The highlight of the August 19 Flower Garden is the Viglacera Aurora Exhibition with bright colors covering a spacious space, shaded by green trees. An art exhibition from basic materials such as construction materials such as aerated concrete, shower faucets, sanitary porcelain, steel core panels with super white glass, breeze blocks... appeared for the first time in the sacred historical space of Hanoi, on the occasion of the City People's Committee organizing a series of activities to celebrate the 70th anniversary of the liberation of the Capital.
Respecting this special historical moment and space, Viglacera's creative team does not focus on simply displaying products as building materials, but instead emphasizes the idea of conveying art for life, promoting the inherent beauty in the universe.
Deciding to take inspiration from the natural phenomenon of Aurora, two visual artists Nguyen Duy Nhut and Pham Khiet Tuong, along with the creative team of Viglacera, have sent through Viglacera Aurora an exhibition consisting of works named: Source of Life/ Parallel World/ Warrior/ Multicolored Cloud/ Street/ Land….
The decision to not exhibit materials in a familiar way, such as placing them in functions such as kitchen tables, walls assembled from aerated concrete panels, glass facades... but boldly exploiting them under contemporary artistic perspectives has created a new image of Viglacera, youthful, dynamic and inspiring creativity.
This direction of the artists coincides with the passion of the Manufacturer, because Viglacera's latest direction in investment and development is to always update and exploit the factors of modern technological power, renewing its own products. If in the market, Viglacera is "rejuvenating" its products with designs that lead to consumer tastes and habits, arousing the trend of using green and environmentally friendly products, then in the Aurora Exhibition, there is also a completely new transformation of Viglacera in the form of community-oriented works of art.
And how did that surprise the public in the capital? Let's review with Viglacera the memorable moments that took place at the Exhibition. The photos will replace many things to say.
Pavillon Viglacera Aurora opens in light and color simulating the beauty of a creative version of "aurora borealis"
Pavillon Aurora immediately attracted the attention of many visitors and major distributors of Viglacera products right after the ribbon cutting ceremony.
The public of the Capital does not choose this place as a stopover, but for them - Viglacera Aurora is a creative corner where they want to preserve their image.
Two visual artists Nguyen Duy Nhut and Pham Khiet Tuong were honored by the Organizing Committee at the Festival Opening event for their creative solutions for the community.
The work “Source of Life” with the idea of a flower nourished by pure water, carefully cared for and flourishing. Just like this world will be beautiful and sustainable thanks to the green living awareness of each person. The work is created by the ecosystem of Viglacera’s key materials and crystal light, creating unexpected effects.
The Warrior artwork is made from Viglacera’s energy-saving and environmentally friendly materials, such as autoclaved aerated concrete, ultra-white glass, sintered stone, and sanitary porcelain. The “Warrior” is placed around - like a corridor protecting the “Source of Life”. Taking the warrior’s shape from the image of ancient people, the artwork intentionally creates a dialogue between the past and the present, like building a bridge between generations, creating a new world - where old values can be revived vividly in contemporary society.
The work “Earth” consists of 16 paintings on Eurotile tiles, attracting a lot of attention from visitors as well as the press. Artist Pham Khiet Tuong shared: “Earth is like an inner journey. Underneath the calm surface lies the process of transformation from old things to new life. No one sees that process, but every smallest life is proof of the silent dedication and giving of Earth. Like the way a mother takes care of her child”. The position of the work Earth in the center of the exhibition space is to honor the peaceful beauty that always shines from within the consciousness of each person.
The work “Parallel World” attracts the attention of young people because of the interactive arrangement between the mirrors that are always moving in the wind. The light and wind have shaken and reflected the mirror, creating many angles. Standing in the heart of the Parallel World, each of us has a strong desire to explore other perspectives about ourselves. The Parallel World reminds us that we always carry many responsibilities and challenges, but no one is alone. Each person will certainly find like-minded friends, companions, and all hardships become ordinary.
The work “Multi-colored Clouds” is stylized from the typical images of Hang Trong folk paintings, but created on a recycled plastic background. Viglacera Aurora wants to convey a signal from here: Even things that seem to be only discarded, there are many ways to minimize the harmful effects on the environment and give them a new life, new value. Inspiration from this world is always something endless, we just need to keep our hearts open!
The work “Street”: a combination of Super White Glass, Air Bricks, Aerated Concrete combined with the magical Light effect to sketch a picture of life in the city. Long and small roads with many intersecting and interwoven slices of a traditional urban area. In that bustling city, there are quiet corners contrasting with the bustling and vibrant areas. Then the eyes of each visitor will naturally be drawn to the simple and rustic houses but always filled with happy light.
The work “Street”: a combination of Super White Glass, Air Bricks, Aerated Concrete combined with Light effects to sketch a picture full of intersecting and interwoven slices of a city rich in tradition. In that bustling city, there are quiet corners contrasting with the bustling and vibrant areas. And of course, the eyes of every visitor will be drawn to the simple and rustic houses but always filled with happy light. “Street” is also the place where many domestic and foreign tourists send positive messages about a world full of aspirations for love and peace.
Many visitors were surprised to realize that behind each work of art exhibited at Aurora are construction materials products under the Viglacera brand, which are inherently very close and familiar to Vietnamese people.
If Viglacera Aurora is both artistic and communal, then Viglacera is the same. A green ecosystem with a variety of materials, silently created in its 50-year journey, has brought important breakthroughs to the Vietnamese construction industry.
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