At the opening ceremony of the 9th Buon Ma Thuot Coffee Festival, Deputy Prime Minister Tran Hong Ha emphasized: "Vietnamese coffee is increasingly affirming its quality, brand and value, and has a solid position in the domestic and world markets."
On the evening of March 10, the People's Committee of Dak Lak province held the opening ceremony of the 9th Buon Ma Thuot Coffee Festival in 2025, with the theme "Buon Ma Thuot - Destination of world coffee".
The festival is an opportunity to honor coffee growers, producers, processors, traders, and importers. At the same time, it helps to promote the Buon Ma Thuot coffee brand, contributing to raising the position of Vietnamese coffee in the international arena and promoting the socio-economic development of the locality.
Opening of the 9th Buon Ma Thuot Coffee Festival in 2025, with the theme "Buon Ma Thuot - Destination of world coffee". Photo: NH
Ms. Huynh Thi Chien Hoa, Standing Deputy Secretary of Dak Lak Provincial Party Committee, said that after 8 times of organization, the Coffee Festival has become a festival to honor coffee growers, producers, processors, traders, and importers and exporters.
In addition, Dak Lak wishes to introduce to domestic and international friends the majestic natural landscape of the great forest, the heroic and resilient revolutionary historical tradition, the diverse, rich and unique cultural quintessence of ethnic minorities; the potential for tourism development, trade promotion, investment, import and export and promotion of the value, quality and brand of agricultural products.
Ms. Huynh Thi Chien Hoa, Standing Deputy Secretary of Dak Lak Provincial Party Committee, spoke at the opening ceremony.
In his speech, Deputy Prime Minister Tran Hong Ha emphasized: "The festival not only honors Vietnamese coffee, a symbol of creativity and success, but is also a global forum where coffee producing and consuming countries gather and share a vision for a sustainable future for the world coffee industry.
Coffee is one of Vietnam's key agricultural products, the crystallization of persistent labor through many generations has become a sustainable livelihood for millions of farmers. At the same time, it is a pillar of the country's agricultural exports, affirming its potential position as the world's leading coffee producer, playing an important role in the country's socio-economic development."
Deputy Prime Minister Tran Hong Ha spoke at the ceremony.
According to Deputy Prime Minister Tran Hong Ha, coming to Vietnam in 1957, coffee trees took root in the red basalt soil and have become a unique cultural beauty of the land and people of the Central Highlands, a symbol of connection and transfer.
With fertile soil, mild climate and suitable altitude, Dak Lak is the ideal land for Robusta coffee with rich, unique flavor, conquering coffee lovers at home and abroad.
According to the Deputy Prime Minister, the Vietnamese coffee industry is aiming for sustainable development, improving and extending the value chain. In 2024, for the first time, coffee exports will reach over 5 billion USD, continuing to affirm its position as the second largest coffee supplier in the world.
Of which, Dak Lak accounts for about 18% of the country's coffee export turnover. Buon Ma Thuot coffee is famous and is present in 100 countries and territories around the world.
"Currently, the Vietnamese coffee industry is facing many major challenges such as low deep processing rate, products that are not diversified to suit tastes, competitive pressure and increasingly high market standards.
To overcome these challenges, the coffee industry needs to be smart, circular and sustainable. Combining modern industry and traditional experience to create breakthroughs, improve quality, brand and value, and improve the lives of Vietnamese farmers," the Deputy Prime Minister emphasized.
The 9th Buon Ma Thuot Coffee Festival takes place over 5 days (from March 9 to March 13, 2025) with 17 exciting activities.
To improve the quality, brand and value of Vietnamese coffee and improve the lives of farmers, Deputy Prime Minister Tran Hong Ha suggested that in the coming time, ministries, branches, localities with coffee production areas across the country, the Vietnam Coffee - Cocoa Association, coffee production, processing and trading enterprises need to share a common strategic vision and coordinate closely.
"Coffee is the story of land, water, people and responsibility for the future. It is not just an agricultural product, a beverage, but a source of creativity, a cultural characteristic, and the future development of the Central Highlands in general and Dak Lak province in particular.
I believe that, with the consensus and participation of the entire political system, business community and people, Vietnamese coffee will increasingly affirm its quality, brand and value, and have a solid position in the domestic and world markets," the Deputy Prime Minister emphasized.
Source: https://www.baogiaothong.vn/ca-phe-viet-nam-ngay-cang-khang-dinh-duoc-chat-luong-thuong-hieu-va-gia-tri-192250310233833063.htm
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