On January 12, ShopeeFood's livestream "Idol Len Deal - Super Relaxing Tet" ended with many explosive moments and impressive metrics, showing that the habit of ordering food and shopping via livestream is becoming popular with Vietnamese users, especially young food lovers.
Before the livestream, the "teaser" posts on the ShopeeFood fanpage received a huge number of interactions, showing the popularity of the stars participating in the livestream along with a series of exclusive discount offers.
During the 9-hour livestream, the Orange food ordering app recorded 4.1 million views and 18 million interactions from users . In addition, the number of new users increased nearly 3 times compared to the average daily, further proving the appeal of the live marathon session with the participation of 9 famous guests and unique interactive juggling performances.
ShopeeFood representative said that this is the first time ShopeeFood Vietnam has introduced a long-term livestream marathon experience with the gathering of quality guest faces and the companionship of 31 famous F&B brands. And the results show that the model combining cuisine and entertainment is recording positive results for consumers and sales partners. " This is also a new trend that ShopeeFood will focus on exploiting and creating more in 2025, to bring new and unique experiences to users, as well as maximum support for sales partners to increase revenue ."
The "older brothers", "beautiful sisters" and special guest, the orange shirt shipper, contributed to creating heat and stirring up the atmosphere of the live session, pushing the interaction of the broadcast session to the "ceiling".
Also in the first "relaxing" livestream session of the year, ShopeeFood helped users save nearly 800 million VND by taking advantage of promotional vouchers throughout the live session. The live session also recorded 3 product categories including milk, fruit and meat and fish as the most purchased items . In particular, fish sauce is a product with the number of orders in the live session doubled compared to normal days.
ShopeeFood Tet Live 12.1 also showed that the number of orders from local food brands achieved impressive growth, nearly 3 times higher than usual. This shows that e-commerce users are starting to pay more attention to regional and local F&B brands, especially on livestreams with high interaction. This is also an opportunity for local F&B brands to develop their business through creative marketing methods such as livestream,...
Milk tea is the product with the highest number of orders, with nearly 60,000 cups of tea sold during the livestream session. The top 3 brands with the best number of orders during the livestream session still belong to popular brands: Phuc Long, KATINAT and Highlands Coffee .
Phuc Long, KATINAT and Highlands Coffee are the brands that recorded the highest number of orders during the ShopeeFood Tet Live 12.1 livestream session.
Right after the 9-hour livestream "Idol Len Deal - Tet Super Relaxation" on January 12, ShopeeFood and Brand Ambassador BOF continue to bring users many other attractive promotions at the program "15.1 Tet Sale - Win Thousands of Delicious Deals" including combo promotions up to 88,000 VND off, free shipping code of 88,000 VND and vouchers with "dramatic" discounts up to 888,000 VND. This is a golden opportunity to hunt for exclusive deals that only appear on ShopeeFood during the Tet At Ty 2025 season.
ShopeeFood 15.1 Tet Sale continues to bring a series of attractive discount offers to users.
Quickly access ShopeeFood on the Shopee app to not miss any outstanding information and exclusive promotions from ShopeeFood. In particular, don't forget to enter the code SPFXBOFKHAO when ordering to receive "subsidy" from ShopeeFood and BOF, see details at: https://shopee.vn/m/SPFXBOFKHAO .
Source: https://thanhnien.vn/tin-do-am-thuc-viet-tiet-kiem-den-800-trieu-khi-dat-mon-qua-livestream-cua-shopeefood-185250115193717185.htm
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