“Vietnam National Brand” is a long-term trade promotion program of the Government, held every two years with a strict and transparent selection process. The program aims to build the image of Vietnam as a country with prestige in high-quality goods and services, increase the pride and attractiveness of the country and people of Vietnam, contribute to promoting foreign trade development and improving national competitiveness.

In 2024, DOJI Gold and Gemstone Group Joint Stock Company (DOJI Group) was honored as a "National Brand" with 4 outstanding product/service lines including: Diamond House - A brand that brings together luxurious and classy diamond jewelry products/collections; Wedding Land - A brand with key products being engagement rings and wedding rings; Kim Bao Phuc - A brand of gold and fine art gifts that has brought a "new breeze" to the Vietnamese art gift market; and DOJILAB - Diamond, gemstone, and precious metal appraisal service that ensures accurate and reliable quality.

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Mr. Duong Anh Tuan - Deputy General Director of DOJI Group received the 2024 Vietnam National Brand Cup. Photo: DOJI

To achieve this title, DOJI's product and service brands have met the selection criteria, focusing on quality, innovation and pioneering capacity in business operations.

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Diamond House, Wedding Land, Kim Bao Phuc and DOJILAB are the brands recognized as National Brands in 2024. Photo: DOJI

Consistent with the mission: "Towards people and for people with top quality products and services in production - business and corporate governance, for social prosperity, personal values ​​and the quintessence of life", in the journey of 30 years of shining development, DOJI Group has continuously expanded its business - production scale with more than 50 branches and 200 jewelry centers nationwide. DOJI also continuously updates and applies modern technology to the production system to bring to the market jewelry collections with trendy designs, sophisticated craftsmanship, excellent quality, meeting the increasing needs of customers and the fierce competition of the market.

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DOJI Group representative attends the ceremony to announce products achieving Vietnam National Brand 2024. Photo: DOJI

“The 14-year journey of being recognized as a National Brand will continue and DOJI will continue to adhere to its sustainable and creative development strategy. The successes achieved are a stepping stone for DOJI Group to continue conquering new heights, helping Vietnamese jewelry brands stand shoulder to shoulder with brands in the region,” said a representative of DOJI Group.

Find out information about DOJI Group at:

Hotline: 1800 1168

Website: https://trangsuc.doji.vn

Facebook: https://www.facebook.com/doji.trangsuc

Thuy Nga