Bringing Vietnamese coffee and coffee culture to conquer the international market
Following the impressive presence of the Trung Nguyen Legend Coffee World model in the billion-dollar Chinese market, on September 29, 2023, Trung Nguyen Legend officially opened its first franchised coffee space in Little Saigon, Westminster, California, USA. Many international coffee lovers and international press are particularly interested in posting information and images of Trung Nguyen Legend's space in the US, as well as directly experiencing it. Many compliments about the space imbued with Vietnamese culture and the "standard" Trung Nguyen Legend coffee cups with the world's best Buon Ma Thuot Robusta coffee flavor introduced at the first Trung Nguyen Legend space in the US are continuously posted and widely shared on newspapers and social networks.
Following China, the first Trung Nguyen Legend space in the US continues to attract many international coffee lovers to experience.
Before the US, in China, within just 1 year, Trung Nguyen Legend has consecutively successfully launched two Trung Nguyen Legend Coffee World spaces in the world coffee capital Shanghai in September 2022 and July 2023, creating a big buzz in the international arena.
Trung Nguyen Legend Coffee World in Shanghai (China) creates attraction with the style of enjoying Zen Coffee - a cultural coffee product, artistic coffee created by Trung Nguyen Legend on the foundation of Vietnamese filter coffee culture.
Continuously for 1 year of launching, Trung Nguyen Legend Coffee World space has received prestigious awards and positions in service and coffee shop rankings in Shanghai, China, becoming the top favorite destination for coffee lovers here. Bringing unique Vietnamese coffee enjoyment styles, Trung Nguyen Legend Coffee World in China is highly appreciated for its expertise, specialization and new creativity, attracting the attention of industry experts and investment partners with the desire to cooperate and expand the model in many provinces and cities of this billion-dollar market.
Coffee drinks with strong Vietnamese identity such as Filter Coffee, Iced Milk Coffee, etc. are especially loved by international customers to experience at Trung Nguyen Legend spaces in China and the US.
Along with the experience of unique Vietnamese coffee spaces, the typical Vietnamese coffee menu such as Iced Milk Coffee, Egg Coffee, and Coconut Coffee are especially loved by international guests when they come to Trung Nguyen Legend coffee spaces in the US and China. With the strong reception of the coffee lover community and the attention from international partners, after 3 spaces present in China and the US, Trung Nguyen Legend plans to develop 1,000 coffee spaces in the billion-dollar market of China, 100 spaces in the world's leading economic power, the US , and soon in Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe...
Along with promoting Vietnamese coffee culture globally through the presence of coffee spaces with strong Vietnamese identity, more than 300 coffee product lines of Trung Nguyen Legend have been launched to date. Exported to 100 countries and territories. In the first 6 months of 2023, Trung Nguyen Legend recorded a positive growth rate of 18% in key international markets such as China, the US, Southeast Asian countries, Europe...
Trung Nguyen Legend Coffee is the most searched Vietnamese coffee product on the global e-commerce platform Amazon and has impressive growth in leading markets such as the US, China, Korea, Southeast Asian countries, Asia, Europe, etc.
In the US, G7, Trung Nguyen, Trung Nguyen Legend products are present at Costco supermarket system, nearly 100% of Asian supermarkets in the US and all online sales channels such as Amazon, Walmart, eBay, Say Weee... in the US. Particularly in the Chinese market, Trung Nguyen Legend's product system appears on all major sales websites such as Alibaba, Taobao.com, Tmall.com, Yihaodian.com, JD.com and more than 5,000 supermarkets. An official sales channel in Korea https://g7coffee.co.kr/ was built by Trung Nguyen Legend in addition to cooperating with online sales channels, such as Coupang - one of the largest retailers on the Korean e-commerce platform, Lotte Mart, Homeplus, Emart, Hanaromart supermarket chain...
With a special flavor created from Buon Ma Thuot Robusta coffee beans that are increasingly popular worldwide, G7 and Trung Nguyen Legend products have continuously made a strong impression on international rankings, entering the Top 5 most favorite and most purchased coffee brands on online channels in Korea , Top 13 most favorite instant coffee brands in China, Top 20 best-selling instant coffee products on Amazon...
Trung Nguyen Legend's unique and special coffee enjoyment styles make a special impression on coffee lovers in Korea.
Also in 2023, Trung Nguyen Legend Group officially opened its second international representative office (after China) in Gangnam, Seoul, Korea , promoting trade promotion activities in international markets such as participating in the CAEXPO 2023 Exhibition (China), Summer Fancy Foods Show 2023 (USA), World Coffee Exhibition and Conference 2023 ( India)... promoting the strong development of the brand in leading international markets.
In particular, as a typical Vietnamese brand to the world, Trung Nguyen Legend is always chosen to introduce and give as diplomatic gifts in many economic, cultural and diplomatic cooperation events such as APEC, ASEM, WEB...
Building Buon Ma Thuot to become the Coffee City of the world
As a leading Vietnamese coffee brand founded in Buon Ma Thuot, the homeland of the world-famous Robusta coffee beans, Trung Nguyen Legend constantly strives to enhance the value of the Vietnamese coffee industry globally through a unique and special system of products - models - projects. In particular, Trung Nguyen Legend is always dedicated to building Buon Ma Thuot into the global coffee capital, a gathering place for coffee lovers around the world.
Trung Nguyen Legend's coffee product line with Buon Ma Thuot Robusta coffee flavor is present in over 100 countries and territories, striving to create a position for Vietnamese coffee on the world coffee map.
Over the years, with a system of delicious coffee products created from Buon Ma Thuot Robusta coffee exported to 100 countries and territories, Trung Nguyen Legend Group has made efforts to invest in many projects and works of global stature in Buon Ma Thuot: implementing the Coffee City project, building the World Coffee Museum to become a symbol of the coffee industry, developing Trung Nguyen Coffee Village and coffee tourism spots... to attract tourists.
The World Coffee Museum, "where you can immerse yourself in coffee culture" (according to the Spanish edition of National Geographic magazine), is hosting a special exhibition "Nearly two centuries of Vietnamese coffee conquering the world", introducing Vietnam's journey to becoming the world's leading Robusta coffee powerhouse.
The World Coffee Museum - an iconic project of the Coffee City project has become an indispensable destination on the tourist map of Buon Ma Thuot and Vietnam, the first art coffee center in the world, preserving more than 11,000 artifacts of three typical coffee civilizations, dating back many centuries. After nearly 5 years of opening with hundreds of cultural and artistic events, specialized exhibitions on coffee, the World Coffee Museum has welcomed more than 4 million visitors from 20 countries around the world, chosen as a destination for national leaders, Ambassadors, Consuls... when coming to Buon Ma Thuot.
In particular, with the desire to elevate coffee to become culture and art, art shows performing the blending of three coffee civilizations with 3D mapping technology; the ballet "The Story of Three Coffee Civilizations"... have been created and developed by Trung Nguyen Legend into a unique tourism product for visitors to the World Coffee Museum.
The La Forêt En Ville Hotel and The World Coffee Center Convention Center complex in the Coffee City promises to be one of the sustainable tourism symbols of Vietnam and the world.
On September 20, 2023, Trung Nguyen Legend held a groundbreaking ceremony and announced the vision of the La Forêt En Ville Hotel complex and The World Coffee Center Convention Center under the Coffee City project. The design of La Forêt En Ville is shaped by the philosophy of healing architecture with inspiration from bringing forests to the city, combining natural elements to the maximum, to bring a green, luxurious resort space, fully embracing the identity of the Central Highlands to introduce to international guests. In particular, the heart of La Forêt En Ville Hotel is the "Garden of Mindfulness" designed by Zen master Shunmyō Masuno, Japan's leading garden designer, which will be a place for visitors to practice a mindful lifestyle.
Miss Tieu Vy and Runner-up Kim Duyen experience Coffee Zen - a different style of coffee enjoyment created by Trung Nguyen Legend, contributing to elevating coffee to become cultural coffee, artistic coffee, spiritual coffee.
At the same time, Trung Nguyen Legend is a pioneer enterprise accompanying the City Party Committee, People's Committee of Buon Ma Thuot City and Dak Lak Province to build Buon Ma Thuot into a "Coffee City of the World". Trung Nguyen Legend has committed to taking specific actions, such as: Participating in the process of proposing "Iced milk coffee", "filter coffee" of Vietnam and Buon Ma Thuot coffee growing area to become cultural heritages recognized by UNESCO ; Accompanying in building Buon Ma Thuot Coffee Festival to become an international festival; and bringing international coffee events to Buon Ma Thuot ;… to make Buon Ma Thuot become the world's Coffee City with rich identity - green - prosperous.
Trung Nguyen Legend brings new coffee experiences attracting thousands of international visitors at the World Coffee Exhibition 2023 (India)
The aspiration that one day, when talking about coffee, the world will think of Vietnam is gradually being realized with the continuous contribution of the leading coffee group Trung Nguyen Legend. With creativity and efforts to create a destination for global coffee lovers in Buon Ma Thuot, the homeland of the world's best Robusta coffee, as well as bringing Vietnamese coffee and coffee culture to the world, conquering the leading powers of the US, China, Japan, Korea, Dubai , France and countries in Southeast Asia, Asia, Europe... Trung Nguyen Legend is gradually affirming the position of the Vietnamese coffee industry globally.
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