Thua Thien Hue accelerates and breaks through to make tourism a spearhead economic sector

Unparalleled Brand

With world cultural heritage, natural landscapes, and famous scenic spots such as Huong River, Ngu Mountain, Bach Ma, Hai Van, temples, mausoleums, and pagodas. In addition, Hue was the capital of Vietnam under the Nguyen Dynasty, the cultural heritage values ​​here both converge the characteristics and quintessence of national culture, and demonstrate the attractive uniqueness of a cultural region.

On the other hand, this is also a place with a glorious revolutionary tradition, still preserving many relics related to the life and activities of President Ho Chi Minh and many revolutionary predecessors and many historical sites of the two wars against French colonialism and American imperialism such as: Duong Hoa, Hoa My, A Luoi war zones, Ho Chi Minh trail.

Thua Thien Hue has Phu Bai International Airport.

Another advantage is that this province is located on national traffic axes such as the North-South railway, road and the East-West economic corridor, with Phu Bai international airport, A Dot and Hong Van national border gates, Thuan An seaport, especially Chan May deep-water port, which is the shortest and most convenient "gateway" to the sea of ​​the countries in the Mekong sub-region; besides the diversity of natural landscapes and the rich historical and cultural traditions, Thua Thien Hue is truly an ideal place for tourism.

The lake above Do Quyen waterfall (Bach Ma National Park) is cool all year round, looking like a "fairyland"

Thua Thien Hue is also famous for its culinary arts, craft village products and folk festivals imbued with national identity such as Cau Ngu festival, Hon Chen Temple, Huong River boat racing festival and especially Hue Festival held every two years, converging typical cultural features of Hue, Vietnam and other countries, attracting thousands of domestic and foreign tourists...

The Taste Atlas website (specializing in world-famous cuisine) has just announced the list of "Best Food Cities in the World 2023" to honor the local cuisine of the destinations. In this list, Hue is ranked 28th as the city with the best food in the world.

According to Mr. Nguyen Thanh Binh (Permanent Vice Chairman of Thua Thien Hue Provincial People's Committee), Thua Thien Hue has many strengths, an unparalleled brand in tourism. Therefore, tourism here is not only a key economic sector but also contributes to promoting development cooperation, cultural exchange, and international integration.

"Scoring" revenue in the first 9 months of the year

According to the leaders of the Thua Thien Hue Department of Tourism, in the first 9 months of the year, the number of visitors to Hue is estimated at nearly 3.1 million, an increase of 26.7% over the same period last year. Of which, the number of overnight visitors has reached more than 75% (nearly 1.6 million, an increase of 21.3% over the same period last year). In addition, tourism revenue reached more than 77% of the target. The good news is that the Western European tourist market has recovered better than last year. The domestic tourist market has recovered very well, even exploding during the holidays. In the fourth quarter of 2024, the number of international visitors is expected to increase sharply, and the province's tourism industry is likely to achieve the target of visitors and total revenue as planned.

Thua Thien Hue is the place where many large-scale entertainment programs take place.

According to Mr. Nguyen Van Phuc (Director of the Department of Tourism of Thua Thien Hue province), according to the 2024 plan, the provincial tourism industry is expected to welcome about 3.5 - 4 million visitors, with total tourism revenue of about 8,000 billion VND. In the first 9 months of the year, Hue tourism is very promising, contributing to soon achieving the goals of Resolution 04-NQ/TU of the Provincial Party Committee dated May 24, 2021 on Building Thua Thien Hue to be worthy of being one of the major and unique centers of the country and the Southeast Asian region in terms of culture and tourism in the period of 2021 - 2025 and vision to 2030.

Mr. Phuc said that the tourism industry is focusing on potential markets. Typically, Australia, Taiwan (China), Thailand and European and American countries are growing strongly again.

The provincial tourism industry strives to have 10 five-star hotels and resorts by 2025. The tourism industry attracts about 6 million visitors, of which international visitors account for about 45-50%; total revenue from tourism reaches about 13,000 billion VND.

Peaceful and beautiful countryside in Hue

“The tourism industry is very interested in building and perfecting tourism products, improving service quality to attract visitors. Along with traditional products that affirm the brand and strength of Hue tourism as cultural heritage, the Department of Tourism, the Tourism Association and the business community are also making efforts to exploit new products suitable for the trend, including golf tourism products, check-in tourism, and shopping tourism,” said Mr. Phuc.

Efforts to make an impression

In 2025, Thua Thien Hue province was chosen by the Ministry of Culture, Sports and Tourism as the host of the National Tourism Year 2025. This will be an important lever and opportunity for Vietnam tourism in general and Thua Thien Hue tourism in particular to accelerate, create a breakthrough, promote socio-economic development, and contribute to the successful implementation of the goals of the Vietnamese tourism industry. This is an opportunity for the tourism industry of the Ancient Capital to connect and make its mark, exploit all potentials and advantages, and contribute to promoting tourism development, becoming a spearhead economic sector of the province.

Introduce and promote cultural values ​​and unique tourism products

The National Tourism Year 2025 is expected to be held at the end of March in Hue city, including 62 main programs and events, of which the highlight is the Opening Ceremony of the National Tourism Year combined with the Opening of the Hue Festival. This is a typical cultural-economic-social and tourism event of national and international scale; responding to and welcoming Hue to become a city directly under the Central Government.

Recently, at a working session between the Ministry of Culture, Sports and Tourism and the People's Committee of Thua Thien Hue province on preparations for the organization of the National Tourism Year 2025. Deputy Minister Ho An Phong emphasized the traditional values, antiquity, and long history of the ancient capital. With cultural values, landscapes, and architecture, Hue tourism has been created - a key point on the national tourism map. Therefore, with rich tourism resources and a developed tourism infrastructure system, choosing Thua Thien Hue as the locality to host the National Tourism Year 2025 is very appropriate.

Tam Giang - Cau Hai lagoon system is a priceless gift that nature bestowed on Hue.

Nguyen Trung Khanh, Director of the Vietnam National Tourism Administration, said that this is the second time Hue has hosted the National Tourism Year, after the first time in 2013. The organization of the National Tourism Year has always brought positive impacts, creating remarkable growth for localities. The Director suggested that the Thua Thien Hue tourism industry needs to innovate in ideas, themes as well as organizing activities. Regarding the content of choosing the theme for the National Tourism Year 2025, Director Nguyen Trung Khanh suggested that the theme of the National Tourism Year 2025 is "Hue - the capital of cultural creativity".

Mr. Nguyen Thanh Binh (Permanent Vice Chairman of Thua Thien Hue Provincial People's Committee) said that Thua Thien Hue will strive to successfully organize the event, create highlights and impressions, exploit all potentials and inherent advantages, contributing to promoting tourism development. Making tourism truly become the spearhead economic sector of the province.

Leaders of Thua Thien Hue province cycle to spread the values ​​of the ancient capital of Hue

Thua Thien Hue is making efforts to implement Resolution 54-NQ/TW of the Politburo on Building and Developing Thua Thien Hue Province to 2030, with a vision to 2045, with the goal of building Thua Thien Hue into a centrally-run city on the basis of preserving and promoting the values ​​of the ancient capital's heritage and Hue's cultural identity with cultural, heritage, ecological, landscape, environmentally friendly and smart characteristics. The general policy of the province is to strengthen the connection between tourism and culture, taking culture as the foundation to promote tourism development.

Recently, Time Out magazine (UK) released a list of "9 safest destinations in the world for female solo travelers" and Vietnam is the only Southeast Asian representative on this list. Time Out magazine's editors did not forget to suggest that tourists explore Hue because of its peaceful, safe, friendly features and attractive cuisine of the ancient capital. This shows the international community's appreciation for the initiative of Hue City authorities and the tourism industry in creating a local tourism environment: Civilized - Friendly - Safe - Rich in identity, attractive and suitable for this year's tourism theme.

Source: https://baophapluat.vn/thua-thien-hue-tang-toc-but-pha-de-dua-du-lich-tro-thanh-nganh-kinh-te-mui-nhon-post529308.html