TH true MILK gradually conquers the billion-people market

CAEXPO 2024 is an opportunity for TH Group to continue promoting trade in the Chinese market, contributing to bringing TH products bearing the pride of Vietnam's National Brand to international consumers.

On September 24, in Nanning City, Guangxi (China), the 21st China-ASEAN Expo (CAEXPO 2024) and the China-ASEAN Business and Investment Summit (CABIS) officially opened. The fair will take place from September 24 to 28. This is an important economic and trade promotion event, with more than 3,000 participating enterprises, with an exhibition area of ​​nearly 200,000 m2. Impressing with products originating from Vietnamese specialties, TH Group , the owner of the national brand TH true MILK, has participated in CAEXPO for many years, bringing to this year's fair a variety of products, from fresh milk products to beverages, herbs, fruits, etc. These are all products with natural ingredients, selected and produced with a closed process, modern terminal technology, meeting international quality criteria, with the potential to conquer a competitive market like the "billion-people country". Receiving the high-ranking Vietnamese delegation led by Deputy Prime Minister Ho Duc Phoc to visit the TH Group's exhibition area, Ms. Hoang Thi Thanh Thuy, Director of International Business of TH Group shared: "Over the years, TH has been promoting marketing to the Chinese market of fresh milk and fresh milk products such as butter, cheese, and yogurt. This year, we introduce new, innovative and creative products, combining world consumption trends with regional specialties of Vietnam."

Deputy Prime Minister Ho Duc Phoc visited TH Group's booth at the 21st China-ASEAN Expo (CAEXPO). Photo: Cong Tuyen

“We believe that with the combination of tradition and modernity associated with the orientation of sustainable development, green economy, circular economy, high-quality, fresh and nutritious products of TH Group will be trusted in China in the context of the market increasingly interested in health care and natural origins”, affirmed the Director of International Business of TH Group. Products originating from Vietnamese specialties and natural ingredients of TH Group at CAEXPO 2024 have attracted many interested partners. Notable among them are TH true HERBAL herbal tea sets using herbs naturally harvested and grown in the buffer zone of forests in the famous medicinal herb region in Muong Long (Ky Son, Nghe An ); TH true TEA Natural premium fruit tea drinks with tea leaves selected from famous tea regions, combined with fruits such as peaches, lychees; FVF dried fruit products;…

Many representatives of supermarket systems and retailers in China are interested in TH Group's products. Photo: Quoc Bao

“I can clearly feel the freshness when using TH products, the taste is different from the products on the market today. In particular, the products all have moderate sweetness, very suitable for the trend of using healthy food and drinks of modern consumers”, shared a representative of Yupinfang Food Technology Co., Ltd. Conquering the billion-people market in a systematic way The journey to conquer foreign markets, including China, was outlined early by TH Group, especially by its Founder - Labor Hero Thai Huong, with the aspiration to bring Vietnamese products to “take off” to the world. Right from its inception, TH has had a strategy to develop international quality products, meeting international standards and regulations to conquer customers around the world. Since October 2019, TH Milk Joint Stock Company, a member of TH Group, has become the first Vietnamese dairy enterprise to be granted a Transaction Code by the General Administration of Customs of China, allowing the official export of fresh milk products under the TH true MILK brand to China.

Many products of TH Group have been and are being widely sold in many supermarkets and convenience store chains in the billion-people market. Photo: TH Group

Currently, international distributors, especially in China, are not only interested in quality standards, but also pay attention to green production factors and sustainable development of enterprises in business practices. This is an advantage of TH when it commits to complying with international standards and developing sustainable business whether on a domestic or international scale. After persistent and methodical trade promotion efforts, TH products are now widely available in major supermarket chains in China. At the same time, the Group is also actively expanding brand awareness through leading e-commerce channels such as Alibaba, Tmall, Taobao and livestreaming on Douyin (Chinese version of Tiktok). These are breakthroughs that help TH penetrate deeper into the billion-people market, meeting the growing online shopping trend, with internationally-standard products from Vietnamese land. Source: https://vietnamnet.vn/th-true-milk-tung-buoc-chinh-phuc-thi-truong-trung-quoc-2325843.html