Medical communication needs to change methods to avoid being outdated

Yesterday (July 6, 2024), Ho Chi Minh City University of Medicine and Pharmacy Hospital organized the seminar "New methods in medical communication".

The program attracted nearly 300 delegates.

Journalist Vu Manh Cuong - Director of the Central Center for Health Education and Communication, Ministry of Health , shared: "Ho Chi Minh City University of Medicine and Pharmacy Hospital is a leader in applying new communication trends. The series of seminars will help doctors and medical staff become KMOLs (Key Medical Opinion Leaders), contributing to improving community health" .

Professor Robert McClelland – Head of the School of Business, RMIT University Vietnam, said: “The KMOLs workshop series will help healthcare professionals develop communication skills, face challenges and take advantage of opportunities in healthcare communication” .

The program has practical topics on the law and importance of medical communication presented by Mr. Nguyen Ngoc Hoi - Deputy Director of the Department of Information and Communications of Ho Chi Minh City and Dr. Nguyen Van Thang Long - Senior Director/Senior Lecturer of the Public Relations program - Faculty of Communication and Design, RMIT University Vietnam, helping to protect and support medical professionals in spreading correct medical knowledge.

Prof. Dr. Truong Quang Binh - Former Deputy Director, Chairman of the Scientific Council of Ho Chi Minh City University of Medicine and Pharmacy Hospital, commented that on the new development trend, the Hospital's initiative to build a team of KMOLs will encourage doctors and medical staff to be more proactive and professional in strongly spreading communication messages, creating their influence in providing authentic and practical medical information to the masses.

Within the framework of the program, the talk show “Medical experts and their role in influencing society” led by MSc. Do Thi Nam Phuong - Head of the Communication Center of Ho Chi Minh City University of Medicine and Pharmacy Hospital brought practical sharing, inspiring each doctor, nurse, and medical staff to become KMOLs, serving the community better.

Journalist Vu Manh Cuong highlighted the challenges facing medical communication in the digital age, especially the spread of misinformation. He highly appreciated the Key Medical Opinion Leaders (KMOLs) initiative of the University of Medicine and Pharmacy Hospital in Ho Chi Minh City, which is an important step forward in helping medical professionals convey information accurately and effectively. Mr. Cuong also emphasized the importance of building a national KMOLs network to connect and share knowledge among medical professionals, raising public awareness.

MSc. Huynh Bao Tuan - Lecturer at the School of Management - Asian Institute of Technology in Vietnam, analyzed the differences and similarities in communication management at public and private health facilities, and proposed solutions to improve communication effectiveness. MSc. emphasized that leaders of health facilities need to invest in technology and human resource training to improve communication effectiveness.

With many roles, as a doctor, writer - poet, KOLs in the medical field, Associate Professor, Dr. Le Minh Khoi - Head of Science and Training Department, University of Medicine and Pharmacy Hospital, Ho Chi Minh City shared about the needs of doctors, nurses and patients in medical communication.

He emphasized the importance of training communication skills for doctors and nurses so that they can share accurate information, gain trust from patients, and encourage their active participation in the KMOLs network.

Talking about the role of digital media and AI applications, Associate Professor Pham Cong Hiep - Head of the Creative Business Department, Deputy Dean of Research and Innovation, School of Business, RMIT University Vietnam, clearly stated the necessary skills that KMOLs need to have to optimize the transmission of medical information.

To conclude the issue, Associate Professor, Dr. Nguyen Hoang Bac - Director of Ho Chi Minh City University of Medicine and Pharmacy Hospital affirmed: "The spread and positive influence of KMOLs is a demonstration of the social responsibility of medical experts to the community.

The KMOLs initiative with hospital support is a groundbreaking idea. We welcome all those who are passionate about society to join the KMOLs network to create value for the community.”

From July 2024, Ho Chi Minh City University of Medicine and Pharmacy Hospital will coordinate with RMIT University Vietnam to organize a series of 10 seminars on KMOLs.

The program will equip healthcare professionals with a foundation of knowledge and communication skills, opening up career opportunities and facilitating personal development.

Source: https://giadinhonline.vn/truyen-thong-y-te-can-thay-doi-phuong-thuc-tranh-lac-hau-d199961.html