation. After 6 nights of performance, the program will select 3 teams with the highest number of votes to enter the final gala night.
Coming to Our Song, Vietnamese audiences have enjoyed the top-notch, professional vocal performances and music processing of multi-generational artists. The beautiful, powerful voices of senior artists will "fuel" Gen Z to explode and revive the super "hit" songs of the past, bringing the audience moments of sublimation, satisfaction for the eyes and ears.
“Our Song” is produced by the entertainment “boss” Dong Tay Promotion, with a grand investment from stage to music and fashion imbued with the colors of “Back to the Future”. Talented young director Duong Mai Viet Anh “transforms” the stage with gorgeous visuals. Accompanying the journey to revive the “super hits” is Music Director Khac Hung, who breathes new life into the super hits, full of charm and surprise. Stylist Nam Phung creates a classic fashion collection to create a different and impressive look for the artists. In addition, MC Tran Thanh is not only the host, but also a storyteller, connecting generations and a catalyst for sublime performances on the Our Song stage.
Contributing to bringing our Song closer to Vietnamese audiences is the main sponsor Vietnam Prosperity Joint Stock Commercial Bank (VPBank).
“VPBank chose to accompany Our Song with the desire to enhance the value of prosperity, helping Vietnamese music lovers enjoy timeless melodies, meet their idols in familiar love songs but with new and attractive arrangements. Through Our Song, VPBank wishes to connect and bring customers access to many services and payment card products designed “tailor-made” according to the portrait of each generation, contributing to increasing the value of financial prosperity for each individual”, VPBank representative shared.
Connecting customers with card products for all generations
“Our Songs” is an extension of the series of large-scale cultural and artistic events that VPBank has sponsored, aiming to arouse beautiful emotions, connect people, and spread humane and happy values. The combination between VPBank and Dong Tay Promotion through the program Our Songs has created a boost, increased touch points, and connected audiences to the bank's brand. Although in two different fields, VPBank and Dong Tay Promotion found common ground, both placing creativity and seriousness in creating different, multi-generational products and taking the satisfaction of audiences and customers as a measure of quality. The show Our Songs is a pinnacle of artistic work, a meaningful spiritual gift for music lovers of many ages from 18 to 50 years old.
VPBank is a leading bank in the industry in terms of retail sales and pioneers in diversifying financial payment solutions suitable for all generations. Especially credit cards and payment cards. The multi-functional card line meets the needs of all segments, bringing prosperity to customers. For the high-end customer segment from 45-55 years old, Mastercard Diamond World and Diamond World Lady cards bring high-class experiences with exclusive offers and outstanding benefits in shopping and dining.
For the Millennials segment from 30-45 years old, VPBank offers many attractive card lines such as StepUp credit card with diverse designs for online spending; Flex Card 2 in 1, helping customers flexibly choose spending sources from credit limit or payment account, flexibly choose preferential industries and accumulate points up to 15% of spending. VPBank Prime card stands out with a set of bold Vietnamese designs following the landscapes of 3 regions: North - Central - South. At the same time, it offers unlimited cashback feature... helping customers freely express their personality with every touch of the card. For Gen Z customers, VPBank JCB Z card is built with a 10% cashback incentive in industries related to young people's consumption behavior: dining, entertainment, fitness, travel.
With the position of the leading bank in Vietnam, VPBank is striving to become an international-class bank, continuing to create a unique mark. The green bank also constantly strives to become a companion, bringing cultural and artistic products and multi-generational cards with many different privileges for customers and the community.
Phuong Dung
Source: https://vietnamnet.vn/bai-hat-cua-chung-ta-va-diem-cham-cam-xuc-thuong-hieu-vpbank-2323117.html
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