Among 190 enterprises with quality products achieving National Brand in the 2024 selection period, TH Group was selected with 14 product lines from nature, for community health.
On the evening of November 4, 2024, at the 9th Vietnam National Brand Product Announcement Ceremony, TH Group had 14 products/product groups honored. These are all natural products, for the health of the community, trusted by consumers for many years.
14 products and product groups of TH Group that achieved the Vietnam National Brand in 2024 include clean fresh milk products (TH true MILK sterilized fresh milk, TH TOPKID milk and dairy products, TH true FORMULA nutritional products, TH true YOGURT fermented yogurt and milk drinks, TH true ICE CREAM ice cream, TH true BUTTER butter, TH true CHEESE cheese, TH true NUT nut milk), and healthy beverage products (TH true WATER purified water, TH true TEA natural tea, TH true RICE roasted rice water, TH true JUICE fruit juice, TH true JUICE milk fruit milk drink, TH true HERBAL herbal tea product set).
National Brand (Vietnam Value) is a program of the Government to promote the image and National Brand through product brands (goods and services); aiming at the main purpose of building the image of Vietnam associated with the values of "Quality - Innovation, Creativity - Pioneering capacity"; increasing the prestige, pride and attractiveness of the country and people of Vietnam, contributing to encouraging tourism and attracting foreign investment.
TH products: National brand - international quality
Since TH Group was established in 2009 and pioneered the application of high technology in dairy farming, fresh milk products in Vietnam have increased rapidly. Consumer tastes have gradually shifted from using reconstituted milk powder - reconstituted milk (with many nutrients lost through two heat treatments) to using fresh milk with intact natural nutrients.
TH's participation in the transparent fight for the milk market has pushed milk processing enterprises to compete on quality, raise real dairy cows, and increase the proportion of liquid milk processed from fresh milk from 8% in 2008 to 65.2% by the end of 2023.
More than 200 products of TH Group currently adhere to 5 core values: For community health; Completely natural; Fresh-Delicious-Nutritious; Environmentally friendly - Superior thinking; Harmonious benefits. These core values are also TH's strong commitment to promoting Vietnamese stature, by providing natural, clean, safe, fresh and nutritious food products.
TH representative said that the core values that TH pursues are also very consistent with the core value criteria of the National Brand: Quality, Innovation - Creativity, Pioneering.
TH products always lead healthy nutrition trends, use natural ingredients, limit refined sugar, and do not contain preservatives.
At the same time, TH Group's products always strictly comply with national and international standards in the entire closed production process, demonstrating the pioneering role of a leading producer of clean fresh milk and clean food.
Furthermore, many of TH's National Brand products have won many prestigious international awards such as excellent product awards at World Food Moscow for many consecutive years, ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018, China-Asean Expo 2024,...
TH true MILK sterilized fresh milk, TH product achieved National Brand for many consecutive periods
In particular, TH Group is the unit licensed to officially export fresh milk products to the most demanding and potential market in the world, China. Currently, TH's clean fresh milk products are also present in other large and potential markets such as the US, Japan and the ASEAN region.
Pioneering environmentally friendly production, "reaching forward into the green era"
Present at the Announcement Ceremony, receiving the National Brand certificate and logo for 14 product lines, Mr. Ngo Minh Hai, Chairman of the Board of Directors of TH Group, said that TH is very pleased with the theme of this year's program, "Strengthening towards the green era".
With the mindset of Cherishing Mother Nature, TH Group determined from the very beginning to practice the green economic model - circular economy towards sustainable development. The Group's Sustainable Development Policy consists of 6 pillars: Nutrition - Health, Environment, Education, People, Community, Animal Welfare.
TH true NUT milk
Not only the 14 products/product groups that have just achieved the National Brand 2024, the entire TH product ecosystem complies with these requirements. This makes it easier for TH to meet strict environmental standards and regulations in trade agreements around the world, thereby expanding export opportunities.
From the Sustainable Development Policy with 6 pillars, TH proposes strategies to reduce, transform and absorb and achieve results in many areas: waste and wastewater treatment, clean energy production, biodiversity conservation, waste reduction, promoting environmentally friendly consumption solutions, spreading and encouraging a "greener" lifestyle, implementing extended producer responsibility (EPR)...
TH reduces the weight of plastic bottles and the thickness of the label covering the bottles for TH true JUICE natural fruit juice products and beverage products in general.
"It can be said that TH Group and TH's products/product groups that have achieved the National Brand are confident in their journey into the green era with the Vietnam National Brand and join hands with the Government to achieve the Net Zero goal by 2050," Mr. Ngo Minh Hai affirmed.
Thanhnien.vn
Source: https://thanhnien.vn/tap-doan-th-co-so-luong-ky-luc-san-pham-dat-thuong-hieu-quoc-gia-2024-185241106083649071.htm
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