As the owner of a pharmaceutical business in Saigon, at the end of the year, Mr. Nguyen Duy Nam (from Dai Dong commune, Thanh Chuong district) in addition to the bonus, gave 30 employees, each a Tet gift basket worth 1 million VND. While in previous years, he often ordered a gift basket of cakes, candies, jams, coffee, and wine, this year, he decided to contact Nghe An specialty store to buy OCOP products as gifts for employees and partners.
“With 1 million VND, the gift basket advised by the store includes: 1 bottle of 500ml sticky rice wine, 1 bottle of 500ml mu tun wine, dried jackfruit, dried orange, dried pineapple from Quy Hop, Do Luong peanut candy and 1kg of Tuong Duong sausage. Recently, I held a year-end party and received gifts of Nghe An specialties that everyone enjoyed. In addition, this Tet, I also ordered 50 gift packages of Nghe An OCOP products as gifts for customers and partners. They really appreciate these hometown gifts,” said Mr. Nguyen Duy Nam.
Normally, during Tet in previous years, Ms. Le Ha Phuong (Ben Thuy, Vinh City), head of the sales department of an insurance company, often ordered Japanese plum wine at a price of 300,000 VND/bottle and saffron as gifts to thank customers.
“The price is quite expensive but the gift is not very unique, special and not “popular” with customers. Therefore, this year, I switched to ordering and designing OCOP Nghe An gifts to give to customers and partners. With a price range of 700,000 VND - 1.5 million VND/basket, I can choose satisfactory and practical gifts. In addition to the value of use, for partners and customers both domestically and internationally, the gift also has spiritual meaning and cultural value.”
Nghe An currently has over 500 OCOP products with 3 stars or more. Among them, there are many products with a strong Tet flavor such as: Tea of all kinds, incense, mu tun wine, yeast wine, dried seafood, veal sausage, go giang, Chinese sausage, dried fruit... All products are granted certificates of food hygiene and safety, have codes, barcodes, traceability stamps, collective trademarks, certification marks and create their own mark on the market. Therefore, choosing Tet gifts from OCOP products is not only a way to give each other gifts that ensure safety and quality, but also an opportunity to promote more widely products with regional characteristics.
At this time, at Go! Vinh supermarket, Tet stalls have been displayed in large quantities with diverse types, designs, and prices. In particular, there is a separate display area for OCOP products from all regions in general and Nghe An in particular.
Mr. Tran An Khang, Director of GO! Vinh supermarket said: “Currently, there are about a few dozen OCOP Nghe An product codes in the Go! supermarket system nationwide. Tet gift baskets are local OCOP products with many different segments, from popular to high-end. Compared to gift baskets of foreign wine and candy, OCOP gift baskets are much cheaper, while the quality is good, the designs are also diverse, and the design is elegant and sophisticated. In particular, these products are easy to use and suitable for many subjects. Therefore, OCOP Tet gift baskets are gradually becoming a popular choice for consumers today.”
According to a survey by the Nghe An Center for Investment, Trade and Tourism Promotion, during the 2024 Lunar New Year, Nghe An province has 17 OCOP Tet gift basket sales points: Nghe specialty stores, OCOP stores in localities; clean food store chains in districts, towns and Go! Vinh supermarket...
Most of the OCOP gift baskets are rich in products and eye-catching in designs, meeting the diverse needs of consumers. In particular, Nghe An OCOP products are included in Tet gift baskets such as dried seafood, honey, wine, dried fruit, beef jerky, Chinese sausage, lotus tea, Huoi Tu snow shan tea, etc.
Mr. Dao Quang Vu - Owner of Nghe An specialty store excitedly said: "This year we have many orders for OCOP products of our province as Tet gifts. Among countless imported goods and big domestic brands, many people choose to support products of our province.
We always try to be a bridge between our hometown specialties and consumers, taking care of each gift basket. Because besides revenue and profit, what we feel proud of is the quintessence of our hometown being brought to all parts of the country on the occasion of the New Year."
Currently, localities, enterprises, cooperatives, and production facilities are promoting the supply of many OCOP Tet gift baskets to the market. Along with focusing on investing in improving product quality, the subjects pay attention to innovating the form, designing sophisticated packaging and labels with Tet colors to meet customers' tastes.
Ms. Le Thao My, CEO of Phuc An Farm Company, a unit specializing in deep-processed products from lotus, including 3 OCOP products, said: "Currently, orders for Tet gift sets that are OCOP products from lotus have reached 5,000 gift baskets, with prices ranging from 300,000 VND - 1 million VND/gift set. We accept design of gift boxes by hand-drawing according to customers' ideas, creating uniqueness for Tet gift sets."
It is noteworthy that companies, units, businesses in Nghe An, and Nghe An children living far from home have taken the lead in using OCOP products as Tet gifts.
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