 |
| Dragon-patterned paintings unexpectedly saw strong sales during this year's Lunar New Year in China. (Source: historyskills.com) |
This is thanks to the strong resonance of traditional Chinese culture with increased consumer demand in the domestic market after being affected by the Covid-19 epidemic.
Data from e-commerce platform JD shows that searches for dragon-related items on its online marketplace have surpassed 23 million since the beginning of the year, with the most sought-after items being Maotai liquor, commemorative coins and dragon-themed apparel.
The platform said that since the Tet promotion campaign kicked off on January 17, the transaction volume of dragon-themed items has skyrocketed 10 times compared to the same period last year.
Meanwhile, shopping site Taobao said that red envelopes, refrigerator magnets, and phone cases with dragon prints are popular items in the country of a billion people.
According to East Asian culture, the dragon is the 5th animal in the 12-year zodiac, and is considered a symbol of luck, strength, and fortune. Therefore, consumers favor dragon-themed items to express a wish for a better life in the New Year.
(according to VNA)
Source
Comment (0)