Tan Yen develops diverse OCOP products, builds advanced new rural district
Báo Nông nghiệp Việt Nam•25/12/2024
The OCOP program in Tan Yen helps increase product value, improve people's lives and make important contributions to the completion of the construction of an advanced new rural district.
Harvesting Tan Yen pear guava at Quyen Phong agricultural cooperative. Photo: Dinh Muoi.
The "One Commune One Product" ( OCOP ) program in Tan Yen district has created a positive impact on the rural economy, promoting the transformation from small, fragmented models to large, modern ones. In 2024, Tan Yen district was recognized with 25 more 3-star OCOP products and 2 re-recognized 4-star OCOP products, bringing the total number of OCOP products in the district to 57 products (including 7 4-star OCOP products). Ranked 2nd in the whole Bac Giang province. In particular, in the first phase of 2024 alone, the People's Committee of Tan Yen district (Bac Giang) approved the evaluation results and granted Certificates to 12 products such as: Nui Danh ginseng flower tea, Nui Danh ginseng wine, Ginseng flower tea bags, Huong Viet rice wine, Do Hung lam tea, Vinh Quang cherry tomatoes, etc. In the second phase of 2024, there are 13 products participating in the evaluation including: Hong Quan sticky rice wine, Huyen Trang black summer grapes, Nui Danh lychee flower honey, Nam ginseng wine, Quyen Phong baby corn tea, Quyen Phong pandan tea, Danh mountain ginseng flower tea, Hop Duc pear guava, Anh An peanut oil, etc. It can be said that the OCOP products of Tan Yen district are very diverse and have high economic value, from Phuc Hoa early lychee, Tan Yen clean pig, Danh mountain ginseng, Ngoc Chau green bamboo shoots to Chau Son rice noodles, Tan Yen star apple, Tan Yen pear guava, Lien Chung purple onion, etc. Each product carries the typical values, customs and culture of each locality.
Tan Yen Pear Guava product has been certified with 4-star OCOP. Photo: Dinh Muoi.
Through the OCOP program, it has helped exploit the potential of land, local resources, and especially cultural values to create "multi-value" products, encourage creativity in production, and help products go beyond the traditional market. People are more confident, more creative, bold in starting a business, actively participating in the market economy, contributing to building a prosperous new countryside. Mr. Dang Huy Phong - Director of Quyen Phong Agricultural Cooperative shared that the unit has 40-50 hectares of guava in Hop Duc commune, Phuc Hoa commune. Before being recognized as OCOP, agricultural products were sold at wholesale markets, and prices were squeezed by traders. After OCOP, products were brought to clean fruit stores, mini supermarket chains, and even large corporations. The value of products was increased, and farmers no longer depended on traders. “Participating in the OCOP program helps products to be upgraded and become more widely known. Customers trust and are more confident when buying OCOP products with stamps and barcodes with full information about their origin. Producers' incomes have improved,” Mr. Phong shared. According to the Department of Agriculture and Rural Development of Tan Yen district, the OCOP program has created a strong ripple effect, positively impacting the rural socio-economy. The production value of key agricultural products and OCOP products currently accounts for more than 75% of the total production value of the local agricultural sector, affirming outstanding economic efficiency.
Many OCOP products are made from Nui Danh ginseng. In the photo is the ginseng growing area in Lien Chung commune. Photo: Dinh Muoi.
In recent years, Tan Yen district has implemented many practical support policies for subjects participating in the OCOP program. Specifically, products that achieve 3 stars at the provincial level or higher will receive financial support: 10 million VND/product (3 stars), 15 million VND/product (4 stars) and 20 million VND/product (5 stars). In addition, the district supports 100% of the cost of testing quality and food safety (not exceeding 10 million VND/product); supports 100% of the cost of participating in domestic fairs and exhibitions (not exceeding 50 million VND/subject/time) and supports 100% of the cost of renting locations, operating points for introducing and displaying OCOP products, and booths of typical products of the district. The support of local authorities and timely support policies have been creating favorable conditions for people to develop the economy and improve the lives of people in rural areas. Mr. Nguyen Van Luan - Deputy Head of the Department of Agriculture and Rural Development of Tan Yen district shared that every year, the District People's Committee supports communes and cooperatives to develop products participating in the OCOP program, focusing on products with potential and strengths of each locality for development. The OCOP program in Tan Yen has made an important contribution to economic development, improving the material life of farmers and building advanced new rural areas of the locality. "The OCOP program has been creating a significant turning point in the rural economic picture. Recognition and ranking of products not only enhances competitiveness, meets market demand but also creates a strong change in production practices, contributing to completing production criteria, helping Tan Yen complete the goal of building advanced new rural areas on schedule", Mr. Nguyen Van Luan shared more.
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