TH Group: Enterprise with record number of products achieving National Brand

Among the 190 enterprises with quality products that achieved the National Brand in the 2024 selection period, TH Group leads in the number of selected products with 14 product lines made entirely from nature, for the health of the community. On the evening of November 4, 2024, at the 9th Vietnam National Brand Product Announcement Ceremony, TH Group had 14 products/product groups honored. These are all products made entirely from nature, for the health of the community, trusted by consumers for many years and clearly reflect the pioneering nature in the sustainable green development trend of the manufacturer.

Mr. Ngo Minh Hai - Chairman of the Board of Directors of TH Group received the National Brand logo from Prime Minister Pham Minh Chinh

14 products and product groups of TH Group that achieved the Vietnam National Brand in 2024 include clean fresh milk products (TH true MILK sterilized fresh milk, TH TOPKID milk and dairy products, TH true FORMULA nutritional products, TH true YOGURT fermented yogurt and milk drinks, TH true ICE CREAM ice cream, TH true BUTTER butter, TH true CHEESE cheese, TH true NUT nut milk), and healthy beverage products (TH true WATER purified water, TH true TEA natural tea, TH true RICE roasted rice water, TH true JUICE fruit juice, TH true JUICE milk fruit milk drink, TH true HERBAL herbal tea product set). Vietnam National Brand (Vietnam Value) is a program assigned by the Prime Minister to the Ministry of Industry and Trade to coordinate with ministries and branches to implement since 2003. This is the only program of the Government to promote the image and National Brand through product brands (goods and services); aiming at the main purpose of building the image of Vietnam associated with the values ​​of " Quality - Innovation, Creativity - Pioneering capacity "; increasing the prestige, pride and attractiveness of the country and people of Vietnam, contributing to encouraging tourism and attracting foreign investment. According to Mr. Vu Ba Phu - Director of the Department of Trade Promotion, Ministry of Industry and Trade, Head of the Secretariat of the Vietnam National Brand Program, the selected products this year, in addition to clearly demonstrating the core values ​​of the Program, also emphasize criteria such as: closer access to standards, import and consumption conditions of international consumers, especially green standards and sustainable development.

TH products: National brand - international quality

Since TH Group was established in 2009 and pioneered the application of high technology in dairy farming, fresh milk products in Vietnam have increased rapidly. Consumer tastes have shifted from using reconstituted milk powder - reconstituted milk (with many nutrients lost through two heat treatments) to using fresh milk with intact natural nutrients. TH's participation in the fight for transparency in the milk market has pushed milk processing enterprises to compete on quality, truly raise dairy cows, increasing the proportion of liquid milk processed from fresh milk from 8% in 2008 to 65.2% by the end of 2023.

Prime Minister Pham Minh Chinh and the delegation visited TH Group's booth at the event.

To create fresh, clean, high-quality and internationally productive products from Vietnamese land, TH Group applies science and technology and management science intertwined, operating production on the basis of strategic thinking: Vietnamese natural resources combined with Vietnamese intelligence and world-class technology. More than 200 current products of TH Group comply with 5 core values: For community health; Completely from nature; Fresh - Delicious - Nutritious; Environmentally friendly - Superior thinking; Harmonious benefits. These core values ​​are also TH's strong commitment to promoting Vietnamese stature, by providing natural, clean, safe, fresh and nutritious food products. TH representative said that the core values ​​that TH pursues are also very consistent with the core value criteria of the National Brand: Quality, Innovation - Creativity, Pioneer. TH products always lead the trend of healthy nutrition, using all-natural ingredients, limiting the use of refined sugar, and no preservatives. The Group constantly innovates healthy milk and beverage products, meeting the diverse needs of many customer groups. TH Group's products always strictly comply with national and international standards in the entire closed production process, demonstrating the pioneering role of a leading producer of clean fresh milk and clean food. Moreover, many products that have achieved the Vietnam National Brand of TH have won many prestigious international awards such as excellent product awards at World Food Moscow for many consecutive years, ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018, China-Asean Expo 2024,...

TH true MILK sterilized fresh milk, TH product achieved National Brand for many consecutive periods

In particular, TH Group is the first unit to be granted a license to officially export fresh milk products to the most demanding and potential market in the world, China. Currently, TH's clean fresh milk products are also present in other large and potential markets such as the US, Japan and the ASEAN region. Pioneering environmentally friendly production, "reaching forward into the green era" Present at the announcement ceremony, receiving the certificate and the National Brand logo for 14 product lines, Mr. Ngo Minh Hai, Chairman of the Board of Directors of TH Group, said that TH is very enthusiastic about the theme of this year's program, "reaching forward into the green era". “ On the journey to elevate the Vietnamese brand to “stand shoulder to shoulder with the world powers”, TH always affirms the quality and reputation of products that have achieved the National Brand, as well as the commitment towards green development. ” - Mr. Ngo Minh Hai affirmed. With the mindset of Cherishing Mother Nature, TH Group determined right from its establishment to practice the green economic model - circular economy towards sustainable development. The Group's Sustainable Development Policy consists of 6 pillars: Nutrition - Health, Environment, Education, People, Community, Animal Welfare. In which, the first two pillars are Nutrition - Health and Environment, which stipulate many aspects of practicing green factors, being environmentally friendly, and reducing emissions during the processing, production, and product development process.

TH true NUT milk

Not only the 14 products/product groups that have just achieved the National Brand 2024, the entire TH product ecosystem complies with these requirements. This makes it easier for TH to meet strict environmental standards and regulations in trade agreements around the world, thereby expanding export opportunities. From the Sustainable Development Policy with 6 pillars, TH has proposed strategies to reduce, convert and absorb and achieve results in many areas: waste and wastewater treatment, clean energy production, biodiversity conservation, waste reduction, promoting environmentally friendly consumer solutions, spreading and encouraging a "greener" lifestyle, implementing extended producer responsibility (EPR)...

TH reduces the weight of plastic bottles and the thickness of the label covering the bottles for TH true JUICE natural fruit juice products and beverage products in general.

TH has been accompanying the Vietnam National Brand program for many consecutive years in many aspects, including the National Brand TV program coordinated by the Ministry of Industry and Trade and VTV. The companionship of TH Group has a very clear goal of contributing to the development of National Brands, inspiring other businesses to join in. "It can be said that TH Group and TH's products/product groups that have achieved the National Brand are confident in their journey into the green era with the Vietnam National Brand and join hands with the Government to achieve the Net Zero goal by 2050." - Mr. Ngo Minh Hai affirmed.

Vietnam.vn